Splitting Copy between H1 and non-H1
-
My copywriter and designer are putting together a new homepage design that eliminates my H1, which is currently my primary term. After I let them know that it's imperative to have that term included in the H1, they asked what I would think about splitting their newly proposed tagline up into H1 and non-H1 content using CSS to style both segments the same way.
To the user the tagline would read something like:
An In-Home Nursing Service With A Patient-First FocusBut it would be coded like this:
An
In-Home Nursing
Service With A Patient-First Focus
Are there any drawbacks to executing the H1 like this?
-
Thanks so much, Gary. This is exactly the information I needed. I suspected this was the case but it occurred to me I hadn't actually ever read it anywhere.
-
Really appreciate it, Patrick. Sounds like I'll need to push back. Thanks for taking the time to respond.
-
Hi there
I meant this from a title and content standpoint. Of course top navigation and structural elements will come before.
Apologies for not clarifying that.
Thanks.
-
"Plus, your H1 should be the first thing on your page, not after your
."
Not sure I agree 100% with that, there are top and left nav elements and various other structual and design things that logically appear before an H1.
However it does make sense for it to be on its own line and above the content it is a header for as close to the top as possible.
Otherwise I agree with everything else you mentioned.
-
Your H1 should stand out as a solo tag and not be put into a line of code only used for SEO purposes.
Remember that H1 tags are used by Screen Readers and other such technology, read more here about the effects of screen readers and H1 tags here:
http://www.maxability.co.in/2013/06/html-5-headings-behavior-with-screen-readers/As Google has suggested in the past, if you are doing it just for SEO and not for the user then its probably not a good idea.
-
Hi there
I honestly don't like this tactic. I would leave the whole phrase in the H1 because it contains words that may be used in queries. You want your H1's to be more editorial anyway where you titles are more keyword / query focused in a natural language setting.
Plus, your H1 should be the first thing on your page, not after your
. I don't think this will hinder your SEO, but keep structure and best practices in mind.
That's just my two cents. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog with all copied content, should it be rewritten?
Hi, I am auditing a blog where their goal is to get approved to on ad networks but the whole blog has copied content from different sources, so no ad network is approving them. Surprisingly (at least to me), is that the blog ranks really well for a few keywords (#1's and rich snippets ), has a few hundred of natural backlinks, DA is high, has never been penalized (they have always used canonical tags to the original content), traffic is a few thousand sessions a month with mostly 85% organic search, etc. overall Google likes it enough to show them high on search. So now the owner wants to monetize it. I suggested that the best approach was to rewrite their most visited articles and deleted the rest with 301 redirects to the posts that stay. But I actually haven't worked on a similar project before and can't find precise information online so I'm looking to know if anyone has a similar experience to this. A few of my questions are: If they rewrite most of the pages and delete the rest so there is no repeated/copied content, would ad networks (eg. adsense) approve them? Assuming the new articles are at least as good quality as the current ones but with original content, is there a risk on losing DA? since pretty much it will look like a new site once they are done They have thousands of articles but only about 200 hundred get most visits, which would be the ones getting rewritten, so it should be fine to redirect the deleted ones to the remaining? Thanks for any suggestions and/or tips on this 🙂
Intermediate & Advanced SEO | | ArturoES0 -
Copied Content - Define Canonical
Hello, The Story I am working on a news organization. Our website is the https://www.neakriti.gr My question regards copied content with source references. Sometimes a small portion of our content is based on some third article that is posted on some site (that is about 1% of our content). We always put "source" reference if that is the case. This is inevitable as "news" is something that sometimes has sources on other news sites, especially if there is something you cannot verify or don't have immediate sources, and therefore you need to state that "according to this source, something has happened". Here is one article of ours that has a source from another site: https://www.neakriti.gr/article/ellada-nea/1503363/nekros-vrethike-o-agnooumenos-arhimandritis-stin-lakonia/ if you open the above article you will see we have a link to the equivalent article of the original source site http://lakonikos.gr/epikairothta/item/133664-nekros-entopistike-o-arximandritis-p-andreas-bolovinos-synexis-enimerosi Now here is my question. I have read in other MOZ forum articles that a "canonical" approach solves this issue... How can we be legit when it comes to duplicate content in the eyes of search engines? Should we use some kind of canonical link to the source site? Should the "canonical" be inside the link in some way? Should it be on our section? Our site has AMP equivalent pages (if you add the /amp keyword at the end of the article URL). Our AMP pages have canonical to our original article. So if we have a "canonical" approach how would the AMP be effected as well? Also by applying a possible canonical solution to the source URL, does that "canonical" effect our article as not being shown in search results, thus passing all indexing to the canonical site? (I know that canonical indicates what URL is to be indexed). Additionally, does such a canonical indication make us legit in such a case in the eyes of search engines? (i.e. it eliminates any possible article duplication for original content in the eyes of search engines?). Or simply put, having a simple link to the original article (as we have it now) is enough for the search engines to understand that we have reference to original article URL? How would we approach this problem in our site based on its current structure?
Intermediate & Advanced SEO | | ioannisanif0 -
Noindexing Duplicate (non-unique) Content
When "noindex" is added to a page, does this ensure Google does not count page as part of their analysis of unique vs duplicate content ratio on a website? Example: I have a real estate business and I have noindex on MLS pages. However, is there a chance that even though Google does not index these pages, Google will still see those pages and think "ah, these are duplicate MLS pages, we are going to let those pages drag down value of entire site and lower ranking of even the unique pages". I like to just use "noindex, follow" on those MLS pages, but would it be safer to add pages to robots.txt as well and that should - in theory - increase likelihood Google will not see such MLS pages as duplicate content on my website? On another note: I had these MLS pages indexed and 3-4 weeks ago added "noindex, follow". However, still all indexed and no signs Google is noindexing yet.....
Intermediate & Advanced SEO | | khi50 -
Client has been COPYING blog posts to wordpress.com for years. Now what?
Just discovered my client has been copying all her blog posts over to her wordpress.com blog account. So she has duplicate content to what is on her site. She has roughly 700 posts on her main site but doesn't look like that many on the wordpress site. There are no inbound links coming off the wordpress site that I could find. Here's an example: http://thevanillaqueen.wordpress.com/2013/01/30/is-canola-oil-a-healthy-choice/ http://vanilla.com/is-canola-oil-a-healthy-choice/ What are you recommendations for what should be done? Thanks!
Intermediate & Advanced SEO | | katandmouse0 -
Copying contents from a blog site (External) to a company blogsite (internal)
Hi, I have a client that has several external blogs www.blogsite1.info www.blogsite2.info and he also has the www.companywebsite.com the main domain of course is the comapnywebsite.com. They are doing some thing wrong, because instead of generating contents inside the main domain, the create contents in the blogsites and send links to the blogsites to see those contents. So they are inviting their users to EXIT the website... So, I told him, If you want to generate contents, please keep a blog INSIDE your domain www.companywebsite.com/blog, but keep the other ones, cause they are generating links (they are .info domains, that is not good, but they are nice keyword match domains) Now, he told me he was thinking on copy and paste the contents from the external blogsites to the internal website. I warned him about generating duplicate content. But.... is it really a problem? They are not in the same domain... Could google give a penalty because of that to the main domain? Thanks!
Intermediate & Advanced SEO | | teconsite0 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0 -
Open Site Explorer not Seeing 301 Redirect to non-www
I cannot figure out why open site explorer doesn't see that when you go to http://preferredroofingkc.net/ it redirects to http://www.preferredroofingkc.net/ This is a wordpress installation that uses a cannonical url http://www.preferredroofingkc.net/ The HTACCESS file also has a 301 redirect as follows: RewriteEngine On
Intermediate & Advanced SEO | | RobertFisher
RewriteBase /
RewriteCond %{HTTP_HOST} ^preferredroofingkc.net [NC]
RewriteRule ^(.*)$ http://www.preferredroofingkc.net/$1 [L,R=301] But, open site explorer still shows these sites separately without alerting that there is a 301 redirect.0 -
My site has multiple H1's, one in the logo image and one as a header. Is there any official stance from the search engines on this?
In doing some research on this issue, I came across this blog post which seems to suggest it certainly will be a trigger to search engines. http://www.seounique.com/blog/multiple-h1-tags-triggers-google-penalty/ Could be a false positive on his specific case, but I was wondering what the community thought. Thanks in advance!
Intermediate & Advanced SEO | | jim_shook0