How many serp results for a domain.
-
I thought this one was carved into stone, max number of results from the same domain in SERP is... two. Or... three?!
I was searching for some familiar keywords and found three results from the same domain, isn't that... unusual?
-
No problem! Great as always!
-
lol
Thank you, Patrick.
-
Massimiliano, you have earned the position of "niche authority" and multiple positions on the first page of Google can sometimes go with that.
Nice work.
I have a site in a retail niche where the only content that exists (other than my own) is product pages. With all of that content being so visible my site is now the "go to place" when people want information in this niche. I have an index page for my content library and most of the visitors to that page are "returning visitors".
The problem with this position is that amazon, walmart and other large retailer customers can not get answers to their questions from where they purchased their items. So a lot of those questions come to me. We have become customer service by default for people who purchased where help is not available. This is a bit of a curse but if you sell products that require consumable supplies, you can attract a steady flow of customers because of your published expertise. And your replies to the email questions that you receive can be improved into your next page of content.
-
Thanks for the long answer EGOL.
What I intentionally didn't mention in my question (because I was curious to learn if the fact by itself was revealing of anything special going on) is that those results are from one of my sites, the one with the lowest PR/DA/mT, where I write freely, without a schedule and not caring much about keywords, density, and all the usual suspects.
It is about a niche subject, and I think you are totally right.
-
Have a look at the following article it may help you with the answer :
-
Google likes to share the results between domains, but that is only one consideration, all other things being equal you would expect to get a mix of domains, but if the pages win out in other ways then there is nothing to stop them ranking
-
I stood and applauded.
-
This often happens in those industries where staff at the major players feel that their industry is "boring" and use that as an excuse to get out of writing content and the best SEOs that they can find are unable to produce or find anyone who can do the job.
These topics are not boring. There is a lot of content to write. All you have to do is ask the person who takes incoming telephone calls at the office and she can give you a very very long list of the questions that people are calling to ask. Every day people call in with questions about selecting the product, how to fix the product, accessories for the product, how to maintain the product, how the company brand compares with competitors, which parts should be purchased, information about no-longer manufactured items.
This person might not know the answers to all of these questions, but she is extremely underutilized by this company.
Instead of answering these calls and transferring them to Joe in parts, Sam in repairs, Willie in sales, etc., she should be promoted to the much higher paying position of "director of content marketing" and supervisor of all of the people who receive these transferred calls. She should be able to identify the articles that need to be written and assign them to a person on the staff who has the content area expertise to write them. If Willie is a horrible writer she can team him with a person who can interview him and maybe a photographer/graphics person and get that part of the the job done.
Let's use "hydraulic jacks" as an example. Go look at the top ten in google and you will find almost nothing but skimpy product pages and category pages and maybe a doorway page or two. Nobody has written anything worthy beyond the folks at wikipedia.
A few people are searching for "hydraulic jacks" but the people who spend the money are looking for deeper information about parts, maintenance, safety, how to use, repairs, new models, etc. Right? The people who ask about this stuff are consumers and buyers and folks who get grease on their hands. The lady who has been answering their phone calls probably knows them by the sound of their voice. They spend a lot of money at this company. A really lot of money.
Now, after our director of content marketing makes assignments and gets all of the needed articles back she should have dozens of articles on how to maintain, dozens on repairs, dozens about how to use, etc. etc. She then takes these to the web development team and the SEO team, who she is also the boss of, and tells them to get these articles on the site and optimized for the words that people say when they call her on the phone. She knows the keywords of the industry better than an SEO in NYC who never got grease on his hands. He doesn't know jack about hydraulics.
She gives them a logical structure of this library of content... a folder about parts, one about repairs, all segregated by makes and models. When this stuff is launched, that hydraulic jack company has totally carpet bombed the SERPs and after these articles start ranking a search for "hydraulic jack repair" will yield several results from this company on the first page of the SERPs. That search will display their repair service page, the index to their library of repair content and a couple of their most important repair articles will be on Page 1 of Google. They might get four positions out of the top ten.
Here's a secret to making this happen. When somebody starts talking about content cannibalization put your fingers in your ears. Making lots of articles associated with the more highly searched queries in your industries is how you make this happen. You can't get four positions on the first page of google if you listen to the guys who tell you that content cannibalization is a sin. Its where you find the meat.
Other companies could have done this. They just listened to guys complaining about nothing to write about in their boring industry.
Just get the right person directing this important marketing effort. The person who understands the queries that people use to get information from your company. She has been taking your calls for the past ten years. Now she has enough knowledge that she is underutilized.
-
Hey Massimiliano
No, this is not unusual at all. If the SERPs feel one site has 2 or 3 pages that best represent a search query, they will present those.
This is nothing unusual when it happens, especially if a site caters to a broad topic and has multiple pages that touch on a certain aspect of that topic.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Dropping pages from SERPS?
Our website for my olansi company in London, China has hundreds of pages dedicated to every service we provide to China local areas. The total number of pages is approximately 100. Google caters pretty well for long-tail searches when it indexes all these pages, so we usually get a fair amount of traffic when this happens. However, Google occasionally drops most of our indexed pages from search engine results for a few days or weeks at a time - for example, Google is currently indexing 60 pages while last week it was back at 100. Can you tell me why this happens? When these pages don't display, we lose a lot of organic traffic. What are we doing wrong? Site url:https://www.olanside.com
Technical SEO | | sesahoda0 -
Will Links to one Sub-Domain on a Site hurt a different Sub-Domain on the same site by affecting the Quality of the Root Domain?
Hi, I work for a SaaS company which uses two different subdomains on our site. A public for our main site (which we want to rank in SERPs for), and a secure subdomain, which is the portal for our customers to access our services (which we don't want to rank for) . Recently I realized that by using our product, our customers are creating large amounts of low quality links to our secure subdomain and I'm concerned that this might affect our public subdomain by bringing down the overall Authority of our root domain. Is this a legitimate concern? Has anyone ever worked through a similar situation? any help is appreciated!
Technical SEO | | ifbyphone0 -
Specific Domain Migration Question
My company will be taking over an ecommerce site that is built to get local city/state traffic where the competition is slim to none for the given keyword. This site gets 2500+ visits per day, and we're looking to maintain and eventually grow that traffic. We would like to move that site onto our ecommerce platform which will force URL change and of every 'keyword' city/state page on the site. We're undecided whether to keep it on an unfamiliar platform that already gets traffic or to move it and possibly face the 404's or weeks of redirecting a single keyword-city/state page to another. Any advice or insight would be great!
Technical SEO | | BMac540 -
Domain Forwarding Implications
Hi, I am working with a client who is planning to rebrand the company and set up a new domain. What is the best way to maximize and pass the authority from the existing sites (there are 2)? Each site already has many inbound links and have been around for a while. Should I set up 301 redirects for all of the pages? Should I set up domain forwarding? If I do this, what are the implications from an SEO perspective? Please advise. Thank you, Erin
Technical SEO | | HiddenPeak1 -
Domain "Forwarded"?
Hi SEOMoz! The company I work for has a website, www.accupos.com, but they also have an old domain which is not used anymore called http://accuposretail.com/ These two sites had duplicate content so I requested the OLD site (http://accuposretail.com/) be redirected to accupos.com to eliminate the dupe content. Unfortunately, I do not understand completely what happened but when they performed this forwarding the accuposretail.com URL is still in use. Now it just displays EXACTLY what accupos.com displays and not something similar. The tech team told me it is forwarded but I can't help but see the URL still in the search box on top. Is this unacceptable? The actual URL has to forward and change to the accupos.com URL in order to not be duplicate content, correct? I have limited experience in this. Please let me know if we are good to go, or if I need to tell them more action is required. Thanks! Derek M
Technical SEO | | DerekM880 -
Redirecting Domains
Hi Everybody, My clients owns a lot of domains related to his website. I redirected them to the website. So his website is: www.vallnord.com but if you type Vallnordski, vallnordsnow, etc etc they will go to the website, but they will not change the url and will keep vallnordski, vallnordsnow instead of going to vallnord.com Not very clear actually, so if you have 20 seconds to type them you will see it very clear. I was wondering if this was a good practice or it is better to actually redirect someone completely (If they type vallnordski.com take them to vallnord.com)? Is redirecting a good SEO practice? Regards, Guido.
Technical SEO | | SilbertAd0 -
Why the rapid drop in Domain Authority?
I couple weeks ago I switched my website from Drupal to a Wordpress CMS: Martial Arts Austin My rankings have remained the same, but the Domain Authority has plummeted from like 29 to 21. I know this is small fry, but I don't want my business to drop in ranking. The URL's were kept exactly the same, with the internal links and copy also kept the same with few additions. Also, according to Open Site Explorer, the site's stronger pages have now averaged out with the weaker and unused pages so they all now share the same Page Authority - that doesn't seem right. Is there reason for concern? Did I screw something up, or am I making too much of this? Thanks
Technical SEO | | OhYeahSteve1 -
I have a SERP result thats started returning a dud URL all of a sudden, any ideas why?
SERP "French Furniture" in google.co.uk The URL thats started to be returned P7 is <cite>www.thefurnituremarket.co.uk/ categories.asp?cat=</cite> The meta description is relevant however our CMS system 'ecommerce templates' has some code in it to return a dynamic meta description dependant on what catergory is being searched. It seems that the meta description is being populated from our french furniture category but the URL is not dynamic.. This has only started happening this past week. usually the url http://www.thefurnituremarket.co.uk/french_furniture.asp is returned. in WMT is is nicely indexing with 5 links... on it's own... Any ideas?
Technical SEO | | robertrRSwalters0