Anchor phrase over optimization due to press release?
-
Hello.
I recently opened my website last month and after that did some seo and a press release. SEO guy was good and didnt over optimize any particular keyword. but now I am seeing a partular phrase is hovering around 10%. That is rather a money keyword and I am worried am I gonna get a penalty for that. That keyword came from the press release where I am seeing 7 rather very reputable website posted that press release. Now what are the chances of getting a penalty for this?
-
It's essentially impossible to know whether one individual signal is or is not going to cause a penalty (algorithmic or manual) unless the shear volume of instances is bizarrely big in the extreme.
Some things to consider:
Is that "10%" due to the number of sites out there that have posted a copy of the press release?
What's the total "bigger picture" footprint in regard to how many high quality links you have compared to those?
What's the rest of the link footprint look like in regard to borderline or spammy inbound link signals?
How many links are in that press release? What's the ratio of links to overall text and number of paragraphs?
All of these questions matter.
So while it's not necessarily good to spam link anchor text, if the overall message across all signals is "strong brand trust", one press release issued one time, with one or even maybe two links that have exact match anchor text may not be so severe or toxic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't support IE 7,8,9, 10\. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern browers while still providing a destination of IE browsers?
Hi, Our site can't support IE 7,8,9, 10. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern broswers while still providing a destination of IE browsers? Would their be an SEO penalty? Thanks!
Intermediate & Advanced SEO | | dspete0 -
What can we do to optimize / be mobile-friendly for PDFs?
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine. rFtLq
Intermediate & Advanced SEO | | johnnybgunn0 -
Does alt tag optimization benefit search rankings (not image search) at all?
The benefits of alt tag optimization for traditional SEO has always been a "yo yo" subject for me. Way back in the day (2004 to 2007) I believed there was some benefit to alt tag SEO. However as time went on I saw evidence that the major search engines were no longer considering alt tag SEO as a ranking signal. However I later had the pleasure to work on a joint project with a high end SEO firm in 2011/2012. My colleagues fully believed that alt tag optimization was still a very important strategy for traditional SEO at that time. Is there any evidence available that alt tags still help with traditional SEO nowadays? I'm fully aware of the benefits of optimized alt tags and image search. However could optimized alt tags be one of those ranking factors that Google removed due to abuse and later quietly resurrected?
Intermediate & Advanced SEO | | RosemaryB0 -
Optimal image location in news stories?
We recently watched a video where a Google News developer advocated displaying large images near the top of articles. As a matter of practice, we tend to follow the below formats instead. Are we shooting ourselves in the foot? Use a gallery at the top: http://www.whatsonstage.com/west-end-theatre/news/07-2014/great-britain-billie-piper-west-end_34919.html Use a medium size square image on the right side: http://www.whatsonstage.com/london-theatre/news/07-2014/arts-council-funding-npo-orange-tree_34910.html Use a large image with a caption at the top: http://www.whatsonstage.com/london-theatre/news/07-2014/meera-syal-national-theatre_34913.html Also, do elements like a 'Buy ticket' console in the middle of article pages hurt us?: http://screencast.com/t/rqqMk2dATfmE
Intermediate & Advanced SEO | | TheaterMania0 -
How to add Geo Meta Tags, Dublin Core, Microformats in Word press website?
Please let me know how to add and what to include in Geo Meta Tags, Dublin Core, Microformats.
Intermediate & Advanced SEO | | Dan_Brown10 -
If Penguin 2.0 targets specific pages and keywords, should I spend less SEO effort on them since will they be harder to optimize? Penalty repair is only starting at end of year.
I’m working with a company that got hit by Penguin 2.0. They’re going to switch to white-hat only for a few months and review analytics before considering repairing the penalty. In the meantime, would it make sense to focus less SEO effort (on-site optimization, link building, etc.) on any pages or keywords that were penalized or hit hardest? Or are those the pages we should work on the most? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Optimal site structure for travel site
Hi there, I am seo-managing a travel website where we are going to make a new site structure next year. We have about 4000 pages on the site at the moment. The structure is only 2-levels at the moment: Level 1: Homepage Level 2: All other pages (4000 individual pages - (all with different urls)) We are adding another 2-3 levels, but we have a challenge: We have potentially 2 roads to the same product (e.g. "phuket diving product") domain.com/thailand/activities/diving/phuket-diving-product.asp domain.com/activities/diving/thailand/phuket-diving-product.asp I would very much appreciate your view on the problem: How do I solve this dilemma/challenge from a SEO standpoint? I want to avoid DC if possible, I also only want one landing page - for many reasons. And usability is of course also very important. Best regards, Chris
Intermediate & Advanced SEO | | sembseo0 -
Ideal number of Anchor text keyword variations
Let's suppose that I want to rank for the keyword "hotels". If I put this keyword in ALL of the link anchor texts then Google will very likely penalize the site. My question is: How many keyword variations should I use in anchors (provided I want to rank for just one KW i.e. "hotels")? Would one keyword variation be okay and is it fine to use main keyword in 80% anchors and the keyword variation(s) in just 20% anchor texts, such as : hotels 80% cheap hotels 20% Note: I do not want to rank for "cheap hotels", just want to use it as an anchor variation of my desired keyword "hotels". Thanks!
Intermediate & Advanced SEO | | RightDirection0