The best click to call tool
-
Hi,
Can you please tell me what is the best cost per call tool to use? Is the google mobile click to call feature effective? A client who runs a local business wants to increase the amount of calls their business receives. -
The client is intrigued by the clal only campaigns. You mentioned that you had success with them. Can you please give me any tips for success?
Cornelius
-
Hello Cornelius,
This should answer your question if it's about PPC: https://support.google.com/adwords/answer/2453991?hl=en
For organic (and PPC) traffic you can try Call Rail in order to track conversions that began online and ended up over the phone:
Here's a post that walks you through most of it: http://www.goinflow.com/website-call-tracking-for-your-clients/
-
It sounds like this is for PPC? Instead of call extensions, you may want to try call only campaigns. We've had huge success with these with local service area businesses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best structured data for my website
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services, should each landing page have structured data for ‘local business’? Any advice would be helpful
Local SEO | | Caffeine_Marketing0 -
Is there a benefit SEO and ranking-wise in putting a free SEO audit tool on your homepage?
Hi everyone, I work for a digital marketing agency in Australia. Our team noticed some businesses similar to ours use a free SEO Audit tool on their homepages. We are considering having one as well but, but want to know how it would benefit us. Will adding this tool on our home page help us rank better in Google? If yes, can you please tell us how? Thank you.
Local SEO | | nhhernandez0 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
Why do SMB owners want more calls as a result of SEO, but don't answer 62% of them?
Working mostly with SMBs for 8 years now, we have gradually developed the notion that small business owners are hard to reach by phone. Our Customer Service agents spend hours unsuccessfully trying to reach business owners. If a potential customer calls the business, they'll have to face the same outcome. This means missed opportunities for both parties. Needless to say, one of the most important KPIs in local SEO is the number of generated phone calls...but no one's there to answer. We wanted to dig deeper into the matter, so we did a small study with 85 businesses. Results show that: 37.8% of calls are answered by a person. 37.8% of calls are answered by an answering machine, where no actual conversation (nor conversion) is possible, so we treat these calls as unanswered. 24.3% of calls are unanswered. We also gathered a list of possible solutions to the problem, but what we really need to know is WHY do business owners neglect such an important part of their business? And what resolutions can you think of?
Local SEO | | 411Locals0 -
Best approach for international multi country SEO
Hi all We're working with a client that is in the travel industry and they already have a relatively new site (setup in September 2014) which is on a .com domain We've completed a digital strategy for them and have identified 12 key markets within Europe, North America, South America and the Asia Pacific region. We have suggested an approach of setting up individual local websites for these countries and for countries in the same region sharing a common language (like USA & Canada) we're thinking to use a subdomain on the existing .com (eg. amaricas.clientdomain.com) Does this sound like a solid approach? thanks
Local SEO | | seobackbone0 -
Rank not improving despite best practises
Hi there, I have a photobooth hire company in and have been working on getting our site onto the top page for keywords relating to our service and location for almost a year now, but am really struggling to see rank improvement despite my best efforts. After a major penguin update back in mid 2014 I noticed that due to some bad practises from a company that we previously hired, our rank began to plummet. So in the aftermath of that, I found myself having to clean up and disavow a lot of spammy and broken links. This was back towards August last year and despite trying to "clean the slate" and continue to build better backlinks (mostly through reputable directories) I'm still getting little to know rank increases. Is there a possibility that the site is still being black listed by Google in some way and thus all my best practises for the last 6 months haven't really helped at all? Thanks
Local SEO | | 16seo0 -
What is the best sites for Press Release
I am looking at all the various press release sites out there. I have a local business relocating and we want to use a press release to get the information out there and hopefully get the move picked up by a local newspaper. Any experience/suggestions on best PR sites?
Local SEO | | bricegump0 -
Best domain to promote a french hotel in english
Hello, I have to promote a french hotel for english target and I have to choose a domain. I only have 2 domains available: Exact Match Domain with .fr extension i.e. hotelsinavignone.fr Partial Match Domain with .com extension i.e. myhotelsinavignone.com Which one has more possibilities to rank better on google.com for the keyword "hotels in avignone" ? Thank you very much, DoMiSol Rossini
Local SEO | | DoMiSoL0