Traffic from organic grew significantly. But why?
-
Hello,
In our e-commerce business we saw significant growth in organic traffic during the summer months.
This is a period we sell a lot of custom made photobooks. The weird thing is that we didn't do any changes to our photobook pages since 2013, where we didn't have these peaks.
So this is good news, but...What would be a good way to start investigating the reason of this increase?
I have a hard time answering the 'why' question.Thank you very much for your help!
With kind regards,
Yannick
-
Hi Evelien,
Does organic traffic appear to be attributable to any particular country or countries? This may sound strange, but I wonder if a competitor pulled out of the market. It appears just about every competitor you have in google.be got a pretty nice organic increase around that time, which has continued. Kruidvat seems to have the lion's share now.
Last I knew, Luxembourg was something of a tax shelter. With the recent changes in VAT, I wonder if a significant competitor or competitors found it difficult to continue operations. But that's just a 'shot in the dark' on my part.
-
If you have Google Analytics (or similar) take a look at where the traffic is coming from and compare it to any historical data if you have it.
It could be something happened online like better rankings or a buzz about you on social media as Don said a link in a forum or it could be something offline like a newspaper or magazine article on you or even a mention on TV. Check referrers in Analytics.
If you have been at any trade shows that could also have driven traffic. Check 'city' report in Analytics.
If it's possible you may also be able to implement a 'where did you hear about us' question at some point - either when people come to buy something or as an after sales thing. That would help for future.
All good news for you though as you said but it's better to know why it happened so you can do more of it.
Hope that helps
-
Hi Yannick,
Sounds like you got mentioned on a few post. Perhaps a DIY blog or the like. These tend to drive traffic fairly well. Check your back link profile and see if you noticed any new sites popping up. A few months ago customer service said "what is up with all these new teflon o-rings sales lately", I did the research and it turns out we were mentioned on two forums with links to our teflon o-ring section.
Hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HELP!!! Steep Drop in Organic Traffic Starting 11/1/16
Starting November 1st, organic web traffic from Google dropped from an average of about 60 visits a day to about 5 per day. So we are more than 90% off!!!! At the end of September, we modified the header of the site to simplify it. We also added a snippet of code to each page to enable Zoho "Sales IQ" to work. Sales IQ enables us to track visitors and engage in chat sessions with them. Apart from that no changes have been made from the site. Any ideas as to what could have caused this drop in traffic? Was there a Google update at that time that could have caused the drop? Or could the recent site changes have caused this? I have attached a Google Webmasters Tool report showing the drop in traffic. I would very much appreciate some insight into this, as all organic traffic to our site has ceased. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan 9VNB1O50 -
Can a "site split" cause a drastic organic search decline?
Let's say you have a client. They have two big, main product offerings. Come early April of this year, one of the product offerings decide to move their product offering over to a new domain. Let's also say you had maybe 12 million links in your inbound link portfolio for the original domain. And when this product offering that split opened their new domain, they 301 redirected half of those 12 million links (maybe even 3/4s) over to their new domain. So you're left with "half" a website. And while you still have millions of links; you lost millions as well. Would a ~25-50% drop in organic traffic be a reasonable effect? My money is on YES. Because all links to a domain help "rise" the page authority sea level of all URLs of the domain. So cutting off 50-75% of those links would drop that sea level a somewhat corresponding amount. We did get some 301 redirects that we felt were "ours" in place in late July... but that really accounted for 25% of the total amount of pages with inbound links they took originally. And those got in place almost 4 months after the fact. Curious what other people may think. LnEazzi.png
Intermediate & Advanced SEO | | ChristianMKG0 -
Spike then Drop in Direct Traffic?
We've been doing some SEO work over the last few weeks and earlier this week we saw a large spike in traffic. Yay we all thought, but then yesterday the traffic levels returned to pre-celebratory levels. I've been doing some digging to try and find out what was different Monday and Tuesday this week. Mondays are usually big traffic days for us anyway, but this week was by far the biggest, and Tuesday was even higher still, our best day ever. After some poking, I found that the direct traffic followed the same pattern as our overall traffic levels (image attached). The first spike coincides with an email we sent out that day, but the later spike we just don't know where it came from? I understand loosely that direct isn't easily traceable, but can anyone help us understand more about this second spike? Thanks! ayqL2wi
Intermediate & Advanced SEO | | HB170 -
Implementation of structured data = a significant drop in positions in the results
Hi friends,
Intermediate & Advanced SEO | | zkouska
In one of our websites (ecommerce) with the implementation of structured data we noticed a significant drop in positions in the results.
Does anyone have a similar experience? Thanks... 🙂0 -
What are your best moves if you want to get your traffic and rankings back for a specific keyword?
Hi all We are server and website monitoring company for over 13 years and I dare to say our product evolved and mastered over the years. Our marketing not so much. Most of our most convertible traffic came from the keyword "ping test" with our ping test tool page, and for the first 10 years we have been positioned 1-3 in Google.com so it was all good. The last two years we have been steady on positioned 8-9, and since 7-30-13 we are on the second page. We have launched a blog in 2009 at http://www.websitepulse.com/blog, and post 2-3 times a week, and are working on new website now, and my question is what is your advice in our situation? Aside from providing fresh content and launching a new website is there anything specific we could do at this stage to improve our position for "ping test"? Thanks Lily
Intermediate & Advanced SEO | | wspwsp0 -
Rankings traffic percentages
Hi All, It seems that some keywords that are receiving a fairly high amount of monthly traffic such as 6000 hits are passing very little traffic to my website. for a few keywords recieving this amount of traffic my site ranks on page one. is there a breakdown of what percentage of traffic you should roughly get to your website depending on the rank for a certain keyword. example; position 1 send approximately % traffic to your site position 2 send approximately % traffic to your site etc thank you
Intermediate & Advanced SEO | | wazza_19850 -
Do you think that google places have influence on organic search?
Hi everyone, Do you think that google places have influence on organic search? i mean if you are on google places with your companies, your ranking must be better for that query? isn't it ? if you agree with me i'll bring you this stange case: my clients has a company profile on google places but it is only fourth on the organic results for that query and his competitor is ranked first with: no google places profile no authority and no company in the city ( in fact it is not in the city but 30 miles far ) the query is "poltrona frau brescia" poltrona frau= name of the company brescia= city in wich the company is located thanks poltrona-frau-brescia
Intermediate & Advanced SEO | | guidoboem0 -
Webmaster Index Page significant drop
Has anyone noticed a significant drop in indexed pages within their Google Webmaster Tools sitemap area? We went from 1300 to 83 from Friday June 23 to today June 25, 2012 and no errors are showing or warnings. Please let me know if anyone else is experiencing this and suggestions to fix this?
Intermediate & Advanced SEO | | datadirect0