Meta-description not used at all times
-
Hi all
We are marketing an e-commerce site and seem to have a weird issue. For some reason the clearly specified meta description is not being used in the SERPs. Had a look in the source but all tags seems to be there.
The site can be found here:
www.bangerhead.seA sample search in Google that uses the wrong info in the SERP:
https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enSE548SE548&ion=1&espv=2&ie=UTF-8#safe=off&q=bangerheadAny ideas to why this is? Grateful for any inputHave a nice day
Fredrik
-
To expand on what Ryan was saying, your query was for "bangerhead" & your meta descriptions states:
So in this case, since your query was not in your meta description, Google typically will pull a snippet containing that keyword:
**Bangerhead **Professional Fresh Me Up! (200ml) · **Bangerhead **Professional Fresh Me... Moroccanoil Treatment (50 ml) · RefectoCil Frans- & Ögonbrynsfärg.
-
Hi Fredrik. Google will pull description text from snippets throughout the page as per their documentation here: https://support.google.com/webmasters/answer/35624?rd=1. While it's a best practice to write titles and meta descriptions, that Google will use them is no guaranteed. Here' s the part pertaining to your situation:
The description attribute within the tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Description
Hello, For example let say I do hiking tour in different regions and all my pages are presented the same way with the highlights, hotels, what is included, the price, the level and the dates. I guess that across my pages the meta description is going to be the same, the only thing that is going to change is the destination. Is it ok to do it this way ? I know it isn't recommend to do duplicate but in this type of configuration I have no idea on have to do different meta knowing all the pages present the same things. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Has anyone ever seen Google truncating the beginning of a meta description on a mobile device?
I could not find any articles or mentions of this online, and I am wondering if it has to do with the website being an "m-dot" website and not responsive. Any thoughts would be appreciated! IaZJWB2
Intermediate & Advanced SEO | | accpar0 -
Using cononical tag instead of 301
I've got a bit of an odd situation... My business partner and I split up, and he's going to keep the company name. The website that I built for the company has some links to it, and I've managed to build up some DA and PA. I want to get the link juice over to my new website. My former partner doesn't care about the link juice, he just wants a website that he can show people. SO, I can't do a 301 or 302, because that would take down the existing site. Can I just use a canonical tag that refers link power to my new website? Would this be harmful in any way? What should I do to accomplish getting the link power without a redirect, and without contacting each person who has given us a backlink?
Intermediate & Advanced SEO | | Zing-Marketing0 -
Product Colours change on ecommerce store... similar descriptions.
Hi, In the case of a RED/GREEN/YELLOW coffeemaker for example, I have say 6 pages that are indexed in google. Now, I can write very unique content for each and that gives me 6 pages in SERPS. Or make it a configurable product? What is best, and how different would the description need to be - my feeling that just changing the word colour in the text would NOT be enough. Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
Keyword Stuffing if repeating word three times?
If one were to write something like this, "I cannot over-empasisize the importance of branding, branding, branding." on a marketing page that talked about all the types of Internet marketing, would Google consider it keyword stuffing?
Intermediate & Advanced SEO | | WebWise10 -
Are micro formats and schema.org a worthwhile investment of my time?
Hi all, I recently watched this webinar http://www.seomoz.org/webinars/microformats-real-life-use-cases and it was very good, but I'm not entirely certain if this is a worthwhile thing to be doing? I have a couple of websites I'm improving the SEO on, and things are slowly picking up but I'm not sure if I should be spending time working on improving my landing pages (once these have been identified) or working on the code side of improving my SEO position. When improving my landing pages I'm asking myself the following questions: What is this page about? (Is it clear through headings or introduction text / imagery Does the page sell the benefits of the product / service in a clear manor? Does the page explain what the product is all about? Is the information easy to read, well positioned on-screen and is the content optimised for 1, maybe 2 distinct keywords. Is there an easy method of communication to the site owner if the visitor is interested in the product or service and wants either a quote or wants to find out more. Are there a few links to other relevant areas of the site Granted at the moment I'm in the process of teasing the relevant information out of the client but that's like trying to get blood out of a stone, so I'm exploring other avenues, while they get more content. I am considering going down the route of guest blogging, to possibly get a one-way followed backlink, but again this seems like a lot of effort with no clear guarantee if my efforts in doing this will pay off in being able to generate more leads / enquiries from the websites. Would anyone like to share their thoughts on this?
Intermediate & Advanced SEO | | blacey0 -
301 Redirect using rewrite rule in .htaccess
Hi guys, I have these types of URLs with the format below that are seen as duplicate contents http://www.mysite.com/index.php?a=11&b=15&d=3&c=1 I wanted to permanently redirect them to my homepage. I am thinking if this is possible in .htaccess using rewrite conditions? Thanks in advance...
Intermediate & Advanced SEO | | Trigun0 -
Time To Throw In The Towel?
I have a website that has some good rank on competitive terms. Most of the organic search traffic goes to the homepage, but some generally newer and better constructed, more user-friendly sub pages get organic rank/traffic for a variety of different terms/subjects as well. Then, I have about 8 pages that are older and suck. They fail in the SERPs and there's nothing much of interest from a user point of view. Rather than do the work to completely re-do these pages, I'm thinking of just 301ing them to the homepage. My hope is that this will help the homepages terms/rank which are similar to these pages subject & terms. Do you think this will help the homepage and it's terms or merely end the existence of some old pages and sort of evaporate the link juice? Is there some way that Google might see the site on the whole as being less relevant to their shared subject matter, if these pages go away? Thanks!
Intermediate & Advanced SEO | | 945010