An SEO Strategy (need review)
-
I work in the real estate vertical. My clients possess significant content. Though it's not written. They have tons of images and plenty of videos. They have content in the form of descriptions of homes etc... They don't have written content that would be valuable in an attempt to rank. Most traffic in real estate vertical is [city] real estate and [city] homes for sale. Agents rarely ever use those phrases. Certainly not when doing what they do, promoting their listings.
I am thinking I need to build a link building strategy around their videos and photos. There are tons of high domain sources to get links from. With video I could do youtube, vimeo, veoh, daily motion, hulu, etc... All of these sites are DA 90+. None of the links are follow. They would all be no follow. I could have a profile back link, and a back link on each video. So one video distributed to 10 sites would be worth 10 back links. So a client would build hundreds of backlinks a year. All of value. I could deep link all the back links to appropriate subdivision landing pages (long tail).
The same strategy is applicable with photos. There are dozens of high DA sites that syndicate images. All would result in a lot of links that are high DA with no-follow.
Please discuss this strategy. Also, if you can think of another strategy to build back links for real estate then please share it. I want to discuss real ground level back link building. Not "just build content and they will come." I need the sites to rank. I don't know if no-follows will even help them rank for long tail keywords.
-
Ryan, I would like your participation in the discussion. However, I fear you are hearing what you want to hear and not what I am saying. I didn't say I wanted to charge based on the number of links I build. I want to charge based on results. I don't believe I will achieve consistent, sustainable results marketing content and praying someone links to the content.
For some industries that strategy works great. SEO, Web Design, etc... Where the average user has a website and understands how to use it. For real estate, there is not a lot of people going to link to a real estate website. Certainly no real estate agent will link to another one. They could lose their clients. Furthermore, the industry is dominated by brands. None of those brands will link to agents. Even the agent profile pages don't have links. The ones that do you must pay for and they are no-follow.
I'm asking you to participate in the discussion but understand there is not one strategy to seo in all niches. People will not link to real estate websites. It is why if you pull up your local agent websites you will see they have DA around 10. Just google [city] real estate and [city] homes for sale. You will see the brand sites dominate the serps. Second page you will start seeing local realtor websites. All of which have nearly no authority.
Help me out! As a community we can think of something.
-
I see. In my opinion monetizing based on the number of links you build isn't a likely sustainable long term model. Good luck though!
-
I appreciate your help. I am looking to discuss link building as a topic. Not that what you suggest would not build links but in my opinion the methodology you suggest is more along the lines of content marketing with a secondary benefit of link acquisition. I am looking for cold solid links on site. In my (significant) experience, clients won't pay for content marketing if it's not getting results. It can't get results consistently because of so many variables. A link builder needs to be building links.
-
Here's some more ideas: http://www.inman.com/2015/02/20/5-steps-to-creating-viral-real-estate-blog-posts/ and http://neilpatel.com/2014/12/30/how-to-build-high-quality-backlinks-in-a-scalable-way/
It is possible, but you have to come up with ways to do it. The more you try to 'build links' the harder it'll be to get the site ranking well.
-
I don't think we are going in the same direction.
How would you build backlinks for a real estate client? Avoid trying to sell me on "create content" because no one will link to it. Real Estate is dominated by brands like Zillow, Redfin, Trulia, Realtor.com etc... Agents websites on avg have about a 10 DA. There isn't a lot to work with. I am looking for ideas.
-
Ok. So basically you're creating a distributed archive of all this footage. The trick for you though is to figure out how people might be interested in using and interacting with the content. That will go a lot farther in terms of links and engagement than just the profiles.
-
The videos and images are of homes for sale. It is unlikely that individuals will use them on any other website. The goal is that building links from the profile pages/channels/video excerpts.
-
For me the bigger question is how does this content engage users? Are the videos and images something they could use through a Creative Commons license? Are they photos that could be tied into some other uses? Ultimately you want your content to build links for you. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Help!
I am doing a $10'000 giveaway to get more automotive dealers to an auction in Detroit to buy cars from my clients wholesale company which is called www.canadiansupersellers.com. We are going to give away Super Bowl Sunday tickets to create fans and followers but mainly to get dealers to show up to auction this Thursday. Is this something that anyone would be interested in helping me promote? If you can give me reasonable assurances that we can get results I can pay whatever is reasonable.The auction that we are promoting is Next thursday so I would like to start seeing results by as early as Tuesday.Is a budget of $1500 reasonable?Thanks, David Busselldave@clickshift.cawww.clickshift.ca
Image & Video Optimization | | clickshift0 -
SEO benefits of terms used in Alt-tag, image name, page title
On our website, we have products that come in different colours, and we have created a different SKU for each one .e.g. our Acacia Evening Dress comes in 3 different colours (black, blue and red) - Acacia Evening Dress Black (J7048BLK), Acacia Evening Dress Blue (J7048RB), Acacia Evening Dress Red (J7048R). Would it be beneficial for SEO if on the image Alt-tag we used the terms 'Jadore J7048 Red Acacia dress', 'Jadore J7048 Black Acacia dress' and 'Jadore J7048 Blue Acacia dress', because 'Acacia' is the internal name we have given to this dress, not the name provided by the label, Jadore, as more customers would search for terms such as 'black dress' or 'Jadore J7048'? Can we use the same terms in the Alt-tag on the image and the page title? How important is the Alt-tag in searching?
Image & Video Optimization | | CostumeD0 -
Can i use base64 images (URI) for better SEO performance - faster site loading?
Hi, Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons? Thank you for answer!
Image & Video Optimization | | Termex0 -
PDFs and SEO
Hello Fellow Mozers! Just curious... can or does Google read PDFs linked on sites? I always assumed they would be "read" much like images are...that is, the bots can't "see" the image they just read the link and title tag. I am doing SEO for a site that has many PDF forms and it just occurred to me that I have no idea about the relationship between PDFs and SEO Any thoughts would be appreciated!
Image & Video Optimization | | adamxj20 -
How To Do SEO For Google Local Listing?
Hi, I have been reading around but i still don't understand how we can rank better for local search listing from Google place. I have tried: Adding keywords to descriptions
Image & Video Optimization | | chanel27
Adding the max of 10 photos And also get my customers to comment on my Google place listing leaving testimonials. Is there any tips? 🙂0 -
SEO, backlink help needed.
Does any one know best SEO and backlink service that uses white hat method. I dont have anytime for optimization. Im looking for one way backlinking and on-page and off page optimization. Will appreciate help.
Image & Video Optimization | | tanveers0 -
Local seo, business in multiple cities?
Hello Everyone, What is the best strategy when it comes to optimizing a website that services more than one city. So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city? Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff). I'd really appreciate your thoughts on this. Thank you in advance, Alex
Image & Video Optimization | | pwpaneuro0 -
Multiple Businesses in One Location + In One Google Places Account Under Review
HI, My Problem: Multiple businesses in one location, under one Google Places account, one being reviewed. My Question: see very bottom of this post Background: I am trying to help a client get both of his businesses ranking in Google Places. The problem is the office building has multiple doctors/practices in the same building and gave no business suite numbers to doctors that rent office space. Here is the list of the other businesses in the office: http://www.fullcirclefamilycare.com/health_care.htm. The problem escalates because the doctor I am trying to help has a chiropractic business & a spinal decompression business, both legal entities, both different registered company names, different phone numbers, and websites, but both located in this office building. He rents two offices (they should be suites) in the building. The problem escalates even more because the doctor has registered both locations (see below) in his Google Places account: Westchester Spinal Decompression Center
Image & Video Optimization | | WebBizIdeas
1241 Mamaroneck Avenue, White Plains, NY 10605 (914) 421-1502 Joint Effort Chiropractic
1241 Mamaroneck Ave., White Plains, NY 10605 (914) 368-7668
jointeffortchiro.com The first (spinal decompression) was registered a long time ago and ranks #1 for "spinal decompression white plains NY." The second he just confirmed the Google Post card a few weeks ago and has been under review since. More research so you can help me better: The "The Shop for Holistic Health / The Shop at Full Circle", a businesses location in the same office building has verified their account and ranks #1 for "women's health care white plains NY" and "midwife white plains NY." Another business,in the same office building "Keras-Donaghy Melissa S", has not claimed their listing and ranks #1 for "Women’s Health physical Therapist white plains NY" Another business, "Kuhl Josephine MD," has not claimed their listing ranks in the top 10 for "Adolescent Psychiatrist white plains NY." My Question: What do I do, wait it out and see if Google will remove the "under review" under his current Google Places account or do I add a suite number now and see if Google will send another post card? Or do I create a new account, add the business, add a suite number this time, and see if they will confirm it. I don't want to do this because the doctor already has 12 reviews on this Google Places account. If I do do this, what do I do with the Google Places account under review?0