SEO agency makes "hard to believe" claims
-
Hi
I operate in a highly competitive niche of "sell house fast" in UK.
Sites that are in top 1-3 tend to have thousands of links. Some of these are spammy type links. These sites have Domain Authority too.
My site has good content http://propertysaviour.co.uk and is listed with around 12 well known directories. I have been building back-links manually over the last 3-4 months.
The SEO agency we are looking to work with are claiming they can get my website to first page with above keyword.
How would you go about this strategy? What questions would you ask SEO agency?
What elements can do I myself? By the way, I am good at producing content!
-
There are companies that can get rankings that quickly in competitive verticals. But to do so they'll need to use techniques that are not within Google's guidelines such as using private blog networks or injecting links via hacking other people's sites.
If this is a site that you can walk away from should it get penalized, then hiring them might make sense. I'd want to ask how they are getting links and to make sure that they are not doing anything illegal or anything that involves hacking other websites. Getting links from a private blog network (if that's what they are doing) is not illegal or immoral, but if Google catches on and the site gets penalized then you may never be able to recover it.
If this is a site that you plan to keep for the long run, then it makes more sense to hire an agency that will improve your search presence gradually. Good SEO usually takes a lot of time.
I have been building back-links manually over the last 3-4 months.
Be careful. I'm seeing links that Google will likely see as unnatural such as:
http://www.linkaddurl.com/Arts___Humanities/Performing_Arts/Business/Real_Estate/?p=6
http://cqycxzfwzx.com/sell-my-house-fast-for-cash-your-request-fulfilled/
You're in a competitive space. I am betting that those sites above you with spammy links will drop out of site the next time Penguin hits. If they don't then it's because they're using private blog networks that Google hasn't been able to detect algorithmically and they're prime targets for a manual penalty.
My advice for hiring an SEO company would be to ask them exactly what they will do for your site. Are they going to improve your on page SEO? If so, how? Are they able to get you links? If so, how? If they tell you that the process is proprietary then it's probably not above board. If they give you marketing speak like, "We'll leverage your blah blah blah and produce stellar content marketing blah blah blah" without actually giving you a concrete idea of what they'll do then that's not good. I'd also ask for references. If they hide behind an NDA that's not good. Good SEO companies will have people lined up to give them a reference.
-
It's still as easy as it ever was to build spammy links. But it's just not what you should be doing to build a long-term high traffic site.
-
The SEO agency we are looking to work with are claiming they can get my website to first page with above keyword.
Walk away. No-one can make these claims without doing something a bit dodgy. Generally these sorts of claims turn into results that are short-lived and after a few more months, Google has caught up with what they are doing and you end up with a penalty.
Link building is not as easy as it once was. Now you need to have a reason for someone to want to link to you - if you want good links that is. A good linkable asset can make a real difference, so you need to start thinking outside the box a little bit on what you can do to help make you stand out a little.
-Andy
-
Sam
Thank you. I can do the link building. What I am not so good at is finding good sources of manual link building. Is there any recommendations?
I have used the Web Explorer tool as seen my competitors spammy links being built. I do not want to go down that route.
Would love to get your opinion on this. What tools do you use for finding good links?
-
In all likelihood they're telling the truth.
Shock? Perhaps, but here's another truth in the following 12 months you'll get slapped so hard your site will be in a worse position than today!
Sam
P.S. Talking from experience as I once used one of these agencies!
-
Thank you for your input.
The SEO agency is claiming that in 2-3 months, I should be ranking in top 1-5 positions.
How do I increase domain authority and page rank for my website. The websites I'm up against have tens of thousands of links (mostly spammy)!
I have seen guide to building backlinks.
Help!
-
I dont have a huge amount to add to this, other than in my experiance a lot of agencies tend to be 2 or 3 years behind in general practises, especially the smaller ones.
"The times of looking to rank numero uno for one term are long gone." is completely correct though, so be very careful about messing up other key words etc.
-
The times of looking to rank numero uno for one term are long gone. What sounds like your existing strategy of having good content is the way to go. The risk with an agency that would even focus up on one term and promise number one is that they are going to inadvertently wreck your link profile.
If I were you, I would read the beginner's guide to link building https://moz.com/beginners-guide-to-link-building and continue to make good content. Don't allow an agency to manipulate the hell out of your profile for the sake of one term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge spike in "access denied" in search console
Hey Guys, We have seen a huge spike in "Access Denied" status in the google search console for our website and I have no idea why that would be the case. Is there anyone that can shed some light on what is going on or who can point me in the direction of an SEO specialist that we can pay to fix the issue?? Thanks denied.png
Intermediate & Advanced SEO | | fbchris0 -
Technical SEO
Where can I find knowledge of enhanced and technical SEO for all type of websites ( mainly E-Commerce)? Please share some good sources (PDFs, Videos, Checklist etc)
Intermediate & Advanced SEO | | Obbserv0 -
Risk Using "Nofollow" tag
I have a lot of categories (like e-commerce sites) and many have page 1 - 50 for each category (view all not possible). Lots of the content on these pages are present across the web on other websites (duplicate stuff). I have added quality unique content to page 1 and added "noindex, follow" to page 2-50 and rel=next prev tags to the pages. Questions: By including the "follow" part, Google will read content and links on pages 2-50 and they may think "we have seen this stuff across the web….low quality content and though we see a noindex tag, we will consider even page 1 thin content, because we are able to read pages 2-50 and see the thin content." So even though I have "noindex, follow" the 'follow' part causes the issue (in that Google feels it is a lot of low quality content) - is this possible and if I had added "nofollow" instead that may solve the issue and page 1 would increase chance of looking more unique? Why don't I add "noindex, nofollow" to page 2 - 50? In this way I ensure Google does not read the content on page 2 - 50 and my site may come across as more unique than if it had the "follow" tag. I do understand that in such case (with nofollow tag on page 2-50) there is no link juice flowing from pages 2 - 50 to the main pages (assuming there are breadcrumbs or other links to the indexed pages), but I consider this minimal value from an SEO perspective. I have heard using "follow" is generally lower risk than "nofollow" - does this mean a website with a lot of "noindex, nofollow" tags may hurt the indexed pages because it comes across as a site Google can't trust since 95% of pages have such "noindex, nofollow" tag? I would like to understand what "risk" factors there may be. thank you very much
Intermediate & Advanced SEO | | khi50 -
SEO things that make you say "what!?"
Hi everyone, I'm a recent(ish) beginner to SEO, and while I feel I've got a good grounding in the industry now, there are still certain aspects that make me say "what!?". I'm looking to write a blog post on this and would love to know what parts of SEO still confuse you or make you say "what!?", and explain them from a semi-beginners point of view. Any comments appreciated! Thanks!
Intermediate & Advanced SEO | | White.net0 -
"Starting Over" With A New Domain & 301 Redirect
Hello, SEO Gurus. A client of mine appears to have been hit on a non-manual/algorithm penalty. The penalty appears to be Penguin-like, and the client never received any message (not that that means it wasn't manual). Prior to my working with her, she engaged in all kinds of SEO fornication: spammy links on link farms, shoddy article marketing, blog comment spam -- you name it. There are simply too many tens of thousands of these links to have removed. I've done some disavowal, but again, so much of the link work is spam. She is about to launch a new site, and I am tempted to simply encourage her to buy a new domain and start over. She competes in a niche B2B sector, so it is not terribly competitive, and with solid content and link earning, I think she'd be ok. Here's my question: If we were to 301 the old website to the new one, would the flow of page rank outperform any penalty associated with the site? (The old domain only has a PR of 2). Anyone like my idea of starting over, rather than trying to "recover?" I thank you all in advance for your time and attention. I don't take it for granted.
Intermediate & Advanced SEO | | RCNOnlineMarketing0 -
Mobile SEO
Hey, In the following article, Google recommended using a 301 redirect but doesn't specify why. http://googlewebmastercentral.blogspot.co.uk/2011/02/making-websites-mobile-friendly.html I assume this is to pass over link equity to the relevant mobile/desktop variation. Can anyone confirm this? Also is there any other reason? Again assuming this would keep the correct URLs in the correct index? Anything else anyone can chip in would be great. Thanks
Intermediate & Advanced SEO | | CraigAddyman0 -
Facebook "lockout"
I'm not sure what the correct term is, but I've visited websites that require me to like page 1 of an article, to view page 2. Little annoying but fair enough, they wrote the content, I clearly find it of value as I want page 2. I run a download website, with user generated content. We used to only allow downloads to members, this resulted in 5,000+ new signups per day and a massive userbase. We now allow guests to download content, the majority are freeloaders, not even a thank you to the artist. I am about to employ a system for guests, that forces them to like, tweet or G+ the download, for it to begin. If they don't, no download. Are there any SEO considerations here? The page this will be implemented on, isn't a crawlable page. Cheers.
Intermediate & Advanced SEO | | seo-wanna-bs0 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0