Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ranking stuck on 2nd page of google. How to bring it in top 10 position??
Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any search experts on the forum. My website is 2.5 months old. Many Thanks
Intermediate & Advanced SEO | | Pank00770 -
Htaccess - Redirecting TAG or Category pages
Hello Fellow Moz's, We have an issue redirecting some /TAG and /Category pages to inner pages. As an example we use: RedirectMatch 301 /category/Sample-Category(.*) https://OurDomain.com.au/New-Page//$1 That works well. The issue is we have other categories and tags that are named similar to /Sample-Category As an example, if we try to redirect /Sample-Category-1 to /New-Page-1 - it will not work, and redirects to /New-Page I assume this is because /Sample-Category is already being redirected, so anything after /Sample-Category like -1 or -2 or -3 etc, will not be recognized. Anyone know of a workaround?
Intermediate & Advanced SEO | | Jes-Extender-Australia0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
I think Google Analytics is mis-reporting organic landing pages.
I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this: /cart.php /quote /checkout.php /finishorder.php /login.php In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google. These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page? How is it possible that these pages would be the top performing landing pages for organic visitors?
Intermediate & Advanced SEO | | FPD_NYC0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Lazy Loading of products on an E-Commerce Website - Options Needed
Hi Moz Fans. We are in the process of re-designing our product pages and we need to improve the page load speed. Our developers have suggested that we load the associated products on the page using Lazy Loading, While I understand this will certainly have a positive impact on the page load speed I am concerned on the SEO impact. We can have upwards of 50 associated products on a page so need a solution. So far I have found the following solution online which uses Lazy Loading and Escaped Fragments - The concern here is from serving an alternate version to search engines. The solution was developed by Google not only for lazy loading, but for indexing AJAX contents in general.
Intermediate & Advanced SEO | | JBGlobalSEO
Here's the official page: Making AJAX Applications Crawlable. The documentation is simple and clear, but in a few words the solution is to use slightly modified URL fragments.
A fragment is the last part of the URL, prefixed by #. Fragments are not propagated to the server, they are used only on the client side to tell the browser to show something, usually to move to a in-page bookmark.
If instead of using # as the prefix, you use #!, this instructs Google to ask the server for a special version of your page using an ugly URL. When the server receives this ugly request, it's your responsibility to send back a static version of the page that renders an HTML snapshot (the not indexed image in our case). It seems complicated but it is not, let's use our gallery as an example. Every gallery thumbnail has to have an hyperlink like: http://www.idea-r.it/...#!blogimage=<image-number></image-number> When the crawler will find this markup will change it to
http://www.idea-r.it/...?_escaped_fragment_=blogimage=<image-number></image-number> Let's take a look at what you have to answer on the server side to provide a valid HTML snapshot.
My implementation uses ASP.NET, but any server technology will be good. var fragment = Request.QueryString[``"_escaped_fragment_"``];``if (!String.IsNullOrEmpty(fragment))``{``var escapedParams = fragment.Split(``new``[] { ``'=' });``if (escapedParams.Length == 2)``{``var imageToDisplay = escapedParams[1];``// Render the page with the gallery showing ``// the requested image (statically!)``...``}``} What's rendered is an HTML snapshot, that is a static version of the gallery already positioned on the requested image (server side).
To make it perfect we have to give the user a chance to bookmark the current gallery image.
90% comes for free, we have only to parse the fragment on the client side and show the requested image if (window.location.hash)``{``// NOTE: remove initial #``var fragmentParams = window.location.hash.substring(1).split(``'='``);``var imageToDisplay = fragmentParams[1]``// Render the page with the gallery showing the requested image (dynamically!)``...``} The other option would be to look at a recommendation engine to show a small selection of related products instead. This would cut the total number of related products down. The concern with this one is we are removing a massive chunk of content from he existing pages, Some is not the most relevant but its content. Any advice and discussion welcome 🙂0 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0