Is 301 redirect replacing or adding PA on a page ?
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Hello Moz community,
I am re-structuring information architecture on a website.
The homepage targets keyword A
There is a page /page-on-B/ that targets keyword B
There is also an older page /page-on-kinda-B/ that targets a keyword which is really close to B ( i think they should have been worked on the same page...)I want to re-optimise the homepage on keyword B because i know it is worth the effort.
If i re-write the homepage to talk about B and do a 301 redirect of :
/page-on-B/
/page-on-kinda-B/to the homepage
is it going to add page authority to the homepage ? is it the right way to proceed ?
Thanks for your support ! -
Thanks for the answer Ryan. Indeed the content of homepage will cover this topic.
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Hi Sindicic. This sounds like a good way to go about your redesign as you'll want to redirect the pages that you're deleting anyways to prevent them from generating 404s. If the content of your homepage is covering the previously deleted content then that sounds like the best match as well.
In terms of PA this change won't bring about a dramatic shift, but should be positive for the homepage. It's important to remember though that, "Page Authority is difficult to influence directly. It is made up of an aggregate of metrics (MozRank, MozTrust, link profile, and more) that each have an impact on this score. The best way to influence this metric is to improve your overall SEO." Cheers!
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