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  4. 1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?

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1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?

On-Page Optimization
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  • Eslam-yosef
    Eslam-yosef last edited by Apr 3, 2015, 1:52 AM

    If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results?

    With reasons of possible, thanks.

    1 Reply Last reply Reply Quote 0
    • max.favilli
      max.favilli last edited by Apr 4, 2015, 6:29 AM Apr 3, 2015, 5:40 PM

      In addition to all the good answers you already got.

      Putting everything on a single page you lose opportunities to place keywords in url, <title>and <h1> or diluting <h1> value.</p></title>

      1 Reply Last reply Reply Quote 2
      • HashtagHustler
        HashtagHustler last edited by Apr 3, 2015, 12:50 PM Apr 3, 2015, 12:50 PM

        SEO is no longer about strictly writing for Google. In fact, SEO has become more and more about PR and Marketing. So looking at your possible outcomes

        1 Article:

        • From an SEO perspective the further down the page, the lower the value. You would certainly have A LOT of keywords and a lot of content, but you may suffer from keyword cannibalism and end up not really optimizing for any one keyword. Potential for lots of linking, etc.
        • From an end user perspective, if this wasn't a research paper on something I was incredibly passionate about, it would be hard to read.

        10 Articles:

        • From an SEO perspective your article isn't nearly as dense but you potentially gain 10 pages as opposed to one. That poses a link issue and makes the linking a little more difficult but very doable.
        • From an end user perspective it drives me totally BANANAS when I have to keep clicking through an article after every 10 words. However, when done properly, and spaced out correctly, it feels just like turning the page.

        Just my thoughts. I would lean toward the 10 articles, I think there is also more marketing potential there. Spacing it out, turning it into a 10 day release, etc.

        1 Reply Last reply Reply Quote 2
        • EGOL
          EGOL last edited by Apr 3, 2015, 10:37 AM Apr 3, 2015, 10:37 AM

          Compared to most others, my articles are usually long, ranging from 1000 to 4000 words.

          I don't think that I would publish a single article that is 15,000 words unless there was no way to break it down, such as a long story.  However, if it is informative content, I would probably break it into at least three or four shorter articles that are stand-alone about a single topic.

          The New York Times has a lot of really long articles (10,000 words plus).  I honestly don't like them because they take too long to read.  If they can't break them into multiple short articles then I think that they should simply shorten them.

          1 Reply Last reply Reply Quote 1
          • TheZenAgency
            TheZenAgency last edited by Apr 3, 2015, 8:02 AM Apr 3, 2015, 8:02 AM

            15000 words seems like quite a lot for a single web page. Trying to keep a users attention for that long could prove troublesome and you would need to make sure the content was formatted correctly.

            As a rule of thumb though the post should be as long as it needs to be whether thats a 100 words or 100000 words

            1 Reply Last reply Reply Quote 2
            • magic____32
              magic____32 last edited by Apr 3, 2015, 5:02 AM Apr 3, 2015, 5:02 AM

              Well, I don´t think there´s a standard answer for this question. In my opinion, the key its gonna be in how that or these posts add value to the user o help them. There is also important what type of keywords are you trying to reach (its difficulty). Assuming both options are made of good and helpful content, I would rather prefer having 10 long tail oriented posts of 1500 words  instead of one mega post.  It will mean more pages indexed and 10 times more chances to get traffic via Google.

              Regards,

              A

              1 Reply Last reply Reply Quote 2
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