Best format for E-Commerce Pages in Title Text / Link Text & Markup
-
Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through.
Title text ( on Product Page )
<title>Brandname ProductName</title>
OR
<title>ProductName by Brandname</title>on category page
- <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
<a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a>
OR
- <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a <span>
Product Page
<a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]">OR
<a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]">Thoughts?
- <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
-
You can test this in keyword planner by simply searching for "Nike Shoes" and "Shoes by Nike". In this case, the first is searched 368,000 times monthly, the latter is searched 40.
-
Hello, my friend.
My understanding is that it depends on brand/product importance/recognition. Is your brand big and known enough to make a purchase decision difference? Is your product big and known enough to make your brand grow?
Example:
"Nike Shoes" vs "Shoes by Nike" - first seems to make more sense, because as soon as you see first word "Nike" you dont have to finish the sentence - you know that it's shoes and they are good quality.
Now, compare that to this "Nike Shoes" vs "Self-tying shoes by Nike" - here second sentence makes more sense, because the main word is "Self-tying shoes" is the subject of "importance" and the word "Nike" adds extra super-coolness to it.So, going back to standard situation of infamous products and brands - I think it would depend on what exactly you want to push. Usually companies choose to put product name first (gotta be good quality product), and then hope that the quality of product and word-of-mouth would grow the brand.
Hope this make sense and helps.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
What to do with large number of old/outdated pages?
Are we redoing a large portion of our site (not ecommerce). We have a large number of pages (about 2000 indexed pages, out of about 3000) that have been forgetten about until recently, are very outdated, don't drive any traffic (according to Google Analytics) But they are ranking very well for the targeting keyword (#3 organic for most). What should I do with those pages? Could you give any guidance on whether we should or what affect it might have one the rest of the website if we delete those pages or simply 301 redirecting all those pages to the home page?
Intermediate & Advanced SEO | | aphoontrakul0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
E-Commerce Mobile Pagination Dillema
Hi Everybody, I'm managing the SEO for an E-commerce site with different desktop and mobile sites (meaning, not responsive). We're changing the way reviews on mobile product pages will be displayed from 'view all' to pagination (due to server load). Basically the above the fold part of the page will always display the product, and below the fold will have x numbers of reviews on each page. But here is where it gets tricky: 1 - A different number of review pages will exist on mobile vs desktop (due to different no. of reviews per page on each device) - so I'm wondering what's the solution regarding canonicals. Usually every mobile page points to its desktop parallel, but now we'll have non-matching pages. 2 - The users will be able to change the no. of reviews displayed on each page. So the number of paginated pages will change accordingly. I was thinking about a solution where all the reviews will be in the first page's html (and only X of them will be displayed on screen), and all the other paginated pages will be created dynamically (with # and won't be indexed, so basically no pagination in mobile). Does anyone think this can be seen as cloaking or has any other thoughts? Thanks, Sarah
Intermediate & Advanced SEO | | Don340 -
Rel Canonical Link on the Canonical Page
Is there a problem with placing a rel=canonical link on the canonical page - in addition to the duplicate pages? For example, would that create create an endless loop where the canonical page keeps referring to itself? Two examples that are troubling me are: My home site is www.1099pro.com which is exactly the same as www.1099pro.com/index.asp (all updates to the home page are made by updating the index.asp page). I want www.1099pro.com/index.asp to have the rel=canonical link to point to my standard homepage www.1099pro.com but any update that I make on the index page is automatically incorporated into www.1099pro.com as well. I don't have access to my hosting web server and any updates I make have to be done to the specific landing pages/templates. I am also creating a new website that could possible have pages with duplicate content in the future. I would like to already include the rel=canonical link on the standard canonical page even though there is not duplicate content yet. Any help really would be appreciated. I've read a ton of articles on the subject but none really define whether or not it is ok to have the rel=canonical link on both the canonical page and the duplicate pages. The closest explanation was in a MOZ article that it was ok but the answer was fuzzy. -Mike
Intermediate & Advanced SEO | | Stew2220 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0