Improving the reach on facebook
-
I guess a lot of people have this problem... And it really sucks, especially when you generate your money from adsense.
So I have the site that has a lot food recipes in Lithuanian. Mostly indexed pretty good by Google. But still a lot of older women come from facebook and click on ads. (woohoo for them). So far I have 50000+ fans. Third biggest food recipe community in Lithuania on facebook, all fans came themselves, never bought them, never cheated somehow.
The biggest community don't get any reach at all - like 1 or 2 likes on every post. They got everything by cheating, sending spam and so on. OK who cares about them anyway?So the problem is that my reach started dropping. My posts reach only 2000-5000 fans and it is not enough for me. I tried to post time when I post and so on - does not really help. I make like 2-5 posts per day with new recipes or very very old recipes (like posts that were not posted for 2 years to remind that they exist). Sometimes I say post something and write "if you like chicken click Like" or if you like fish share with your friends. It helps a lot - people really click on those more and the reach increases. But if I would start asking for these likes every single time three or five times a day, it would look f*cking stupid.
So I need all your tips or links to great articles that would help me if that is possible. Thanks
-
Luckily there was a whiteboard Friday on this very thing: http://moz.com/blog/driving-traffic-from-facebook-whiteboard-friday just the other day. One of the tips from that video is, "Number 5, it is still the case -- this has been true for many years now across all the social media platforms -- that visuals tend to outperform non-visual content. When you have great visuals, the spread and share of those tends to be greater." Perhaps instead of asking for likes you could drive engagement by getting your fans to post their own photos of their completed recipe (everyone takes pictures of food!) and then resend these through your Facebook page. This way you'll get the initial request reach, submissions, then return as people brag about their submissions that get selected within their group of friends.
I'm sure you'll get plenty more ideas like that if you go through the video. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Facebook Business Manager - Assigning Roles & Billing
In the past, we assigned roles and managed business Facebook pages by sharing admin access with an individual account. However, we encountered an issue with this, as when it came to advertising, billing was processed under that individual account and not the account of the actual business Facebook page. To resolve this, I have begun setting up a Business Facebook Manager account. However, need some guidance. I have claimed access to a business Facebook page and assigned a person to manage this page. By doing this, I can now see that the assigned person has the ability to make posts on that page and to create and manage Ads. Two things I need clarification on however: When advertising is conducted, is it billed to the credit card details for the Business Page? (And not the billing details of the individual it was assigned to) It seems that the assigned person cannot boost a post? Am I missing something here? Thanks for your help!
Social Media | | Gavo0 -
Facebook targeting on Organic
Hi I am fully aware of how to do facebook paid advertising but I follow a page called: https://www.facebook.com/GiveMeSport/ They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it. Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly. Thanks in Advance Andy
Social Media | | Andy-Halliday1 -
How to regain Facebook Page Authority - For page badly affected with spam users
Case- company Facebook page has more than 10K users and almost 50% are spam. When this happens, edge rank of the page is badly affected (because spam users are not interested in your shared content so they hide you/remove you from feed and of course never engage). Not to mention Facebook released an update end of 2014 where page will have less visibility anyway compared to user updates. Overall the Page updates get very less exposure / impressions Now only solution is to remove this huge no of spam users one by one or by an API. Question - Does removing the spam users regain the authority of the page ? Does that solve the overall issue ? What are the other solution to fix the situation ? Thanks.
Social Media | | Personnel_Concept0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
What percentage of people will Like/Share something on Facebook vs. Liking/Sharing from a website?
I asked this on Quora and am curious what the Moz community has to offer: http://www.quora.com/What-percentage-of-people-will-Like-Share-something-on-Facebook-vs-Liking-Sharing-from-a-website If I have a blog post that I share on Facebook and I receive 1,000 Likes and/or Shares, what's the percentage of those Likes/Shares that will come from people interacting with the post in their Facebook news feed vs. people Liking/Sharing the article on my blog? I realize many factors are at play here (type of content, audience, time of day, blog design, etc.) but have there been any studies that attempted to address this question?
Social Media | | rball10 -
Constantly randomly rejected Facebook ads, how to solve this?
Im pulling my hairs out literally, Facebook has been constantly rejecting my ads, throwing away All the work it took the campaigns to set them up. This is getting frustrating since I allways get the same "image" reason. What bothers me is the themes are similar to previously approved ads and I for one cannot find a reason on their lists for the rejection. So I was thinking of just resending the same ads with a higher bid, to test if they approved them or not, but don't know how this will work. Is there a way to contact them to actually tell you what they think was wrong? Is there a chance to file a complaint for the rejection of the same ad with different targeting just on different dates? Im really really stressed out since ive lost 10hours of work dealing with this constant rejection nonsense.
Social Media | | makote0 -
Is there any online tool you can suggest for monitoring facebook activities such as shares - likes etc
I just wonder if there is any online monitoring tool - application for Facebook activities..
Social Media | | merkal20050