Schema question

[AllClearMarketing]

Hi all,

We have two Trustpilot schemas (Local Business) on our web pages ( One on desktop / one on mobile) but we are finding that it is not updating the number of reviews in the search results.

When using the tool : https://developers.google.com/structured-data/testing-tool/ , the test results are coming back ok.

I have two ideas as to why it may not be working;

1) The duplication of the schema code is causing issues

2) We had to change the html code for all of our 50+ backend pages using a search&replace  WordPress plugin to save a vast amount of time. Maybe this is plugin related?

The fact that the google testing tool gives back positive results adds to the confusion. I test both of the theorised issues to see if it  provides a fixes.

Can anyone shed some further light on this issue? Is there something obvious I am missing?

All responses are greatly appreciated!

Thanks,

Tom

p.s. Example Page:

https://www.allcleartravel.co.uk/asthma-travel-insurance/

[Paddy_Moogan]

Hi Tom,

I'd definitely have a go at the suggestions provided by Verb Interactive and see if that makes any difference. It could be a case of Google not yet approving your domain for rich snippets in search results. Have you ever had rich snippets appear in search results yet? If not, it can take some time and Google need to see the right markup and quality signals in order for this to happen.

Cheers.

Paddy

[VERBInteractive]

Hi Tom,

The first flag to me is the markup for Webpage/mainContentOfPage/WebPageElement/Name is literally all of the text content of the page. I would change that to the name of the page.

You also use the markup for https://schema.org/CreativeWork which is meant for creative works, I would not consider Travel Insurance as creative work. Again, you are cramming all of the pages content into the text, so another flag to me.

And the duplicate Local Business Schema that offers no other information except the name (but actually the website) and the Aggregated review data. Local Business Schema is reserved for business that have a physical location (see: https://schema.org/LocalBusiness) which it appears you are based on your footer, but you do not markup in the Schema. I would suggest marking up the address info in the footer for Local Business.

I hope that points you in the right direction.

WebPage