Does anyone know of a predictive demographics software that helps a website predict its audience based on cookies, or whatever info it has?
-
Hi guys,
I'm looking for a predictive analytics software for better understanding our audience online. Has anyone heard of or used a software that takes the visitors currently coming to your site and uses that data to 'predict' more information about them? Such as age, location, purchasing power, etc?
Please let me know if you have!
Thanks,
Sabilah -
Hi Sabilah! I am not really aware of any tools like that at the most, although I definitely agrees with To the Quantcast is definitely a good fit. My Company is do some research right on ow to predict neuro-linguistic patterns in certain specific target audiences and demographics but we still a long ways off from being able to built what you're looking for here. So far now, I'd stick with Quantcast
-
Thanks for all the responses. We've got in touch with Quantcast and that seems like the best solution so far (we haven't investigated all of them).
Thank you so much for all the help!
-
Hi Sabilah!
You've received some good responses. Did any of them help you resolve your issue? If so, please mark one or more as a "Good Answer". Regardless, we'd love an update or more as a "good answer". Regardless, we'd love an update on your search for new software. Thanks so much.
Christy
-
Hi there
While it's not predictive analytics per se - take a look at Nielsen PRIZM. There's some great information in there.
For content marketing, you can look into InboundWriter.
But as far as demographics specific, I am not sure off the top of my head. I have been reading about a product called Bombora, but I haven't looked into it. Here's an article in Forbes.
I would connect your Webmaster Tools to analytics, deep dive your demographics and interests, learn about attribution, and also take a look at the multi-channel funnels. Your audience is going to be unique, learn as much as you can!
Hope this helps a bit! Good luck!
-
Hi Sabilah
You may want to take a look at Quantcast and SimilarWeb - Quantcast in particular I think has the ability to show what you're after.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Know what state my product is requested ?
Hello, Is there a way to know in what state my product is the most "typed" / requested in ? Thank you,
Search Behavior | | seoanalytics0 -
Best Way To Estimate Size Of Customer Base?
Hi. Just wondering what you all thought would be the best way to estimate a customer base for a certain niche? I'd be willing to pay for this service, if there are companies who do this sort of thing. But I'm assuming I'll be able to do it for free... How much weight should I putting into facebook ad data? Any advice?
Search Behavior | | PedroAndJobu0 -
2 websites for 2 dealer locations or one website for both locations - Thoughts?
I'm trying to decide what would be the best option for my client. They are a car dealership group who own 2 dealerships about a half hour away from each other. The dealerships have the same name but are just located in different locations. One dealership is in a small city in competition with several other dealerships within the city. "Dealership name city name" The other dealership they own (Same dealership name) is located in a small town close to an even larger city. "Same dealership name small town name" My options are: 1. Creating 1 authoritative website optimized for all 3 locations. The 2 cities both dealerships are located in as well as the large city close to the small town. This option would be less time consuming, we would only have to earn links, citations & blog for one website. However we'd still need to have citations using both dealership addresses. So that's still double the work. This site would probably be more authoritative and we could have a page promoting each dealership & have shared vehicle inventory. We'd attach 2 Google+ pages using the different addresses & have both location addresses prominently in the footer of the site. 2. Create 2 separate websites for each dealership & target the surrounding towns/cities in their respective areas (even though both dealerships are only a half hour apart). This option is more time consuming as we'd have to earn double the amount of links. Work on citation building, blog for 2 websites etc. But we wouldn't be diluting our SEO by trying to rank for all 3 locations. We'd have a better chance if we focused on each locations separately on 2 sites. BUT the 2 sites would have less authority. What is everyone's thoughts? What would you recommend to be the best option. Money isn't an issue. Thanks so much for any help.
Search Behavior | | DCochrane0 -
I need Help with Google!!!!
I am trying to have my picture on the first page just like SEOmoz when someone search just the name, I know have something to do with google plus, but I am so new doing that no luck or probably I am doing wrong, I have been looking in the internet but I haven't found anything. Is there anyone who can write a tutorial and post here. Maybe is already done and I don't know where. Please see the picture attached so you understand better what I want to do Again I want appear just like this but with my company http://www.sombras.co.uk/images/pic.jpg pic.jpg
Search Behavior | | teksyte0 -
Anyone else hit by Panda 3.3?
http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078 or indeed any other other 40 changes Google have announced? http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html Unfortunately I have in a bad way. Almost exactly a year after it first happened with Panda! I'm Angry!
Search Behavior | | PeterAlexLeigh0 -
Spam like visits to website
I am having a problem where I'm getting an enormous amount of unique visitors that bounce from a small area in Oregon even though we never market there. It appears to be some type of ping. It messes up our tracking and inflates the bounce rate. Is there a way to block this? I'm OK with any type of block because our reach is statewide in Florida. ANy feedback?
Search Behavior | | marksierra0 -
Have you seen any good articles on implementing customer reviews on an E-commerce website
Looking for a great article on implementing customer based review system with the ability to feed that data to Google with rich snippets.
Search Behavior | | WebResource0