Main Site Social Media SEO impact on different product specific site
-
Hi,
Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site.
I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names.
I look forward for your response.
Best regards,
Oriol .
-
Hi Ira,
Thanks for your response, indeed the social profiles are related to the microsite, as at the end the minisite is just a category of the promotional products that I have on the main site, So that part should be fine.
I like your idea of promoting the minisite also on the social profiles of the main site that is something that I have not done so far, so I will try that out. Let's see if this way I can get more traffic to minisite also, that gives more information and images about the products and where I have higher conversion rate.
Thanks again for your help!
Oriol .
-
Hi Oriol,
If I understand correctly, you are asking if there is an SEO advantage to your Microsite if you link that site to your parent site's social profiles.
If you have content on your social profiles related to the microsite, and therefore those profiles will be useful and of interest to your microsite visitors, then the links are valuable. I'm not sure if there is a specific SEO value to the microsite, but if you provide value to your visitors, that is going to be a positive.
Are you adding content of interest to the microsite visitors, and/or linking back to the microsite, from your social media profiles? That is where you are have more potential to get value for the site, if you can send engaged and interested visitors to the site from your social media presence.
Make sense? Feel free to clarify if my assumptions are off.
Ira
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media & SEO
Hi Does anyone have any good articles or case studies on how SEO/Social compliment each other? I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push. Any help would be great 🙂 Becky
Social Media | | BeckyKey0 -
Which holds more weight..Citations or Social?
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
Social Media | | satoridesign1 -
Do bitly and owly shares on social media help out my site for SEO?
Hi Mozzers, Do shortened URLs, such as bitly and owly help out my website in terms of SEO? I know they will help in terms of referral traffic from people clicking on the URLs, but how about increasing DA, PA, etc.? Thanks!
Social Media | | Travis-W0 -
Twitter and SEO
Hello Mozzers, I am trying to determine the effectiveness of using twitter as an SEO tactic. A site in my niche (healthcare job boards) is ranking very well for a handful of head terms. Their backlink profile is okay, but not amazing. But one thing that stands out to me is their approach to twitter, http://www.physemp.com/socialTwitter.html. It looks like they send an automated feed of their jobs to these specific twitter handles. Each of the handles has over 2,000 followers (some are legit some are bots). The site ranks for some highly competitive head terms (see attached). Can any of their ranking success be attributed to these various twitter handles? Is Google seeing these twitter feeds and associating high follower count and high tweet frequency with the URL attached to each account? Has anyone else experienced anything similar? Thanks in advanced! lMbkS
Social Media | | CJSmiles0 -
How to Start a Social Networking Site
I am thinking about starting a niche social networking site. My question is how big of a team would I need, how much up front costs would I incur and what specific coding languages would my team need to be well versed in? I'm thinking HTML, CSS, php, MySQL but are there any other languages needed for this type of endeavor ?
Social Media | | bronxpad0 -
Social Media valuable for organic rankings?
Is there a link between ranking higher in organic search rankings and having a good social media presence. I think there is, the more likes and followers you have the better. The real question is how to you utilise it, do you regulary share content, put keywords in the share info for the ones you want to rank, how best can you utilise social media to help in organic search? I suspect social noise is used towards some kind of overall quality score in the search engines.
Social Media | | pauledwards1 -
Using a Social Media Infrastructure
I just wanted to share a technique I have had a great deal of success with called a Social Media Infrastructure. It has really increased the amount of followers on all of the social media sites I have been using. The first link explains a Social Media Infrastructure and the second link is somebody using the social media infrastructure whom has implemented the technique much better. http://kylelacy.com/social-media-seo-social-media-infrastructure/ http://brianwong.com/blog/how-to-automate-your-blog-workflow-and-increase-your-search-engine-ranking/ It does take some time to get all set up correctly, but it has increased my followers a ton. I am not going to claim that it gives you all the links and as much SEO benefit as they claim, but it does give your social media some muscle.
Social Media | | photoseo10 -
How much is enough when it comes to Social Media?
I have attended a number of social media webinars with tips on getting the most out of Facebook and Twitter. Now, I would like opinions from someone who is not trying to sell me something. We post 2 daily blog articles to our Facebook company page which auto re-posts to Twitter every day. Is that enough, or is it necessary to hire someone to engage people with additional conversation? If your answer is that additional conversation is needed, are there any companies or individuals that you recommend to provide these services at a reasonable cost?
Social Media | | BradBorst0