Value of Outbound Links
-
I have read through the information on Link Building and I understand the importance of Inbound Links. Turning it on it head, how useful is it to provide outbound links on my web pages? And, do links from domains with higher domain authority get weighted higher?
I have thousands of pages that I could add new articles to which I think would add value, but I want to know whether it will help for SEO.
-
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
-
Thank you for the reply. I had tried searching for the topic before posting but did not find anything. The post is a little short of detail but it is helpful.
-
No, i meant other domains linking your site.
About outlinks, try to link domains that are "healthy" and use "nofollow" attribute if you are not sure
-
Reviewing old content is always a good idea as you can trigger positive signals like freshness of content, higher specificity towards searches, and better linking. Too many people think of links as a one way street, trying to gain links to their site without giving much thought to who they should link out too. For example, let's say you have two articles on two site, both are identically the same (forget about duplicate content for a moment) and have the same numbers when it comes to inbound link strength, PA, DA, etc. The article that links out to better resources (high trust sites, specific examples, sites with frequently updated information) is going to rank higher than the article that does not link to any external resources. In other words, Google can understand the content of your page, but also the quality of that content by its two way link associations.
-
HI Troller
Outbound links are important. Eric Enge wrote a post for the Moz Blog here
What it comes down to is the way the interwebs where originally envisioned and how page rank is passed between sites. When you speak about a topic and you link to authoritative sites, this provides your USERS more information on the subject and you are doing them a service. As such the algorithms that assign page rank pick up on your link and pass some juice to your link(ee).
But it isn't just a juice leak, it actually helps your site become associated with more authoritative sites. It is natural for web developers and industries to link to similar sites when those sites provide more information than themselves. The idea is for it to be natural, I wouldn't recommend a strategy that links to authoritive sites on every page or even most pages. Rather consider yourself as a reader when do you appreciate a link to a more authoritative site? That is where your outbound FOLLOW links should be.
Hope this helps,
Don
-
I don't know that outbound links can help you in SEO. Outbound links can definitely hurt you, especially if Google detects that you have too many links or thinks your links are low quality (i.e. link farm).
Links tend to benefit the site you're linking to, provided you're not penalized for the reasons above
-
Thank you for the reply.
Just to be clear, these are links to other sites that I include on my site. Correct?
-
Hello,
the true is that google is against link building strategies, they follow it and penalize your website is they find out that you generated links in an "articial" way.
But it´s a fact that link building still works, very good to be honest
But before you start any link building strategy i would recommend you to read a lot about it, because if you don´t do it properly you are going to be for sure penalized.
Some link building tips i wrote somewhere last week, they may help you
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough.Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
What count as irrelevant links?
I recently had a link audit done for a client selling mechanical parts. This client supplies to the mining and construction industries. The link audit showed all links on mining or construction sites as irrelevant. When I questioned about it, they explained that my client is in the mechanical parts industry and therefor Google would penalize me as those count as irrelevant links. I don't agree, but need an expert opinion. Can anyone help?
Link Building | | seocoza0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Authrity link building
This is one of the strangest things i have yet to see on Link Building , one of the sites i follow up managed to build links on huge sites like : speedtest.net , pbs.org , ucla.edu ,etc , its done in some downloadble file like that : http://cdn.speedtest.net/mobile/SpeedTestHD_v2.0.apk?pagetype=&pageNum=124 basically when you click on the link it downloads a file , and i see that it was done hundreds of times in large numbers of top ranked sites , does any one know how to do it ?
Link Building | | seowatches0 -
Linking from Blogs
Hi I like to link from blogs on similar keywords on a regular basis but I am thinking about changing tactics as it can appear monotonous and un natural. What are peoples experiences in linking from blogs ?
Link Building | | onlinemediadirect0 -
Links from any country?
My site is aimed primarily at the UK, 90% of the traffic is from the UK and most of my links are from other UK based and UK targetted websites. The content is actually fairly international (apart from certain terms like Plasterboard instead of Drywall, etc). My question is: Should I concentrate on gathering links from the UK, or should I widen my search and try to get links from US and European websites? Are there any particular advantages or disadvantages to keeping links "local"?
Link Building | | Jingo010