Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst weโre not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you build your pre-sales seo audit
-
Hello Moz community,
I'd like to know if you build "pre-sales seo audit" when selling your services to a prospect.
I think the main idea of a pre-sales audit is to show your prospect that you
- understand his industry (trends & competition)
- understand the opportunities
- know the roadblocks on his website
If so, i'd be interested in discussing the information you put into your pre-sales audit and how you organise it. If you know ressources i should read as regards to mini seo audit / pre-sales seo audit just paste the link
Thanks for your answers
-
Hey Ryan and Jim thanks for your answer.
I'm going to check those ressources.
-
I'd check over on Alan Bleiweiss's site...IMHO he's the best audit guy out there and if memory serves, he's got a checklist of some type there too...including a detailed post on same....
-
These guides should serve you pretty well: http://moz.com/pages/search_results?q=checklist A lot of what you do depends on the situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO + Structured Data for Metered Paywall
I have a site that will have 90% of the content behind a metered paywall. So all content is accessible in a metered way. All users who aren't logged in will have access to 3 articles (of any kind) in a 30 day period. If they try to access more in a 30 day period they will hit a paywall. I was reading this article here on how to handle structured data with Google for content behind a paywall: https://www.searchenginejournal.com/paywalls-seo-strategy/311359/However, the content is not ALWAYS behind a paywall, since it is metered. So if a new user comes to the site, they can see the article (regardless of what it is). Is there a different way to handle content that will be SOMETIMES behind a paywall bc of a metered strategy? Theoretically I want 100% of the content indexed and accessible in SERPs, it will just be accessible depending on the user's history (cookies) with the site. I hope that makes sense.
Technical SEO | Dec 2, 2019, 6:22 PM | triveraseo0 -
does <base> in html affect seo?
hey, just wanna know does <base> in head of website affect SEO? and if it's a yes, how?
Technical SEO | Nov 15, 2019, 1:07 PM | m17001 -
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | Dec 26, 2018, 9:51 PM | Jason-Reid0 -
Target: blank. Does it make an SEO difference?
I've notice many sites MOZ included no longer use the target: blank attribute. I think that's what it's called. Basically when a link on your site opens a new tab in the browser as opposed to replacing the browser window you are in. Given that MOZ think of everything, I would love to hear opinions on this.
Technical SEO | Aug 5, 2014, 2:18 PM | wearehappymedia0 -
Use of title tags on divs for SEO purposes
Hello community, I recently was asked by a client to analyze a website of a competitor. I did was he asked me to do but when I looked at the source code of the website I found this code: I changed the exact words into something for privacy reasons, but I never looked at a code like this.
Technical SEO | Jun 28, 2013, 11:14 AM | JarnoNijzing
Using a div for an anchor I get but adding a title tag to the div? I never seen that before. Title tags on anchors, yes, using images in divs as background and then adding a title??? Does anyone have any experience with a code like this and if you do how does this impact rankings? Does it impact rankings at all and does anybody know of any correlation between the two? Looking forward for your responses. Regards Jarno0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | Mar 26, 2013, 5:17 AM | acs1110 -
Does posting an article on multiple sites hurt seo?
A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences. The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time. Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content? I know the links are great just wondering if there is any other side effects especially when there are no links provided! Thank you!
Technical SEO | May 15, 2012, 11:40 AM | Scratch_MM0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | Sep 28, 2011, 4:39 PM | TheARKlady0