Index / Monthly Click Number
-
Hi,
This is a general question, so sorry in advance if inappropriate.Once I was told, in large scale EC / Forum Site,
the following number should be around 1,
and if it is below 1, it is a good sign ...Google Indexed Page Number / Monthly ( 30days ) Click Number
I was told this is just a general idea, and real world situation varies, then
if you don't have any standard, this could be a start. (not dogmatic rules, just reference)Does this sounds about right? or do you have any other formula?
I was tasked to do the site wide SEO, and diagnose the general state of SEO-wellness/fitness..
and right now, the number is 1.5, so I am about to report we can do more to get more SERP presence or something...If you guys point me relevant blog article / Q&A forum, I would really appreciate.
Thanks!
-
I think I understand. It can definitely be tough to work out the right metrics to evaluate a site's search potential, or even the right metrics to report down the line.
To be perfectly honest, I don't think you'll learn much from the numbers you're talking about. There are just so many variables—size of site, marketing strategy, product offering, and specific goals are only a few—that a formula like that can't be universally applicable. Plus, there's the simple fact that in a vacuum a click is pretty much worthless. Who's clicking? Why? Why do you _want _them to? Where are they landing? What did they search for? What are they looking for?
This isn't quite so concrete, but start by thinking about what you want to get from your SEO work. Is it just more clicks? Is it more conversions? Is it greater brand visibility?
Patrick gave a really, really good list of educational resources that might help you wrap your head around everything, but I'd actually recommend starting with the Beginner's Guide to SEO. For the sake of your question, you may want to focus on Chapter 10, Measuring and Tracking Success. That should give you a good sense of what constitutes "success" from an SEO perspective. I also recommend this checklist for a technical SEO audit, which will give you a much better idea of what kind of work you've got ahead of you. (If it looks kind of screwy, it's because of our recent blog redesign. Working on it!)
-
Hi,
Thank you for good information, I will look into it.
My situation is like this (due to the NDA cannot reveal exact site):
Google Indexed: 150k pages
Clicks Daily: 3k
Impressions Daily: 10kSo to evaluate the general state of SEO readiness of the entire site, and to plan next move,
I needed to some entry point, including to know how to evaluate THAT NUMBER...
3k clicks are enough? with these pages indexed? Is there any improvements on traffic?
Is it CTR or should we think of SERP? etc...And those numbers have to convert...
I feel like a bit lost,,, so studying while planning...
Thanks again...
-
Yeah, I'm also not familiar with that. Are you basing your report on the site's SEO on that number?
-
Hi there
I am a bit confused - are you saying that if I have 200 pages indexed in Google, and I have a 40 clicks to my site, that the 5 is an indication of bad SERP performance? Just using your formula:
200 / 40 = 5
I guess that's an okay rule of thumb as you would ideally want every page indexed on your site to be clicked at least once if it's ranked, I just have never heard of that rule.
If you're goal (I am not saying it is) is for every page to be clicked, then yes, 1 or lower would be good because it showed every page is showing up in SERPs. I wouldn't use this as the sole basis of your indexing and SEO performance however, as this doesn't tell you if ALL pages were clicked, or if one page was clicked overall. There's so much more digging you have to do.
Check these resources out: Google Analytics Academy (Google)
Analytics Help (Google)
On-Site SEO (Moz) Moz Academy (Moz)
Local Search Ranking Factors (Moz)
A Technical SEO Guide to Crawling, Indexing, and Ranking (Paddy Moogan)
Internal Linking (Moz)All of the above will help you way more than the equation you stated above. Again, it's a nice way of thinking about it if you want to just look at those two numbers, but you're not taking into account a LOT of elements. For instance, that number could equate to .01 but that doesn't mean a lot of pages are necessarily getting traffic or appearing in search. The resources I listed will help you better assess your search and organic performance. You'll get so much more out of it and think of things you never thought to track.
Hope this helps you! Let me know if you have any questions or comments! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Feedback / Advice
Hi! For spanish speakers: ¿Hay por aquí clientes de agenciaSEO.eu? Estoy buscando una agencia de posicionamiento web y agradecería algo de feedback. In English: I'm asking for some feedback. http://agenciaseo.eu/ Gracias!
On-Page Optimization | | patrizia_h0 -
Help finding someone to handle crashing site/site optimization.
I need someone who can handle website/WordPress issues as they come up.For example, my site has gone down 4 times tonight, and my host can't figure it out. They also keep recommending that I optimize my site, but I don't know how. I need a go-to web person for this sort of thing. Any recommendations?
On-Page Optimization | | cbrant7770 -
Does the content in Joomla modules get indexed
Hello Moz, we are using Joomla to build websites. In Joomla you can put content in modules. What we would like to know if would search engines index content in modules, as it does with content attached to menu links? Thanks Ian
On-Page Optimization | | Substance-create0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Help, a certain directory is not being indexed
Before I start, dont expect this to be too easy. This really has me puzzled and am surprised I am still yet to find a solution for it. Get ready. We have a wordpress website, launched over 6 months ago and have never had an issue getting content such as pages and post pages and categories indexed. However, I some what recently (about 2 months ago) installed a directory plugin (Business Directory Plugin) which lists businesses via unique urls that are accesible from a sub folder. Its these business listings that I absolutely cannot get indexed. The index page to the directory which links to the business pages is indexed, however for some reason google is not indexing all the listing pages which are linked to from this page. Its not an issue of the content being uncrawlable or at least dont think so as when I run crawlers on my site such as xml sitemap crawlers it finds all the pages including the directory pages so I am sure its not an issue of the search engines not finding the content. I have created xml sitemaps and uploaded to webmaster tools, tools recongises that there are many pages in the xml sitemap but google continues to only index a small percentage (everything but my business listings). The directory has been there for about 8 weeks now so I know there is a issue as it should of been indexed by now. See our main website at www.smashrepairbid.com.au and the business directory index page at www.smashrepairbid.com.au/our-shops/ To throw in a curve ball, in looking into this issue and setting up tools we noticed a lot of 404 error pages (nearly 4,000). We were very confused where these were coming from as they were only being generated from search engines - humans could not access the 404s and so we are guessing se's were firing some javascript code to generate them or something else weird. We could see the 404s in the logs so we know they were legit but again feel it was only search engines, this was validated when we added some rules to robots.txt and we saw the errors in the logs stop. We put the rules in robots txt file to try and stop google from indexing the 404 pages as we could not find anyway to fix the site / code (no idea what is causing them). If you do a site search in google you will see all the pages that are omitted in the results. Since adding the rules to robots, our impressions shown through tools have jumped right up (increased by 5 times) so thought this was a good indication of improvement but still not getting the results we want. Does anyone have any clue whats going on or why google and other se's are not indexing this content? Any help would be greatly appreciated and if you need any other information to assist just ask me. Really appreciate anyone who can spare their time to help me, I sure do need it. Thanks.
On-Page Optimization | | ziller0 -
How do i block an entire category/directory with robots.txt?
Anyone has any idea how to block an entire product category, including all the products in that category using the robots.txt file? I'm using woocommerce in wordpress and i'd like to prevent bots from crawling every single one of products urls for now. The confusing part right now is that i have several different url structures linking to every single one of my products for example www.mystore.com/all-products, www.mystore.com/product-category, etc etc. I'm not really sure how i'd type it into the robots.txt file, or where to place the file. any help would be appreciated thanks
On-Page Optimization | | bricerhodes0 -
How quickly should I change/edit sites to avoid potential over optimization penalty?
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours? Thanks for your help!
On-Page Optimization | | jdrrocks0