Cleaning up backlinks and changing URLs
-
Currently we are performing very poorly in organic clicks. We are a e-commerce site with over 2000 products.
Issues we thought plagued us:
-
Copied Images from competitors
-
Site wide duplicate content
-
duplicate content from competitor site
-
Number of internal links on a page (300+)
-
Bad backlinks (2.3k from 22 domains and ips)
-
being linked to from sites like m.biz
-
URLs
-
URLs are abbreviated, over 50% lack our keywords
-
Lack of meta descriptions, or too long meta descriptions
Current State of fixing these issues:
- 50% images are now our own
- Site wide duplicate content near 100% completed
- Internal links have been dealt with
- Rewrote content for every product
- 90% of meta descriptions are fixed
From all of these changes we have yet to see increase in traffic...10% increase at best in organic clicks. We think we have penalties on certain URLs. My question for the MOZ community is what is the best way to attack the lack of organic clicks. Our main competition is getting 900% more clicks than us. Any more information you need on the topic let me know and will get back to you.
-
-
Hi there
Immediately, I would check your Webmaster Tools and see if you have a Manual Action of any kind.
If you do have a manual action - read through the Ultimate Guide to Google Penalty Removal.
It seems like you are taking care of your On-Site SEO pretty well. I would also make sure you are using canonical tags on product and category pages properly.
I would also start benchmarking your sites as they currently stand and tracking progress as you go through implementations and changes to your site. Take a look at this competitive analysis resource from Moz, not to copycat, but to instead utilize for your own unique website and audience.
Make sure your mobile SEO is the best it can be. Also, make sure you are taking advantage of Schema.org as it can potentially help your website improve in rankings - here is Google's Testing Tool to see if your web development team implemented it correctly.
Take a look at Enhanced Ecommerce to see what products are giving you the best traffic and conversion rates. From there, you can structure your site in ways based on audience behavior and implement that behavior into your marketing strategy.
And lastly - start tracking your keywords in Moz and Webmaster Tools so you can see where you have opportunities and where you can improve.
Hope this all helps! Let me know if you have any more questions or comments! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Question
Hello. I have an eCommerce Flower Shop Website and I have created an Online Free Game so player can create flower arrangement and stuff like that. If I had this game directly on my website and provide Embed Code so other Online Gaming Portals can add the game to their website. Would it be good to create back links for my website and increase my domain authority and SEO of my Flower Shop website? I ask because I am also in the Gaming industry and when I release my games, they can be added to hundreds of other gaming portals. But I am just afraid that since this is not is the same domain activity, this might hurt my SEO for my flower website. What are your thoughts about that?
Intermediate & Advanced SEO | | 8860319canadainc0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
URL Formatting - Magento
Hi, We are working with a client on Mangento who URLs are formatting Google friendly eg; productname.html - as seen in site search in Google) but when you click the link to the site it is adding on #.VEWKQxbc754 (or similar) The site is also having some page indexing problems as well Thoughts? specific settings/Add on in magento?
Intermediate & Advanced SEO | | Pure-SEO0 -
How much is the effect of redirecting an old URL to another URL under a new domain?
Example: http://www.olddomain.com/buy/product-type/region/city/area http://www.newdomain.com/product-type-for-sale/city/area Thanks in advance!
Intermediate & Advanced SEO | | esiow20130 -
Recommended URL Structure
Hello, We are currently adding a new section of content on our site related to Marketing and more specifically 'Digital Marketing' (research reports, trend studies, etc). Over time (several months, or 1-3 years) we will add more 'general' marketing content. My question is which of the following URL structures makes more sense from an SEO perspective (and how best to quantify the benefit of one over another): www.mysite.com/marketing/digital/research/... www.mysite.com/digital-marketing/research/.. Thanks, Mike
Intermediate & Advanced SEO | | mike-gart0 -
Short Url vs Medium Urls ?
Hello Moooooooooooz ! I got a SEO fight today and though the best would be to involve more people into the fight ! 😛 Do you think it's better to get A- company.com/services/service1.html or B- company/service1.html I was for A as services is also googled to find the service1. I also think that it's better to help google to understand where the service is on the website My friend was for B as URL has to stay as short as possible What do you think ? ps: I can create the URL I want using Joomla and Sh404. The websites has 4 different categoies: /about, /services/ products, /projects Tks ! 🙂
Intermediate & Advanced SEO | | AymanH0 -
Indexed non existent pages, problem appeared after we 301d the url/index to the url.
I recently read that if a site has 2 pages that are live such as: http://www.url.com/index and http://www.url.com/ will come up as duplicate if they are both live... I read that it's best to 301 redirect the http://www.url.com/index and http://www.url.com/. I read that this helps avoid duplicate content and keep all the link juice on one page. We did the 301 for one of our clients and we got about 20,000 errors that did not exist. The errors are of pages that are indexed but do not exist on the server. We are assuming that these indexed (nonexistent) pages are somehow linked to the http://www.url.com/index The links are showing 200 OK. We took off the 301 redirect from the http://www.url.com/index page however now we still have 2 exaact pages, www.url.com/index and http://www.url.com/. What is the best way to solve this issue?
Intermediate & Advanced SEO | | Bryan_Loconto0