SEO Strategy for international website with similar content
-
Hello,
If a company is in different countries and has same content in most of the countries does it hurt SEO?
For Ex. fibaro.com is the website that I am researching and I have seen the indexed pages to be about 40,000 however there is not much content on it. On further inspection I noticed that for every country the sub folder is different. So for us it will be fibaro.com/us/motion-sensor and for Europe fibaro.com/en/motion-sensor. Now both of these pages have same content on it and the company is in 86 countries so imagine the amount of duplicate content it has.
Does anybody have any ideas on what should be an ideal way to approach this?
Thanks
-
Hi,
There is no problem with international SEO and duplicate content, as long as you follow the rules around this. Start by reading this checklist from MOZ as it will give you a great grounding.
I would also read this article from Google as this will walk you through what you need to do.
HREFLANG will be used to explain to Google about international pages with duplicate content.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Targeting for Australia Problem
Hello Moz Community! I'm reaching out since I recently launched a UK and Australia version of my website. Now, each page on the website has 4 versions: 1. www.example.com 2. www.example.com/au 3. www.example.com/uk 4. www.example.com/en <-- this is a by-product of the plugin we're using, CMS is WP each page has the following 4 targeting tags on it: I looked in Webmaster Tools and we're getting an error on what appears to be every Australia page. The error states, ""au"- unknown language code. URLs for your site that have an unknown language code 'au' and their alternate URLs." In Google's own example, they have the language for Australia set as en-au [https://support.google.com/webmasters/answer/189077?hl=en} Has anyone run into this issue before? We had the alternate tag set to "au" at first, but edited the plugin so the alternate tag now says "en-au", but this still hasn't remedied the problem. Any insights into resolving this error are greatly appreciated!
International SEO | | DigitalThirdCoast0 -
International SEO Query
Hi All, I have an international SEO question and was wondering if you could help. My client runs a website in the UK (www.example.co.uk). The site is ranked well for it's collection of keywords, my client now wishes to target the US market. He wishes to use the same web structure and design in new site www.example.com as we know this converts well. My questions are: What would be the best practice for setting this up? I know there will be duplicate content issues if a website is duplicated. If we use the same design and website structure but re-word content, would this be acceptable? Thank you for all your help in advance.
International SEO | | SO_UK0 -
'Mini' versions of our website for overseas markets. Does it matter?
Hi Guys. I work for an e-commerce site called TOAD Diaries, we make bespoke diaries and journals. In essence we allow people to design their own diary online, then we make it and send it. We have already sold some products to poeple in many European countries, (Malta, France, Germany) but we want to have a better online presence for those overseas markets. So….. We're want to do an overseas ‘test case’, to see if we can sell more products in Europe. Out thinking is this: We’ll buy a subdomain for a specific country. Then we’ll then build a ‘mini’ version of our site in the appropriate language. This be a country specific landing page with links to our ‘design your own diary’ pages, basket and checkout. All in the language we’re targeting. Question: Will having such a small number of pages in the targeted countries language effect out ability to rank well? It will be maybe 10 – 15 pages in size. Or is it much more to do with on page optimization and quality backlinks? i.e) the site's size has no impact. What other factors should we consider when trying to rank well in other European countries? Many thanks in advance.
International SEO | | isaac6630 -
International subdomains?
I have a US based site and recently got a backlink from the German version of IGN (de.ign.com). Does that carry the same weight because it is the same root domain?
International SEO | | garyislearning0 -
Local SEO in Canada
I am trying to do some local optimization for some clients in Canada and it got me thinking, are there different best practices and different sites I want to use when working in Canada?
International SEO | | rbrianforrester0 -
Freelancer.com: Same Content on Different TLD?
Take a look at freelancer.com and freelancer.in. Both have the same content. I check for rel=canonical and freelancer.in has one to itself. Not to the .com version. Both the sites are indexed in Google as well. Do you think high authority sites like freelancer can get away with duplicate content?
International SEO | | jombay0 -
Does hosting content for one country in another country negatively affect its SEO ranking?
Hi, my content is primarily for Australian audiences, however due to a general lack of competitive hosting infrastructure, I tend to host a lot of content in the US. A 2007 article I read implied that it's not a good idea - does anyone have a definitive 2011 answer? Cheers, Jez
International SEO | | jez0000 -
Does IP filtering have a negative impact on SEO?
If a large site has multiple regions (Australia, USA, UK, France), how will IP filtering to a particular area affect SEO. e.g: Ilive in the UK an if I visit the said website I would automatically be redirected to the UK subfolder of the site whereas somebody searching in Australia would be redirected to the AUS folder. Will there be any detrimental affect on SEO and will the search engines still be able to crawl the entire site no matter which data centre is being used?
International SEO | | White.net0