Do the terms in a website url drive search hits
-
I've tried to do a search on a few key words that I knew was on my landing page and I couldn't get Google to find it. So I thought maybe I needed to change my url to reflect a few the terms.
-
Header 1.
It's the main heading on the page. On the page you're referencing, the H1 tag contains "We Do Hadoop in the Cloud". Your H1 should contain the keyword phrase you're trying to rank for. There should only be 1 H1 on the page.
-
Cool.
Well take a look at Chapter 4, on-page optimization for some tips as to why that page might not be jumping out in search results. Neither keyword phrase - "microsoft hybrid" or "hadoop hybrid" - appears in all the right places. That's the place to start. Hortonworks has good domain authority (74).
-
Forgive my newness but what does H1 stand for?
-
Thanks Donna. Yes, I am a newbee! Thank you for the pointers. The site I was trying to find using my mobile device was http://hortonworks.com/partners/microsoft-hybrid/
I used microsoft hybrid and hadoop hybrid as initial tries.
-
Thanks John. Yes, it is the bit after the ".com". I'm not necessarily trying to skew it, I'm trying to at least make it somewhat easy to find. I always have the url bookmarked on my laptop but when I went to find the site on my phone, it wasn't easily coming up. Thanks again!
-
Your question is "do the terms in a website url drive search hits". The answer is yes, in part.
As John Rooney says, "There are all kinds of reasons why your landing pages may not be ranking for your keywords", more than 200 of them according to Google spokesperson Matt Cutts. (See time stamp 1:08). Without knowing which page you're referencing it's hard to offer an opinion as to why you might not be able to find your page in Google search results.
I suggest you start with the Moz Beginners Guide to SEO. I apologize if I've incorrectly assumed you're new to SEO. I'm basing that on the nature of your question and the fact that your profile states you just recently joined the community.
If you have more, or more specific questions after that, please come back and ask again. There are lots of experienced folks that participate on this forum that can help you.
-
From my experience and reading from others both on Moz and in general they typically say to make sure your H1 matches closely to your url path so, if I am on the contacts page my H1 should be contacts. As far as if it ranks you better I believe it will come down to your content on your page and how well it represents the key word you are trying to optimize for.
-
Hi Audrey,
There are all kinds of reasons why your landing pages may not be ranking for your keywords. When you say 'change my url' do you mean change the domain of the website (the bit in between the www. and the .com) or the part after the .com (.com/mylandingpage)?
Having the keywords in the the subdomain (the bit after the .com) can help, to a point, but as far as I'm aware having an exact match domain if that isn't the name of your business is a bit of a no-no nowadays.
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Urls
Hi All, I have a question I hope someone can help me with. I ran a scan on a website and it has a stack of urls that are far too long. I am going through and changing the urls to shorter ones. But my question is regarding redirections. Wordpress seems to be automatically redirecting the old urls to the new ones, should i be adding a more solid 301 in as well or is the wordpress redirect enough? I ask as they dont all seem to stay redirecting Thanks in advance for the help
Technical SEO | | DaleZon2 -
Canonical URL Change
Hi, I have a Product Page, say www.example.com/product-title/.
Technical SEO | | viatrading1
Canonical URL is www.example.com/product-title/ I want to change its URL to www.example.com/product-title-2/
Canonical URL is www.example.com/product-title-2/
Can't do 301 Redirect. Is SEO Juice passed from www.example.com/product-title/ to www.example.com/product-title-2/ ? Thanks,0 -
How to Handle Website Merge?
We are a law firm and have another law firm merging into ours. Our branding will remain the same, but I am trying to figure out how to best handle their website transition. Should we link it to ours (although their PR & page authority are not significant) or should I map each page to ours with similar content with a redirect? MY main concerns are not damaging our website's SEO by doing something search engine's would frown on and also to try to take advantage of any organic traffic or referral traffic. Or maybe some combination - link homepage with added verbage that attorney is now with our firm and a link and redirect the sub-pages? I look forward to thoughts from anyone who might have experience with this type to issue. Thanks in advance! JulieHow t
Technical SEO | | JulieALS0 -
Changing URL of posts
HI, I need to change the urls and permalink structure of my blogposts. How I have to deal all this with google? Do I have to re-submit the pages to google with fetch as google? Will google display duplicate content of the same article ( having changed the url) or will it automatically replace the old url with the new ones? Tx for your support guys!
Technical SEO | | tourtravel0 -
Website Pop up
I want to install a pop up on my site for collecting email addresses. I use nopcommerce as my platform. I was quoted a price to custom develop it but thought there might just be a simple plugin. I can find them for wordpress but that is all. Does anybody have experience with this?
Technical SEO | | katazoom0 -
Friendly URLs
Hi, I have an important news site and I am trying to implement user friendly URLs. Now, when you click a news in the homepage, it goes to a redirect.php page and then goes to a friendly url. the question is, It is better to have the friendly URL in the first link or it is the same for the robot having this in the finally url? Thanks
Technical SEO | | informatica8100 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0 -
URL rewrite question
I have adjusted a setting in my CMS and the URL's have changed from http://www.ensorbuilding.com/section.php/43/1/firestone-epdm-rubbercover-flat-roofing to http://www.ensorbuilding.com/section/43/1/firestone-epdm-rubbercover-flat-roofing This has changed all the URL's on the website not just this example. As you can see , the .php extension has now been removed but people can still access the .php version of the page. What I want is a site-wide 301 redirect but can not figure out how to implement it? Any help is appreciated 🙂 Thanks
Technical SEO | | danielmckay70