Should we create separate product descriptions for our customers' web sites?
-
Still got my SEO learner plates on, but I'm trying to help a small e-commerce site which makes and sells baby products . They have upwards of 150 independent retailers also selling their products.
Mindful of the fact that many of these retailers are copying the same product descriptions to use on their own web sites, I wondered if there was any value in creating separate sets of product descriptions, one for our web site and one for all their trade customers, in order to minimise the amount of duplicated content devaluing our site. In theory Google ought to know that ours is the original source of the content, but some testing has shown customers ranking higher for the same product descriptions.
We have a separate area on the site for trade, which contains lots of media information they can use, and we could include a set of product descriptions in this area for trade customers to download, keeping a unique set of product descriptions for ourselves. We won't stop duplicate content entirely, I realise - but do you think it's worth the effort of trying to implement? Our web developer thinks it's a total waste of time and not worth bothering with for the miniscule benefit he thinks we'll gain.
Grateful for any pointers.
-
Glad to hear it.
-
Thanks Thomas, that's helped to reinforce our original plans. Whether by "beating the resellers" you mean outselling or outranking them I'm not sure, but it's a "no" in both cases just now. Just got to tell the web site developer that he's outvoted now and to stop procrastinating!
-
Are you beating the reseller sites for those products? If you are the established authority and are beating the resellers then you have little reason to change. If you are not beating the resellers then yes you should create unique product descriptions and images for your main site. You would also do well to get some customer reviews on your site and to use the schema.org mark up for the reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which Is More Important? Building a web page for customer reviews or a careers page?
Hello, I am wondering which would be more important to have on a website a customer review page or a careers page? And as far an SEO advantage which is more important and why?
On-Page Optimization | | Nicks1230 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
404's Wordpress products
Hi Guy's, On a Wordpress website we have a SEO Ultimate plugin running. Every day i get lot's of 404 errors of products that doesn't exist anymore (but are indexed, site: .... ). In the beginning we had lot's of testproduct that are not coming back in the shop. So i was wondering if there is a way to automaticly redirect product when there are out of stock, or not comming back anymore... So my 404's can be fixed. Thanks!
On-Page Optimization | | Happy-SEO1 -
What is the most common problem to be solved when optimizing web sites?
ON page - What is the most common problem to be solved when optimizing web sites?
On-Page Optimization | | JordanBrown0 -
SEO For Replacement Site
I have a client with a website that has gotten a bit outdated. We've already built his new website and optimized it, but I'm trying to figure out the best way to replace the site while doing the least amount of damage to his current Google rankings. He's ranking #1 for some very competitive keywords that are responsible for the bulk of his revenue, so we want to jeopardize that. We've already built a new site and written all new content, although the homepage page title, h1 header and meta descriptions will all remain what they currently are. I'm also trying to keep the keyword density as close to the current site as possible. I am aware of transferring all existing site URLS using 301 redirects. Can anyone provide any tips that I should use when replacing the site? Should I expect a slight rankings drop or am I worrying about nothing?
On-Page Optimization | | atstickel0 -
I'm looking to put a quite length FAQs tab on product pages on an ecommerce site. Am I likely to have duplicate content issues?
On an ecommerce site we have unique content on the product pages (i.e. descriptions), as well as the usual delivery and returns tabs for customer convenience. From this we haven't had any duplicate content issues or warnings, which seems to be the case industry-wide. However, we're looking to add a more lengthy FAQs tab which is still highly relevant to the customer but contains a lot more text than the other tabs. The product descriptions are also relatively small. Do you think this will cause potential duplicate content issues or should it be treated the same as a delivery tab, for instance?
On-Page Optimization | | creativemay0 -
SEO for New Magento Site??!?
Hi All, We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it. I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received. Look forward to hearing Nic
On-Page Optimization | | nicc19760 -
Pages with duplicate meta descriptions.
So I have similar items that is being recognized as duplicated meta description. What should I do? Here is couple of items.
On-Page Optimization | | DiamondJewelryEmpire0