What should be the SEO strategy for a very big target?
-
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
-
Egol is spot on. Assuming the SERP is highly competitive. You need to do a few things simultaneously. I will mention 3.
Firstly I would not initially target the highly competitive SERP Long term goal, but it could be several months till you are there. You need to take a beach head first - or own one SERP and build from there. Build your organic traffic. Own a less searched but highly relevant keyword query SERP. Your keyword research should assist and identify opportunities. So I would find weak SERP's which is related and then build pages & content to own those SERP's.
Concurrently you need to build backlinks. So I would do an audit on your competitors and see what you can also harvest. Then I would capture the top 100 URL's for the keyword you are chasing and try and see if you can get natural backlinks on those sites.
Thirdly you have to do some good old fashioned marketing. PR & marketing are integral to online success now.
Hopefully given you some ideas. Good luck.
-
Your greatest resource can be a tribe of like-minded people who will share your content with other like-minded people on social media, personal blogs and other channels. The value of this can not be overestimated.
To start or grow your tribe of like-minded people, set up your website so that your best content or most important content are obviously linked to on every page. This can be done with nice big images and enticing captions like you see done with Taboola, Outbrain and other content marketing sites.
Produce a monthly newsletter for these people to keep them engaged. Tell them how they can help you. Draw them small maps to make it easy for them.
Advertise on websites where lots of like-minded people read frequently. Spend your advertising on like-minded people, even if it costs more, because like-minded people are the most valuable asset you can find.
-
Thanks for your answer. We have already created good content and adding more with the new keywords.
Do you have that level of determination and resources?
We are full of determination and also we can arrange resources for our target. Please elaborate the resources.
-
Its target is very big i.e. 1 million unique visitors per month (organic).
That's a lot of traffic. I would be surprised if there is that much traffic for this target.
What should be the best strategy in this scenario?
First, go to the SERPs and look at who owns them. You will likely find extremely authoritative domains in the top ten. Are there any with significant resources who will pursue this as a "trophy query" with irrational (or perhaps rational) determination. Do you have that level of determination and resources?
Then look at their content and decide if you can beat it soundly and by a significant margin. To me, the English language text content is not as impressive as expected, but it is not weak. The quality, relevance, and informativeness of the images on most sites is rather pedestrian.
The domain is new means there is no domain authority right now.
Do not expect a quick win. You will first need to develop a significant mass of high quality content. This might take a knowledgeable and skilled author, working full time and supported by a source of great graphics, a few to several months to produce. Then you will need genuine audience acceptance and that they will appreciate the content enough to share it widely. This will be very slow to launch, even if you pay for promotion. The amount of time depends upon the degree of superiority of your content and/or the resources that you can put into promoting it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you report SEO audit findings?
Hello, Mozzers! I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else. If you have a favourite audit template, I'd love to see it. A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it. What do you report to your audit customers? Thanks for sharing your auditing wisdom!
Intermediate & Advanced SEO | | AndyKubrin0 -
WhoIs, SEO & Privacy
Is WHOIS data used by Google as a ranking signal? We had a website that had some bad SEO work done a while ago hence took a knock, If I use the same WHOIS data on a new site is that likely to cause an issue? Also I don't like the idea of providing too much information for privacy reasons, so have tended to stick to general email addresses and department names rather than actual personal information. Is that a bad approach?
Intermediate & Advanced SEO | | seoman100 -
Yoast or Premium SEO Pack?
Which one is better Yoast or premium SEO pack excluding that one is paid & other is free. Because when we are doing SEO $39 doesn't make a huge difference as compared to the work we do right? Which one will you suggest out of the two?
Intermediate & Advanced SEO | | welcomecure0 -
Web domain hurt seo?
does having the "web" prefix in the domain name, such as in web.pennies.com/copper hurt SEO?
Intermediate & Advanced SEO | | josh1230 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
Region specific SEO
I am doing SEO for a client in Canada. A few of his keywords are: palliative care
Intermediate & Advanced SEO | | KS__
home health care
home care
respite care
senior care He wants to attract vistors only from Calgary specifically, not Canada wide. What should I do to optimize his website only for Calgary region? Should I add the word 'Calgary' to all his keywords?0 -
How Does SEO Help Local Businesses
Hello, I recently took a position as a digital marketing manger with a advertising agency. Its my job to grow the digital marketing department. One of the issues I am running into is 90% of our clients are local businesses. When doing keyword research it is very difficult to find keywords with lots of search. For example, if I am optimizing for a Ford dealership in Hackensack,NJ there are not a lot of searches for this term. How can I justify a larger SEO budget when there is just not a lot of search volume for these keywords? This is nothing like Dog Training Videos or something similar. Am I missing something? Where can I pull traffic from for local businesses to justify larger SEO budgets? Thanks, Bill
Intermediate & Advanced SEO | | wparlaman0