Why would I be ranking for a term when it's not anywhere in my page or pages linking to it?
-
Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company. This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions . I can't figure why that would be even as this is a newer page in the past year.
Thanks for any insight as I'm newer to moz.
Laura
-
Very simple,
Your old site http://www.instantissuance.com uses a 301 redirect which can be seen here
http://www.internetofficer.com/seo-tool/redirect-check/
It then redirects to http://www.datacard.com/instant-issuance-solutions which is the exact page you mentioned above.In tools like Majestic and MOZ you can see that the most common term used in backlinks to the site apart from the domain name is "dynamic card solution".
When you perform a 301 redirect all the positive signals that a site has are passed to its new home. This is a clear indication of that happening.
I hope that makes sense!
-
Sounds like Google's Semantic Search update called Hummingbird. We are seeing a lot of traffic for keywords that don't appear on our pages. Pretty impressive on the part of Big G.
-
Hi Laura,
I think your key insight is in the next result in google serp. I can read that datacard acquired DCS and Cardwizard. It seems that you may be beneficiating of the strong relationship of DCS with the query you're highlighting.
Well in fact DCS is exactly the exact match for the query you show, so I think that google finds relevant to show the company that acquired the one leading that space.
Look at their facebook https://www.facebook.com/pages/Dynamic-Card-Solutions-Instant-Issuance/92503396903
I'm not very confident with your market but I definitely understood that datacard is the new DCS and it seems that google understood that too
Welcome to the semantic world that hummingbird just brought!
Hope this helps!
-
You're number one hit! Is your old website URL pointing to your new website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we discuss Moz's Forecast? It's been over 100 degrees for a month.
Hey everyone! I just wanted to start a discussion on Moz's Forecast. If you haven't noticed, it has been over 100 degrees for an entire month now, which I have personally never seen before... Why do you think this might be happening? Any ideas or theories? I'd love to hear them!
Moz Pro | | TaylorRHawkins1 -
Moz shows an F grade and 0 keywords on a previously high ranking page - Please help
Hi all, Moz is showing an F grade and 0 keywords across all URL, Title, Meta, H1, Meta and IMG ALT. My page has also dropped from 1st page rankings for numerous pages to 2nd and 3rd page. The page I am talking about is: http://year13.com.au/10-highest-paying-jobs-you-can-get-without-a-degree/ The keywords/phrases we were previously ranking very well for are: High paying jobs in Australia High paying jobs Highest paying jobs you can get with no degree Etc Etc I have also seen reduction in rankings on other keywords/ pages as well. Does anyone know why this might have happened? And what might be happening? Thanks in advance!
Moz Pro | | Stubs0 -
Crawled pages are missing and showing just 1 page crawled
One of my campaign has got around 8500 pages crawled(seomoz) and reports are shown, but suddenly it is showing 1 page crawled. Why it is happened like this? How can i get back the previous reports?
Moz Pro | | Sulekha0 -
In my crawl diagnostics, there are links to duplicate content. How can I track down where these links originated in?
How can I find out how SEOMOz found these links to begin with? That would help fix the issue. Where's the source page where the link was first encountered listed at?
Moz Pro | | kirklandsl0 -
Fixing the Too Many On-Page Links
In our campaign I see that it reported that some of our pages have too many on-page links. But I think most of the links that was seen by MozBot is related to our images. There are a lot of images in our site and at the same time we support 11 languages which adds additional links One of the pages that have a lot of links is www.florahospitality.com/dining.aspx What can you <a></a>suggest to fix this? Thanks. <a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a>
Moz Pro | | shebinhassan0 -
Site is penalized yet Google WTC and SEOMOZ says it's ok!
My first question on this community.. A high traffic site of mine has been severely hit for over two months. I took a look at GWTC and noticed a lot of suggestions on the HTML suggestions tab, where I believed that one or a combination of these errors/notices might been causing the penalty. At the moment of typing GWTC shows no HTML suggestions and minor meaningless crawl errors. Checking on SEOMOZ reported issues, I see zero errors except for a high number of duplicate page titles resulting from tag pages being accessible in the same tag title in paginations (tag.html?page=x) which can be fixed easily by using rel=canonical but I just know it can't cause such penalty. For reported warnings, site has a decent amount of title element being too long and missing meta tag description tags. I have been very active in the past with 301 inner pages of the site to make pages URLs as unique as possible and results were great, but that was long time ago before taking the hit. The penalty the site suffers from is zero rankings for newly added contents and old contents as well. It has also lost all rankings for its money terms. Site is not banned and still ranking top for its name which is a good thing. I am not sure where else I should be looking and will appreciate any good advices. Thanks!
Moz Pro | | HossamHossny0 -
When using Wordpress, why does it show up so many meta data errors on here and on google webmaster? A list of do's would be good?
Using wordpress is a good CMS, yet there sre so many meta data errors occuring, is there a list of what to look out for and good practices when using wordpress?
Moz Pro | | CosmikCarrot0