Connecting long tail keywords to pages
-
New to Moz and this forum, so be gentle.
I’m in the process of overhauling a generally neglected website and have just finished some research on long tail keywords. My question is, how do I implement these? For example, I’ve got a product “Acme Widget” which has its own page on the site (and ranking well for the product name itself). I have lots of long tail keyword sets which describe key benefits of the products – some of which appear in the product copy, others which don’t (perhaps because the thing that a user may search for is ugly/bad-English in copy). For the sake of argument, let’s say I have the following long tail keywords for my Acme Widgets.
- cheap red widget
- los angleles widget
- strong green widgets florida
What is the best way to implement these? Do I need to simply incorporate the text into my main Acme Widgets page, or do I need to have separate pages which are highly targeted to each long tail keyword? The problem with the former is unnatural/ugly copy. The problem with the latter is that coming up with enough content to justify (and rank) a page on each keyword set would be quite a challenge.
Regards,
Warren -
Hello Warren,
The more you think about this the more likely you are to get yourself in trouble with Google. Just write informatively and naturally, with the goal of converting the visitor, and you should be fine.
I know this advice sounds like it's brushing off the question, but it's not. If you start putting keywords like "los angeles widget" and "strong green widget florida" into the copy you're going to ruin your chances of ranking well in the long-term... Likewise if you start creating geographic targeted doorway pages. Both of these tactics are against Google's Webmaster Guidelines and are pretty easy for them to spot.
I would take these "long tail" keywords and group them by topic. For example:
Widgets (size)
Widgets (strength)
Widgets (location)Then I would total up the search volume for each "set" of long tail keywords. If it looks like it might be worthwhile to create content, then put up a page for each set and use the variations naturally. Don't worry if you can't use them all exactly. Google gave you the data so you can assume they already know the semantic relationships between the phrases - thus, you don't need to put them all in there. Search for "Cheap Widget" and you'll see results for "Inexpensive Widgets". Make sense?
If you do create these topical pages just be sure that they are valuable to the visitor. If they're not you could harm your site.
-
Thanks for your advice on this one too, Linda. I'm pleased that the implementation does not involve a new page for every long-tail keyword. As part of a copy overhaul, I'll carefully craft in all the variants.
Language differences are a challenge... while I can work in "mobile" and "cellular" into copy, spelling differences between US and British English will look a bit odd. e.g. color/colour.
/W
-
Welcome to the community!
The great thing about long-tail keywords is that you don't need a page for every one, in fact you shouldn't. A well-written page can rank for a number of keywords.
What additional pages would make sense, given what people are looking for and what you have for content?
If the queries being used mainly have to do with simple variations, that is something you could probably add to your main widgets page [green widgets vs. red widgets]. If it has to do with a more basic difference [premium heavy-duty widgets vs bargain household widgets] those could probably be separate pages.
And definitely don't worry about matching ungrammatical search terms--Google can figure that part out and the last thing you would want is ugly/bad page copy!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 pages ranking for same keyword.. Need some advice on what to do.
Here's my question. When I first started my website we started Using keyword anchor building links To my homepage . Over the years Our business has expanded to more than just baby headbands. I now have a baby headband page. When tracking my rankings. I sometimes see Both pages in Google for the same keyword. Other days I do not see both of them. My question is Should I continue building links and keyword anchor text for the home page Or should I switch them and start building keyword-rich anchor text for my baby headband page. I'm just wondering if the Search engine is confused by the two. When searching for the keyword baby headbands. I will sometimes show up for eight and nine. 8 is my home page and 9 is for the baby headband page. I have always shown up for the keyword "baby Headbands" for my home page.
Technical SEO | | PB20070 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
Fluctuation in Ranking for the keywords
We were ranking well for most of the keywords.These keywords were at first page i.e mostly @ 1st and 2nd position in Google.But we have put the following tag ie no index tag for our pages by mistake and after that the ranking fluctuated & fell down in Google search results as our pages were out of index in Google .We have removed the noindex tag after encountering the problem.Now I can see my pages are cached & indexed in Google after submitting to index in Google webmaster tool.Can I regain my ranking for the keywords and within how many days I would regain my previous ranking?
Technical SEO | | vivekrathore0 -
Can you noindex a page, but still index an image on that page?
If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....
Technical SEO | | WebServiceConsulting.com0 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
Removing Duplicate Pages
Hi everyone. I'm sure this falls under novice seo question. But how do i remove duplicate pages from my site. I have not created the pages per say. Their may be a an internal link on a page that links to the page causing the duplication. Do i remove the internal link here is a sample of a duplicate page http://www.ticketplatform.com/about/ticket-industry-news-details/11-03-07/Ticket_Platform_to_help_LilysProject_com_to_raise_money_for_ALYN_Hospital_in_Israel.aspx?ReturnURL=%2fabout%2fticket-industry-news.aspx http://www.ticketplatform.com/about/ticket-industry-news-details/11-03-07/Ticket_Platform_to_help_LilysProject_com_to_raise_money_for_ALYN_Hospital_in_Israel.aspx?ReturnURL=%2fhome.aspx&CntPageID=1 I know the url is way too long. working on it Thanks for your feedbacks.
Technical SEO | | ticketplatform0