Facebook page SEO optimization
-
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
-
Excellent! Thanks Richard!
-
I understand. It comes down to the type of Facebook page you decide to use for your business - this is going to be a double edged sword for how you want the title to look and your local SEO objectives.
If you choose to build a "brand" page in facebook then the tittle tag will automatically appear as you want it ( **Brand Name | Facebook ). **But these brand pages do not carry any local SEO value because it is not tied to a physical location. This is often used by large national companies that don't have physical locations. Also alot of small local businesses have this style of page because they set it up wrong to start with, I've had many clients like this.
If you select a local business page, then it appears as I mention above (Brand Name - Location - Category | Facebook). The presence of your NAP (name, address, & phone #) aligns with your local SEO effort.
So if your goal is Local Search Optimization, you need to stick with the local business page style on Facebook. Switching to a brand page would hurt your rankings. Optimizing for Local Search is not going to always be pretty.
Hope that helps! Good Luck.
-
Thanks Richard. Is for Local Search, but i didn´t undertand the part of Facebook NAP.
When I search "X Company Facebook" in Google, the organic results shows:
Brand Name ** | ** Facebook
I want to know how can I optimize my page so when people search my company + Facebook, they see that type of title without the location and category fields, because right now when I search my company + Facebook, the page title looks like this:
Brand Name- Mexico City, Mexico.......-Facebook
Thanks!
-
Little bit of a strange question. Are you trying to optimize the page for Local Search or just general SEO?
As far as the page title for your Facebook page, you have very little control. Facebook is in control of the page title since it's under their domain. The typical format for Facebook Business Page titles is :
Brand Name - Location - Category | Facebook
As for Local Search, the page title on your Facebook page does not really play a part. Having your Facebook NAP and other info match that of your Google+ and other listings is the primary factor.
For General SEO, having a facebook page that points back to your brand and regular sharing of blog post can help optimize YOUR website.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To SEO Sinhala Teledramas Keyword In Google
How To SEO Sinhala Teledramas Keyword In Google. My Web Sites are both old, and I have Paying More Money To increase SEO My web site, But Google Not Showing My web site and rank, I need A SEO Adviser. Our Website is Videos category; Please Give me a solution to fix my web site. This is Link Sinhala Teledramas
Social Media | | ipl7440 -
Facebook adds a trailing slash to urls?
Hey Guys, we are facing a problem in our www.batuta.com with Facebook shares. Seems like because we choose to set our preferred canonical version urls to end with a trailing slash ( / ), like this one e.g.: www.batuta.com/الوجهات/إسبانيا/ Facebook adds automatically another ( / ) when trying to read the url on first share before its ever indexed in FB. Which makes Facebook think its a bad request! cause then the URL has two // at the end of it. hope this was clear. anyway, so first question: did anybody face this issue before? any solutions? Second, and might be more important: I might be forced to face the option of changing the canonical tags to be a url without a ( / ) if I will have to do this I will enforce a redirect on every url request with an ending trailing slash ( / ) to be redirected to the new canonical version without. will this be enough? how big am I supposed to suffer here? am I facing a long time with double indexed urls? wonder if anybody faced this problem before! Best Regards
Social Media | | Muhammad_Jabali0 -
G+ company page custom url
Hi I thought these could only be strictly brand name and as suggested by Google however i see a clients competitor has added an obvious target keyword to the end of their custom url Does this have any benefit ? Is it advisable to try achieve similar for my client or is it bad practice since contrary to G's guidelines ? If it is ok to do similar how do you edit your custom domain ? All Best Dan
Social Media | | Dan-Lawrence0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Conent Marketing: Link Building Relationships: What to do on facebook
Hello, We've developed a piece of niche content. We're building relationships with sites in our niche for link building. Below is our engagement process. What do we do on facebook (#5) other than 'like' them? Can you give me some exact ideas of what works? 1. Like them on facebook 2. Follow them on Twitter 3. Add them on G+ 4. Read their recent blog posts. 5. Comment in their facebook account about what I liked about their latest blog posts and tweet 6. Post helpful blog post comments
Social Media | | BobGW0 -
Short Facebook page name/vanity URL
Does anyone know how to go about getting a page name on Facebook of less than 5 characters? I saw Moz was able to claim facebook.com/moz (BTW, congrats on the redesign!), and many other brands also have claimed page names under 5 characters. Has anyone else had success claiming a short page name? Do you have to know the right person at Facebook, or are there other requirements? We have around 35K likes on our page, and our site gets a pretty good amount of traffic. My boss doesn't like any of my ideas that are 5+ characters... she really wants the short URL. If anyone has any insights on what I need to do (or who I need to talk to at Facebook), I'd really appreciate it!
Social Media | | john4math0 -
Best SEO Practices
I've been doing SEO for quite some time now but with the recent updates I've been told that I'm doing some things wrong now. I just want to make sure that I'm not missing anything from a SEO standpoint, let me know what your thoughts are. On-Page
Social Media | | nusani
Max of 3 keywords on homepage linking to internal optimized pages
Links to these pages on other pages using your keywords
XML and HTML sitemaps
Using only WWW or no-WWW version of the site, make sure this is also set in .htaccess and google webmaster tools Each optimized internal page should have this:
content is king, write for readability
max 2 keywords per page
keyword in slug or html page name
keyword density of 3-5%
keyword 2 times in title and meta description (preferably at beginning and end)
keyword in bold, italic, and underline
keyword in h1
keyword in h2-6 if possible
keyword in image alt tags
low code to text ratio
valid HTML Off-page
Link directories
article directories
social media links and likes/+1s
web 2.0 links
forum profile and signature links
pdf links (slideshare, google docs, pdfcast, scribd)
social bookmark links
blog comments on related sites
yahoo answers
edu and gove links
authority sites carry much better link juice
build backlinks to your backlinks From what I understand forum profiles and web 2.0 aren't as powerful as they used to be, is all of this correct?0 -
Business CRM for Facebook, Twitter, Linkedin
Hi Guys, Does anyone know / use any good all in one CRM for Facebook, Twitter and Linkedin. This is for business purposes therefore I will need to able to post on facebook as my business page (not personal profile). Thank you.
Social Media | | Socialdude1