How to deal with very similar (thin) content by design?
-
Hello all,
I run a website which lists direct contact details (tel. and email.) of organisations.
I have 100s of similar pages which are very thin on content (by design). Each page has a couple of lines of somewhat unique content.
People find the site useful since it simply tells them which number to dial in order to speak to a real person at any given organisation. They can't easily find the information elsewhere and I believe it satisfies search intent.
Am I at risk for being flagged for duplicate / low quality content?
Should I add more text simply to add 'unique' content to each page even though it adds no value to users? That doesn't seem right either!
Looking forward to hear where you guys stand on this,
Many thanks,
-
Personally I would find a way of thinking laterally about generating new and unique content for your existing and potential users. "Poetry is when you make new things familiar and familiar things new," according to marketing guru Rory Sutherland. This rings true with content.
-
I'd definitely consider adding a review section on each page for the quality of the information, something along the lines of what "who called me" sites do. That way you're getting user generated content around how quickly they were able to get a hold of someone and how it helped resolve their issue. That would be a value add and help differentiate the pages. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am really surprised to see this page is ranking like crazy even the content is very thin
https://www.hackerearth.com/blog/artificial-intelligence/artificial-intelligence-101-how-to-get-started/ We are ranking for 121KW for this page. And 22KW are ranking in the 1-3 position. I am not able to understand why will it rank like anything. Considering that it has just 4 inbound links. Will some help me to understand this mystery. When we try to write a good in-depth content then we are not ranking but for such content, we are doing fairly good.
Intermediate & Advanced SEO | | Rajnish_HE1 -
Duplicate Content
Let's say a blog is publishing original content. Now let's say a second blog steals that original content via bot and publishes it as it's own. Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results? Any opinions?
Intermediate & Advanced SEO | | CYNOT0 -
Google Not Indexing App Content
Hello Mozzers I recently noticed that there has been an increase in crawl errors reported in Google Search console & Google has stopped indexing our app content. Could this be due to the fact that there is a mismatch between the host path name mentioned within the android deeplink (within the alternate tag) and the actual URL of the page. For instance on the following desktop page http://www.example.com.au/page-1 the android deeplink points to http://www.example.com.au/android-app://com.example/http/www.example.com.au/4652374 Please note that the content on both pages (desktop & android) is same.Is this is a correct setup or am I doing something wrong here? Any help would be much appreciated. Thank you so much in advance.
Intermediate & Advanced SEO | | InMarketingWeTrust0 -
Your advice regarding thin content would be really appreciated
Hi guys, I have embarked on a new site creation. The site is being created from scratch and very custom. Basically the site allows people to review certain products and services. If each review completed by users is seen as a seperate page by google ... is this considered deceptive or a likelihood of being slapped with a thin content penalty? Basically 1 product may have hundreds of reviews naturally over time. Some may be really short and some may be longer. the reason why i would like the user reviews to be seen as seperate pages is because I want google to understand that people are regularly interacting with the main content page. Any advice in this area would be really appreciated.
Intermediate & Advanced SEO | | irdeto0 -
Noindex Valuable duplicate content?
How could duplicate content be valuable and why question no indexing it? My new client has a clever african safari route builder that you can use to plan your safari. The result is 100's of pages that have different routes. Each page inevitably has overlapping content / destination descriptions. see link examples. To the point - I think it is foolish to noindex something like this. But is Google's algo sophisticated enough to not get triggered by something like this? http://isafari.nathab.com/routes/ultimate-tanzania-kenya-uganda-safari-july-november
Intermediate & Advanced SEO | | Rich_Coffman
http://isafari.nathab.com/routes/ultimate-tanzania-kenya-uganda-safari-december-june0 -
Duplicate Content For E-commerce
On our E-commerce site, we have multiple stores. Products are shown on our multiple stores which has created a duplicate content problem. Basically if we list a product say a shoe,that listing will show up on our multiple stores I assumed the solution would be to redirect the pages, use non follow tags or to use the rel=canonical tag. Are there any other options for me to use. I think my best bet is to use a mixture of 301 redirects and canonical tags. What do you recommend. I have 5000+ pages of duplicate content so the problem is big. Thanks in advance for your help!
Intermediate & Advanced SEO | | pinksgreens0 -
Google Translate for Unique Content
We are considering using the Google Translation tool to translate customer reviews into various languages for publication as indexable content both for users and for search engine long tail visibility and rankings. Does anyone have any experience, insights or caveats to share?
Intermediate & Advanced SEO | | edreamsbcn0 -
Category Content Duplication
Does indexing category archive page for a blog cause duplications? http://www.seomoz.org/blog/setup-wordpress-for-seo-success After reading this article I am unsure.
Intermediate & Advanced SEO | | SEODinosaur0