Link building… how to get high rewarding links?
-
Hi Guys,
I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc?
Thanks in advance
-
Everyone here has some great advice and tips. I tend to disagree with a few of the ideas here. First, I don't think that having links from people that you have built relationships with is a terrible thing. If it is done properly it could probably generate some great referral traffic for you. That is very important. There is no link juice passed if there is no traffic.
You absolutely have to make sure that you watch the anchor text, but you also what to do a quick check of their link profile. As the Penguin updates are becoming more evolved, you can be penalized for just being in a bad link neighborhood. I would just run their domain through Open Site Explorer and see if there is anything that makes you nervous.
If these are sites that are related to yours, and they have the potential to generate good, engaged traffic, I think you don't have too much to worry about.
-
Your welcome Alec, glad I could help.
-
Great Kevin, will take that on board, thanks for the heads up!
-
Thanks Oliver, again more great tips! Awesome thanks again
-
Thanks so much Richard, amazing tips!
-
You really can't/shouldn't control who links to you and how they link, but if Google's fancy algorithm finds something in common with the way people link to your site, it might do more harm than good. You said "a few people," so this really won't be an issue for you. If you're speaking at an industry conference and suggest to 1000s of folks how to link to your site, then I would carefully follow Richard's advice and note Oliver's tips.
-
If you want to do link building, you need to build a very natural profile, some tips:
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough
Br
//Oliver
-
You need to be mindful of the anchor text they use. You don't want five new links coming in all saying 'Your Main Keyword' You also need to be aware of their site's overall quality. Check all of their site stats such as Domain Authority - Page Authority - Trust Flow - Citation Flow, etc.
Also, check their outbound and inbound links. You don't want your link on their site if they also link out to other sites that are completely irrelevant. And you wouldn't want your link on their site either if they have lots of low-quality inbound links pointing to their site.
Perhaps the main thing to watch our for in your scenario is that they don't just give you a site-wide footer link. You may think you're getting a good link in the footer of their homepage, but if it's a site-wide footer link they've just sent your website anywhere from 25 to 300 inbound links. That's something you don't want either. Hope this help a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are These Links Junk?
I hired an SEO to create incoming links to me website insisting that only white hat techniques be used. The SEO was highly recommended by a family friend. In 3 months about 14 links to my site were obtained. The URLs for the domains where the links originate are below. I paid $8,000 for the services of the SEO provider to create the links over 4 months. When I looked at the links more carefully I noticed that the sites did not seem to have owners. That there was no phone number, physical address and scant information about ownership. I also noticed that most pages had outgoing links of a promotional nature. Also, that content created for me had grammatical and occasional spelling errors. The links did not look bad in terms of MOZ domain authority and MOZ page authority, but when I went subscribed to AHREFS a few days ago and evaluated the links, I noticed that the URL rating (somewhat equivalent to MOZ page authority) was really low. Furthermore, noticed that one of the domains solicits paid links from gambling sites. The SEO who sourced the links on my behalf says he will explain why I "have nothing to worry about". Dividing his monthly fee by the number of links and I paid $571 per link. Is it possible the the below domains could have pages that I would want links from? Would these links be potentially worth more than a few hundred dollars? O are these sites more like a cheap PBN or maybe "the hoth". If the links are in fact good I would be delighted. But if they are of poor quality could I legitimately ask for a refund? Also, are these domains so bad that it is imperative for me to get the links removed? <colgroup><col width="198"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| https://www.equities.com |
| http://www.realestaterama.com |
| https://moneyinc.com |
| https://homebusinessmag.com |
| http://digitalconnectmag.com |
| https://suburbanfinance.com/ |
| http://www.homebunch.com |
| http://inman.com |
| https://www.propertytalk.com/ |
| http://activerain.com |
| https://www.conservativedailynews.com/ |
| http://moneyforlunch.com/ |
| http://baltimorepostexaminer.com/ |
| https://www.tgdaily.com/ |
| |0 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Using rel="nofollow" when link has an exact match anchor but the link does add value for the user
Hi all, I am wondering what peoples thoughts are on using rel="nofollow" for a link on a page like this http://askgramps.org/9203/a-bushel-of-wheat-great-value-than-bushel-of-goldThe anchor text is "Brigham Young" and the page it's pointing to's title is Brigham Young and it goes into more detail on who he is. So it is exact match. And as we know if this page has too much exact match anchor text it is likely to be considered "over-optimized". I guess one of my questions is how much is too much exact match or partial match anchor text? I have heard ratios tossed around like for every 10 links; 7 of them should not be targeted at all while 3 out of the 10 would be okay. I know it's all about being natural and creating value but using exact match or partial match anchors can definitely create value as they are almost always highly relevant. One reason that prompted my question is I have heard that this is something Penguin 3.0 is really going look at.On the example URL I gave I want to keep that particular link as is because I think it does add value to the user experience but then I used rel="nofollow" so it doesn't pass PageRank. Anyone see a problem with doing this and/or have a different idea? An important detail is that both sites are owned by the same organization. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
Link masking in WordPress
in Wordpress, I want to block Google from crawling my site using the primary navigation. I want to use anchor text links in the body and custom menus in the sidebar to make maximum benefit of the "first link counts" rule. In short, I want to obfuscate all of the links in my primary navigation without using the dreaded nofollow. I do not want to block other links to the pages - body text, custom menus, etc. . This would be site wide. I'd rather not use Ajax or any type of programming unless it's part of a plugin. Can anyone make a simple, Google-friendly suggestion?
Intermediate & Advanced SEO | | CsmBill0 -
Top 5 link building articles/videos
Hello, What are the top 5 resources for learning how to do a fantastic ecommerce link building campaign? I'm starting by adding 100-200 articles to our site. I'm wanting the 5 most up-to-date resources. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
High Pr Edu and forum Link is still powerful ?
Hai guys my blog is abt Health related so if i took the backlink from High Pr edu and high pr forum which r not related to health so is it help full or not? No relevance link from above 6pr is good or harmful for site??? Thanks and waiting for your reply.
Intermediate & Advanced SEO | | Brayvez0 -
[Feedback Wanted] Building exact match anchor links for awkward phrases
We all know that exact match anchor text is sill a key factor in ranking well on the engines, but how do you build links for awkward phrases like. **ppc london ** **architects new york ** **accountants new york ** The Bio Solution I know one solution might be to include the anchor in your bio after the company name like: _Luke Skywalker works for DeathStar Accounts New York and often blogs about fishing, playing golf and kissing his sister. _ Are Some Key Phrases Too Spammy But say for example you want to link in the content, obviously you can phrase things differently and make it sound "ok" and probably "acceptable" but it still sounds a bit rough when it reads like this: "We performed a review of all the accountants london and found them to have worse Excel skills than my grandma." Obviously this would read better as: "We performed a review of all the accountants in london and found them to have worse Excel skills than my grandma." Possible Options: Just deal with it, the blog owner will let it slide more than likely if the rest of the content is useful / quality. Change the anchor slightly so its not exact match e.g "accountants in london" and optimise the page for "accountants london" Choose another phrase that reads better and has fewer monthly searches If anyone has any ideas, suggestions or feedback I would love to hear them.
Intermediate & Advanced SEO | | SEOKeith0 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0