Schema.org Best Practices
-
I am employing some schema.org markup for a dental website, and I am wondering what best practice for using markup is.
The NAP is on the footer and on some pages on the sidebar. I was wondering...
-
Should I use schema for the NAP on both the footer and the sidebar or is markup on just one enough? Are there any negative consequences to having the same info marked up twice on the same page?
-
Should I use the itemtype "dentist" or "localbusiness"? Is there an added benefit to either depending how you look at it? My thoughts were that "dentist" is more specific, so that would also imply that it is also a local business...
-
If I use the itemtype "dentist" on the footer and "localbusiness" on the sidebar would that violate best practices or would you get the benefits of both?
Would love to hear all of your thoughts! Thanks!!!
-
-
Hi Derek,
You're totally fine using Schema any place you have your complete NAP. For the rest of your questions, I think you're going to absolutely love this Phil Rozek post, which digs deep into which elements to use:
Hope that hits the spot!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best address to use on Google business listing for youth sports program
Hello, Moz Community! I'm helping a friend with some local marketing for his youth sports program. He trains his kids at a community center and a public park where court times are managed by the city. His address in his Google business listing is currently the community center, but that is shared with multiple businesses including the community center itself. I know he needs an address that is unique to his business, but he lives outside of the city in which his program is located. Our goal is to boost exposure in the city in which his program is located. Since 1) his business address is located outside of the city in which he conducts business and 2) the addresses at which he conducts his business is utilized by multiple businesses including the actual property owner, what options do I we have for an address that Google will recognize as valid and won't cause ranking issues? If there is nothing we can do in the current situation, what are steps we can take to address this issue for his business? Thanks a lot!
Local Listings | | Tony_GP0 -
URL Best Practices (for site with millions of records)
We have a company information database where we also list companies located in a specific building/property. We plan to add more information to these pages basically to create a Property/building database. From an SEO standpoint, what is the best URL structure? Please note we will have information on millions of properties, across the US. Currently this is an example of what we are displaying http://www.buzzfile.com/Lists/Companies-located-at-45-Broadway,-New-York,-NY,-10006/6959468 When we change this, we plan to also migrate to https. For the above page, we are considering changing it to something like the following: 1 - https://www.buzzfile.com/Property/45-Broadway,-New-York,-NY,-10006/6959468 2 https://www.buzzfile.com/Property/6959468 Most users will search for these pages by address. What do you recommend we change our URLs to in order to get maximum SEO lift? Thank you,
Local Listings | | akin671 -
Looking for the best call tracking tool
As an agency for small business, we're currently looking for the best quality/price tool for call tracking. Basically, we just want to track calls from all the directory that we work with, including GMB listing. I know that Call Rail seems to be the obvious choice but in our context, we don't need all the features that Call Rail offers. (also, it needs to be NAP friendly) Thanks for all your comments/suggestions !
Local Listings | | alexrbrg1 -
Inputting Schema for Website When Using a Markup Generator
Hi Guys, I think this may be fairly straightforward but couldn't find an answer online. I wish to input Schema on a website and have generated the JSON-LD markups for a local business. 1. Do I just add this into the header and if so should it be at the start or end? 2. Do I just add to the homepage? 3. If I have multiple markups (Local Business, Website, etc.) do I put them all in one header Thanks! Jack
Local Listings | | Jack11660 -
How do I get Google Knowledge Graph to display my schema snippet added on our official website?
Right now, Google is connecting our company google query to a Knowledge Graph that contains Wikipedia information, and a map to the location of our place but with the name of the company spelled wrong. It also says 'Claim this business'. I would like to override this. We have a G+ page for our company , and as well i have added a Schema to display the information correctly in the Knowledge graph. But these changes have not seemed to help to change the knowledge graph. Any help or ideas would be greatly appreciated! Thanks!
Local Listings | | uthealthsa0 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
Is it best to avoid the meta keywords tag?
We were earlier using the meta keywords tag on our pages and on reading a recommendation on Moz for the same being redundant, we went ahead and removed the same! Can anyone provide inputs on whether the meta keywords tag is really irrelevant or actually detrimental to a page? Thanks
Local Listings | | prsntsnh0 -
Local Listings SEO: Which multi-location retailers are doing a super job with local listings? I'm also interested in finding retailers who are using schema.org microdata format to structure their store-level data.
Do you know of any enterprise level restaurant or retail chains that are doing a great job with their local listings content? Just looking for some links/examples of best practice executions. Also, I'm very interested in finding retailers or other multi-location businesses that are using schema.org microdata format to structure their local store location data.
Local Listings | | SeeMore2