Google Hangout/YouTube Videos- How to re-market?
-
I've created multiple high quality Google Hangout videos (now stored as YouTube videos) with a client.
Does it make sense to download these videos and re-post to third party sources like Vimeo, DailyMotion,etc. or is this considered duplicative content and no additional G value will apply?
I know I have some excellent content in these videos and would like to hear from someone with experience on promoting raw video footage, outside of the YouTube format. Have you had success?
Thanks!
-
I should add - I have probably read more Whiteboard Fridays than I have actually watched, just because I find it easier to speed read through it and hone in on the stuff I care about.
Something to consider since not all of your visitors want to watch a video - some people don't have speakers/headphones, don't want to use mobile data, etc.
-
I would just let the page be ridiculously long, but reformat the transcript with subheadings and formatting like bullets to make it more readable.
Whiteboard Friday transcripts are a good example of this. We do the same at pages like http://www.contentharmony.com/videos/seo-brilliant-marketing-and-brand/.
On a related note, Speechpad is a good service for a $1 per minute transcripts. Way faster than DIY if you're going to be doing a ton of these.
-
Hello Kane,
I appreciate the response. Our plan now is to create some new onsite videos using Wistia.
I have a follow up question and hopefully you can help.
I will be writing transcripts for the videos. How do you recommend presenting the content on the page? Meaning we can't provide it on the page itself (the page would be ridiculously long). If we hide the content (only viewable if a user clicks to expand), that doesn't provide much strength in Google. If we include it in the meta data of the video file, I don't think we would gain much benefit.
Let me know how you would approach it and I appreciate your feedback!
Thanks
-
If you had them on a secondary network, like Vimeo or DailyMotion, then there would be value to putting these on YouTube. But since they're already on YouTube, I don't see a lot of additional value coming from the other networks in terms of actual impressions from the client's audience. It might get them a few followed or nofollowed links, but not enough to salivate over.
I would recommend embedding this content onto the client's site in a Video section or as blog posts each time the Hangouts are finished. This makes sure that potential customers on the client's site can easily watch the videos without getting sent to YouTube, because in general, any traffic you send to YouTube has a low chance of staying on the site once you send them away.
When you add the videos to the site, it's also worth considering getting a transcript made in order to increase the unique text content on the page - or at least highlighting 5-10 video takeaways in quotes beneath the video. This will help the video page look more valuable and have a shot at ranking.
Finally, don't title the pages "hangout session 01-21-2015" or anything like that. Title them using keywords that are worth targeting based upon the topic of the video, like "How to XYZ With Jane & John Doe (Video)". This will give them a better shot at ranking for something worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does an accurate and active Google My Business profile impact a company that does all of its work nationally/internationally through remote consulting?
I'm trying to convince a client of the importance of their Google My Business profile and other listings. But because they are less concerned about local since they are a remote based B2B coaching group they don't see it as a priority. Any resources to help me unpack the importance?
Intermediate & Advanced SEO | | seanc10 -
Apps content Google indexation ?
I read some months back that Google was indexing the apps content to display it into its SERP. Does anyone got any update on this recently ? I'll be very interesting to know more on it 🙂
Intermediate & Advanced SEO | | JoomGeek0 -
Which is better /section/ or section/index.php?
I have noticed that Google has started to simply link to /section/ as opposed to /section/index.php and I haven't changed any canonical tags etc. I have looked at my pages moz authority for the two /section/ = 28/100
Intermediate & Advanced SEO | | TimHolmes
/section/index.php = 42/100 How would I go about transferring the authority to /section/ from /section/index.php to hopefully help me in my organic serp positions etc. Any insight would be great 🐵0 -
Is there any SEO advantage to sharing links on twitter using google's url shortener goo.gl/
Hi is there any advantage to using <cite class="vurls">goo.gl/</cite> to shorten a URL for Twitter instead of other ones? I had a thought that <cite class="vurls">goo.gl/</cite> might allow google to track click throughs and hence judge popularity.
Intermediate & Advanced SEO | | S_Curtis0 -
Google disavow tool
I have an algorithmic penalty on one of my websites. I never received a notification of a manual penalty in GWMT and even sent in a reconsideration request 6 months ago ad they told me their were no manual penalties on the website. I have cleaned up my link profile and what I could not clean up I sent in using the Google disavow tool a few days ago. I've heard to just wait if it's algorithmic or should I send in another reconsideration request for disavow links tool?
Intermediate & Advanced SEO | | MarkHIggins0 -
Google Ranking Wrong Page
The company I work for started with a website targeting one city. Soon after I started SEO for them, they expanded to two cities. Optimization was challenging, but we managed to rank highly in both cities for our keywords. A year or so later, the company expanded to two new locations, so now 4 total. At the time, we realized it was going to be tough to rank any one page for four different cities, so our new SEO strategy was to break the website into 5 sections or minisites consisting of 4 city-targeted sites, and our original site which will now be branded as more of a national website. Our URL structures now look something like this:
Intermediate & Advanced SEO | | cpapciak
www.company.com
www.company.com/city-1
www.company.com/city-2
www.company.com/city-3
www.company.com.city-4 Now, in the present time, all is going well except for our original targeted city. The problem is that Google keeps ranking our original site (which is now national) instead of the new city-specific site we created. I realize that this is probably due to all of the past SEO we did optimizing for that city. My thoughts are that Google is confused as to which page to actually rank for this city's keyword terms and I was wondering if canonical tags would be a possible solution here, since the pages are about 95% identical. Anyone have any insight? I'd really appreciate it!0 -
Can adding backlinks to your video on youtube increase rank?
Hello, I know that adding many backlinks directly to your money site can be harmful as Google doesn't like it but I want to know that I have a video on each post of my website and my one friend told me that if you add backlinks to your video which is linked to your site than it may be helpful to increase your rankings. Is it true? Please let me know. Thanks
Intermediate & Advanced SEO | | intmktcom0 -
Google.ca vs Google.com Ranking
I have a site I would like to rank high for particular keywords in the Google.ca searches and don't particularly care about the Google.com searches (it's a Canadian service). I have logged into Google Webmaster Tools and targeted Canada. Currently my site is ranking on the third page for my desired keywords on Google.com, but is on the 20th page for Google.ca. Previously this change happened quite quickly -- within 4 weeks -- but it doesn't seem to be taking here (12 weeks out and counting). My optimization seems to be fine since I'm ranking well on Google.com: not sure why it's not translating to Google.ca. Any help or thoughts would be appreciated.
Intermediate & Advanced SEO | | seorm0