Value of Outbound Links
-
I have read through the information on Link Building and I understand the importance of Inbound Links. Turning it on it head, how useful is it to provide outbound links on my web pages? And, do links from domains with higher domain authority get weighted higher?
I have thousands of pages that I could add new articles to which I think would add value, but I want to know whether it will help for SEO.
-
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
-
Thank you for the reply. I had tried searching for the topic before posting but did not find anything. The post is a little short of detail but it is helpful.
-
No, i meant other domains linking your site.
About outlinks, try to link domains that are "healthy" and use "nofollow" attribute if you are not sure
-
Reviewing old content is always a good idea as you can trigger positive signals like freshness of content, higher specificity towards searches, and better linking. Too many people think of links as a one way street, trying to gain links to their site without giving much thought to who they should link out too. For example, let's say you have two articles on two site, both are identically the same (forget about duplicate content for a moment) and have the same numbers when it comes to inbound link strength, PA, DA, etc. The article that links out to better resources (high trust sites, specific examples, sites with frequently updated information) is going to rank higher than the article that does not link to any external resources. In other words, Google can understand the content of your page, but also the quality of that content by its two way link associations.
-
HI Troller
Outbound links are important. Eric Enge wrote a post for the Moz Blog here
What it comes down to is the way the interwebs where originally envisioned and how page rank is passed between sites. When you speak about a topic and you link to authoritative sites, this provides your USERS more information on the subject and you are doing them a service. As such the algorithms that assign page rank pick up on your link and pass some juice to your link(ee).
But it isn't just a juice leak, it actually helps your site become associated with more authoritative sites. It is natural for web developers and industries to link to similar sites when those sites provide more information than themselves. The idea is for it to be natural, I wouldn't recommend a strategy that links to authoritive sites on every page or even most pages. Rather consider yourself as a reader when do you appreciate a link to a more authoritative site? That is where your outbound FOLLOW links should be.
Hope this helps,
Don
-
I don't know that outbound links can help you in SEO. Outbound links can definitely hurt you, especially if Google detects that you have too many links or thinks your links are low quality (i.e. link farm).
Links tend to benefit the site you're linking to, provided you're not penalized for the reasons above
-
Thank you for the reply.
Just to be clear, these are links to other sites that I include on my site. Correct?
-
Hello,
the true is that google is against link building strategies, they follow it and penalize your website is they find out that you generated links in an "articial" way.
But it´s a fact that link building still works, very good to be honest
But before you start any link building strategy i would recommend you to read a lot about it, because if you don´t do it properly you are going to be for sure penalized.
Some link building tips i wrote somewhere last week, they may help you
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough.Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
Link quality
Hi, Having read dozens of your blogs and found them highly informative, i have to ask a question. I am kicking oout our SEO company and have taken over the SEO myself with some excellent results. Our SEO providers tell me that links from any site (irrelevent of their DA) are good, providing they are comming from a relevant source. We are in the security industry and according to MOZ, we have a DA of 52. If i can get a link to our site from another company in our industry but they have a DA of 10, is this really beneficial for me? Info i have read in Moz blogs suggest it is n ot a good idea. Please help. many thanks Daddy Smurf
Link Building | | DaddySmurf0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Are the following considered bad links for Link Building.
I've been doing a lot of research lately on link building & I've read a lot about having a diverse amount of links. Social links, Blog links, comment links, footer links, No follow links, Directory links as well as links with Anchor text URL match, brand match, partial brand match, non-descriptive, and with keywords. But there is a lot of talk of removing those links that look like a site that's built just for link building purposes.... but Directories are basically built for link building are they not? I'm wondering if anyone can tell me if they feel links from the following directories would be bad links. (Non-Paid) http://www.yoganza.com http://www.wkool.com http://www.wee-directory.com http://www.voicelet.com www.hotfrog.ca http://www.webdirectorieslist.com http://multiplelistingboard.com http://mozdirectory.net http://freedirectorypr.info Industry specific below: http://bestautolinks .com http://automotivedome.com http://automobilebuzz.com http://craigsautolinks.com Thanks so much for the help!
Link Building | | DCochrane0 -
Why my twitter handle link is not getting counted in links, though for other sites it is counting!
My twitter handle page link is not getting counted, though it is getting counted for other sites
Link Building | | EG0CENTRIX0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091