Structured Data verses Data Highlighter Tool
-
Hello, I would like to implement structured data on a site, and I am a newbie in this. (I know, hard to believe considering it's 2015.)
I'm slightly confused on why would I use structured data, if I can just tag the different elements with the data highlighter tool in Google Webmaster Tools. Should I focus on one or the other? The sites I would be working on would be considered a "local business" and have the basics (i.e. phone, address, hours, etc).
-
I agree what Oleg has suggested. You can use http://schema-creator.org/ for creating the code.
Hope this helps!
Umar
-
Other search engines use structured data too and wouldn't know if you use the highlighter tool.
I prefer/recommend using structured data in the HTML code. There are lots of generators that will help you create the code you need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomains or Subdirectory for multisite SEO structure?
Hey Mozzers, I work for a startup releasing several apps all within their own niches: hiking, mountain biking, skiing, running etc.. We've decided to go for the Wordpress Multisite route and I was wondering what the best site structure was. For example: Would hike.myapp.com or myapp.com/hike be more beneficial to our growth plans? My thinking follows that of geotargeting strategies for franchises (uk.travel.com etc) and to go for the subdomain option in order to build each individual 'sites' authority because each sport has niche audiences. Or am I talking nonsense? I've read varying advice and thought I'd ask you guys. Cheers, A
Technical SEO | | AdamRob011 -
What may be the reason a sitemap is not indexed in Webmaster Tools?
Hi,
Technical SEO | | SorinaDascalu
I have a problem with a client's website. I searched many related questions here about the same problem but couldn't figure out a solution. Their website is in 2 languages and they submitted 2 sitemaps to Webmaster Tools. One got 100% indexed. From the second one, from over 800 URLs only 32 are indexed. I checked the following hypothesis why the second sitemap may not get indexed: sitemap is wrongly formatted - False sitemap contains URLs that don't return 200 status - False, there are no URLs that return 404, 301 or 302 status codes sitemap contains URLs that are blocked by robots.txt - False internal duplicate content problems - False issues with meta canonical tags - False For clarification, URLs from the sitemap that is not indexed completely also don't show up in Google index. Can someone tell me what can I also check to fix this issue?0 -
Site was infected with spam webmaster tools still reporting it
I have recently been working with a site that was hacked. It suffered from a pharma injection into Joomla. The site has been cleaned for several months, but WMT is still reporting "pharmacy" as occuring 421 times. The url it gives reports a 500 error. I also removed it in Google. Can this still be hurting the site? How can I clean this up?
Technical SEO | | smcmark0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0 -
Are there any tools to measure backlinks to email addresses?
Does anyone know of a tool that will allow you to track links to an email address hyperlink like mailto:user@domain.com
Technical SEO | | dsonenberg0 -
Are (ultra) flat site structures better for SEO?
Noticed that a high-profile site uses a very flat structure for there content. It essentially places most landing pages right under the root domain folder. So a more conventional site might use this structure: www.widgets.com/landing-page-1/ www.widgets.com/landing-page-1/landing-page-2/ www.widgets.com/landing-page-1/landing-page-2/landing-page-3/ This site in question - a successful one - would deploy the same content like this: www.widgets.com/landing-page-1/ www.widgets.com/landing-page-2/ www.widgets.com/landing-page-3/ So when you're clicking deeper into the nav. options the clicks always roll up to the "top level." Top level pages are given more weight by SEs but conventional directory structures are also beneficial seen as ideal. Why would a site take the plunge and organize content in this way? What was the clincher?
Technical SEO | | DisneyFamily1 -
URL Structure
Hi Guys, I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions. The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories: Shopping category aggregates all products related to feeding List category aggregates all lists related to feeding Question category aggregates all question and answers on feeding So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines: /shopping/feeding /baby_list/feeding /ask/feeding Would love to hear your points of view on this. Thanks! Walid
Technical SEO | | walidalsaqqaf0