Multi Regional Website Best Practices
-
Hi there,
I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right.
I read this article which was a great insight into the hreflang tags. https://moz.com/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner:
When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect.
I have a few questions:
1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location.2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag.
In google webmaster tools I have setup 4 site profiles:
http://[website]/
http://[website]/us/
http://[website]/aus/ (Targeted to Australia)
http://[website]/nz/ (Targeted to New Zealand)Any help would be appreciated.
Thanks
Nathan
-
Google explicitly advice to use 302 in case of redirection because of IP/User Agent detection, which is what it always says in others similar cases (i.e.: redirecting from desktop to mobile version of the site).
-
Hi Patrick,
If I created a landing page on the root domain, would that have positive or negative implications for SEO. I'm also thinking through usability whether it's more useable to redirect a user automatically with the option to change their region after they have landed on their 'local' site.
Do you know how my search results would look adding the landing page into the mix? I mean in terms of URL and content, how will it display in the search engines?
At the moment, sometimes I see the root domain in the search results and other times I see the country specific pages. An example of this is if you go to https://www.google.com.au/?gws_rd=ssl#q=destiny+rescue+where+we+work, you will see a mixture of results. There are some root domain representations, some /aus/ and even some /us/ and /nz/ (of which the last 2 technically shouldn't be present).
Thanks
-
Hi again
1. There is nothing you are going to lose by changing the 302 redirect to a 301. If anything, I would change the www.domain.com version of your site (leaving that country targeted to the world, no specific region) to give the user an option of what region they are from and what site they would like to visit based on their location. I would then follow the directions in my first paragraph.
2. See my suggestion in one. You shouldn't redirect your www.domain.com to a regional variant. Again, if anything, make the homepage an option page based on the users location so that they can choose which experience they would like to have.
Does this all make sense? Let me know!
-
Hi Patrick,
Thanks for your response.
I read the Moz page on redirections and it's interesting MOZ states that 0% link juice is passed with a 302. With that in mind I have the following additional questions:
1. At the moment I do a 302 from the root of domain to the geo graphical site. (The root domain page is never rendered, only redirected). From what I understand google bots only ever spider a site from the US. If I change the redirect to a 301 the link juice from the root page would then be transferred mostly to /us/ then would it? What sort of ranking power would /aus/ and /nz/ lose as a result of changing the redirect from a 302 to a 301.
2. Would that mean that the http://[website]/ root page would disappear from the search engines and only /us/, /aus/, & /nz/ would be displayed? At the moment the root page link (http://[website]/) is being displayed on most searches when I google.
Thanks.
-
Hi there
Yes - hreflang and language tags are a great place to start. I would also create a Google and Bing Webmaster Tools for each regional variation and country target them accordingly - here's the Bing resource to do that.
You can also use citation builders like Whitespark to build listings for the regional URL variations and their contact information.
When it comes to your 302 issues, I would make sure that your redirects are implemented properly - there are resources there on how to do so.
I would also suggest trying to mold your on-site SEO and content to capture traffic in regional areas for a better user experience.
Here are a couple of more resources for you:
International SEO (Moz)
The International SEO Checklist (Moz)Hope this all helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Localise per Region (Europe, America, APAC, EMEI) and not per country as best SEO practise?
Hi SEO expertises! I am currently working with a client that initially have an English website targeting UK users but want to expand their market into four new regions (Europe, America, APAC and EMEI) keeping English as a main language. I would like to request your help here as I told the client ISO location and hreflang it will be just possible per language and they must need to localise each English region with local keywords, however I would like to double check if it will be any way (Sitemap, Hreflang) we can tell Google we are targeting per region and not per country? Thanks a lot!
International SEO | | Atalig20 -
Can a Global Website Rely on Browser Settings for Translation?
Our website serves a global market and over a year ago, we launched 8 language variations of the site and implemented hreflang tags. These language variation pages are proving difficult to maintain, and in Search Console they're triggering thousands of errors. I have double checked our implementation and it's not perfect, so I understand the errors. Here's the question though... the 8 language variations of the site are receiving less than 1% of our web traffic despite 40% of our web traffic coming from countries outside of North America every month. I want to know if we can eliminate the headache of these 8 language variations altogether, remove our attempt at hreflang, and simply rely on the browser settings of the user to dictate what language the website appears in for them? If not, is there a simpler solution than hreflang and attempting to maintain a very large website in 8 languages? Thank for your input! Niki
International SEO | | NikelleClark0 -
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
Different urls for the homepage on an international website
Hi! I was wondering what would be the best strategy to solve duplicated content generated by the homepage and its differents URLS This is an international website. Now it only has one language working: Spanish, but the url structure is already ready to work with the language approach So we have now www.brand.com -> Spanish Homepage (canonical www.brand.com/es)
International SEO | | teconsite
www.brand.com/es -> Spanish Homepage (canonical www.brand.com/es)
www.brand.com/index.php -> Spanish Homepage (canonical www.brand.com/es) I would like to know if this is the correct approach of if we should add 301 redirects instead of canonical. Let's image that they want to active the /en language, so they will have www.brand.com
www.brand.com/index.php
www.brand.com/es
www.brand.com/en now what? I image they have to use hreflang, but I am a little lost with how this should work. 301? canonical? hreflang? Could you help me? Thank you! Victoria0 -
Best International Rank Checker?
Anyone have a recommendation for the best international ranking tool. I'm looking to gather accurate ranking trends and am looking for a service that will return rankings in as many localized countries as possible.
International SEO | | marcbn0 -
How well does Google's crawlers understand foreign websites?
I speak 5 languages and therefore have the opportunity to do on-page SEO and content writing for 5 different cultures. This question to me has much to do with the way Google translator works. It doesn't, trust me! Which then makes me wonder how the web crawlers, which are designed with English in mind, can fairly and equally attribute the same ranking points to a foreign website. Since Google seems to use sematic search technology I'm wondering if foreign sites have it easier or not. Any ideas?
International SEO | | MassivePrime0 -
What is the best SEO site structure for multi country targeting?
Hi There, We are an online retailer with four (and soon to be five) distinct geographic target markets (we have physical operations in both the UK and New Zealand). We currently target these markets like this: United Kingdom (www.natureshop.co.uk) New Zealand (www.natureshop.co.nz) Australia (www.natureshop.com/au) - using a google web master tools geo targeted folder United States (www.natureshop.com) - using google web master tools geo targeted domain Germany (www.natureshop.de) - in german and yet to be launched as full site We have various issues we want to address. The key one is this: our www.natureshop.co.uk website was adversely affected by the panda update on April 12. We had some external seo firms work on this site for us and unfortunately the links they gained for us were very low quality, from sometimes spammy sites and also "keyword" packed with very littlle anchor text variation. Our other websites (the .co.nz and .com) moved up after the updates so I can only assume our external seo consultants were responsible for this. I have since managed to get them to remove around 70% of these links and we have bought all seo efforts back in house again. I have also worked to improve the quality of our content on this site and I have 404'ed the six worst affected pages (the ones that had far too many single phrase anchor text links coming into them). We have however not budged much in our rankings (we have made some small gains but not a lot). Our other weakness's are not the fastest page load times and some "thin" content. We are on the cusp (around 4 weeks away) of deploying a brand new platform using asp.net MVP with N2 and this looks like it will address our page load speed issues. We also have been working hard on our content building and I believe we will address that as well with this release. Sorry for the long build up, however I felt some background was needed to get to my questions. My questions are: Do you think we are best to proceed with trying to get our www.natureshop.co.uk website out of the panda trap or should we consider deploying a new version of the site on www.natureshop.com/uk/ (geo targeted to the UK)? If we are to do this should we do the same for New Zealand and Germany and redirect the existing domains to the new geo targeted folders? If we do this should we redirect the natureshop.co.uk pages to the new www.natureshop.com/uk/ pages or will this simply pass on the panda "penalty". Will this model build stronger authority on the .com domain that benefit all of the geo targeted sub folders or does it not work this way? Finally can we deploy the same pages and content on the different geo targeted sub folders (with some subtle regional variations of spelling and language) or will this result in a duplicate content penalty? Thank you very much in advance to all of you and I apologise for the length and complexity of the question. Kind Regards
International SEO | | ConradC
Conrad Cranfield
Founder: Nature Shop Ltd0 -
The best SEO practice for a .hk domain
We are currently working on a project which involves 3 separate .com domains in relation to a UK company selling/renting residential, commercial and investment properties within the UK. We are now working on producing a .hk site for the overseas customers. Can anyone advise what the best practice is for a .hk domain and where best to start? Should the domain be hosted in that geographical location for example? We are relatively new to this so any advise would be greatly appreciated.
International SEO | | SoundinTheory0