Will our website traffic be adversely affected by Google by allowiing other sites to post our content on their sites?
-
Hi,
We're a radio station posting original content each day.
We belong to a sector of similar radio stations. It's been proposed that we all contribute content to this group
so any radio station can grab this content and post it on their own websites.As the site with the most content and web traffic, could this potentially harm us?
-
Thanks EGOL for taking the time to give me your thoughts. I've got some things to think about before jumping in.
-
We're a radio station posting original content each day.
Nice work! You are making a big investment to make this happen. I hope that you are getting a lot of traffic from search out of this and that people visit your site daily to read your new content.
It's been proposed that we all contribute content to this group so any radio station can grab this content and post it on their own websites.
Those weasels who proposed this want to ride your train. I bet the ones who propose this run the laziest stations on the planet. Tell them to get off of their lazy duffs and write their own content.
As the site with the most content and web traffic, could this potentially harm us?
In reality it has a greater chance of tanking your competitors because they could be viewed as the republisher - because your site is probably stronger and may be credited by google as the original publishing source. BUT, that can not be guaranteed.
If you think that there is little overlap of direct traffic, meaning people who visit your site are unlikely to visit their site, you could consider this....
For a monthly fee, you would allow them to publish a certain number of your articles on their site but the requirement is that they have rel=canonical properly installed on every one of your articles. That would generate income for you and the article would be attributed to your site, thus protecting you and them from Panda problems and duplicate content filtering.
Or, with rel=canonical installed on every page, you could allow them to use a limited number of articles and you get the ad revenue. I think that there are some ways to do this that will be to your advantage, but I would not do it without contracts and regular inspections of how things are implemented.
-
I'm not sure this would help the other radio stations and as others have suggested will damage you. I would fight the proposal as much as possible. It won't benefit either party.
I appreciate though that you may be tasked with making the best of a bad situation. Patrick has come up with some great suggestions.
Good luck whatever you end up doing
-
Thanks Stramark,
There's a desire to help other radio station websites, so a content pool was suggested.
We'd be participating to help the sector rather than ourselves. But, I don't want to be disadvantaged in the process. -
Yes! Google would punish you (or do not give you credit for the links) if you would overdo it.
Matt Cutts explained that using pr articles, press releases and blog spinning in order to get more (or to much) links was not allowed and a nofollow should be added to the links.
Also excessive use of linking from widgets can be a reason for penalty. The question is: what is excessive?!
Google is all about unique content. So no excessive content spinning.
-
Thanks Patrick.
Option B would be a prerequisite for us. Are you aware of any penalties that Google and other search engines might impose?
-
Hi there
What I would do is ask the other station sites to either:
A. Place a canonical tag to your website in the content they use
B. Place a link to your site on their site as the origin for the content - preferably nofollow if multiple sites use your contentIs it imperative that to be a part of this group that other station websites can take your content? Your content makes your site unique - I would protect that as much as you can and not allow websites to just take it. Not ideal at all for you.
Let me know if you have any questions! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large natural products website owns education website. Should relationship be disclosed?
Hello All - I'm working on a content strategy for a large natural products company. In general it's difficult for articles about the natural products industry written written on commercial company sites to show up in the SERP. Most of the results come from large educational sites and blogs with no obvious affiliation (or products for sale). This company also owns an educational site - one that would be much easier to get content on the first page of the SERP for. The 2 sites are hosted on the same server. My question is - does this website relationship look fishy? Is it a grey area to create content for the educational site - content where the purpose is #1 education, but #2 - to promote products from the main site and send traffic to the main site. I do think it's important to note that the main company site does not actual sell any products there (products are sold on Amazon and on shelves in stores). I appreciate your thoughts!
Link Building | | JBMediaGroup0 -
Submitting pages to google to expidite them finding links to my site
Is it a good practice to submit a page linking to my site to expedite google finding the link or is it better to wait for the google spider to find it? Thanks, Ron!
Link Building | | Ron100 -
Adding content to an eCommerce site
We're creating buyers guides for the each category on our ecommerce website and we're not sure where to place the content for maximum impact. Option a: place the content on the category page beneath the product listings Option b: place the content on our blog and created links between the content and category page Which option do you think would be most effective/ user friendly? Any thoughts, help or advice would be appreciated. Thanks, Alick
Link Building | | Alick3000 -
Find simiar websites
We have a particular blogger that provides lots of links to our website every day. Can you recommend tools that provide data/analytics about other sites that might be similar as compared so we can partner with them as well? Thanks.
Link Building | | Timmmmy0 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Inbound links from porn sites into a professional business services site - remove help?
The website in question was hacked four years ago and there was porn on the servers. It was used as a peer to peer torrent streamer. The images were deleted. We have just found inappropriate inward bound links (with great link juice!!) - how can we remove these links - or should we? any advice would be appreciated thanks
Link Building | | GardenBeet0