Does Anchor Text in Links Count When Google Looks at Overall Keywords on the Page?
-
So, on our site, we have a list of related blog posts on a page that focuses on bamboo flooring.
These blogs posts have anchor text like "What's the best bamboo flooring?" "How to install bamboo flooring." "Yada yada bamboo flooring yada."
Because the main keyword for the page is bamboo flooring, would the presence of these words within anchor text on the page be considered as keywords on the bamboo flooring page, affecting that page and possibly stuffing within that page?
-
Awesome. That's a fantastic way to check. Thank you.
-
Here is a quick experiment you can run. Find a page that has the related links on it. Let's say it is...
http://domain.com/bamboo-flooring
Go to google and type in...
site:domain.com/bamboo-flooring "how to install bamboo flooring"
Does Google show the page or not? If they do, then you know Google is counting the anchor text towards the rankings of that page.
-
Anchor text and other link-related text will definitely count toward keywords and overall in content, as it's an item on the page. As to whether or not these would push your page toward being seen as stuffed, depends wholly on three things:
- Is the rest of your content heavy with that keyword?
- Do the pages to which they link have content that isn't absolutely related to the topic suggested in the anchor text?
- Are there a lot of links with anchor text like this?
If the answer to any of these questions is "yes", then you may want to reconsider things a touch. The short answer is, yes, the anchor text for links is counted as part of the content of a page, and therefore will effect all aspects to which content can be hinged.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Secondary related keywords
Hi, Let' say one of the topics I want to talk about is "wine tasting2. I do a search in the keywords tool and I find related keywords such as "wine tasting chicago" and all the words that I find do not apply to me because I do "wine tastings in Bordeaux". How do I deal in a situation like that ? Can I type in the keyword tool "wine tasting bordeaux" even though my topic is wine tasting ? I took "wine tasting" but I could apply that to the word "chateaux" where none of the related keywords apply to me. I run into issues when the topics are "large". The other question I have is still about "wine tasting" if I find secondary related keywords that apply to me such a "wine tasting in bordeaux", "wine tasting cellars" do I still need to add in my content the word "wine tasting" by itself in addition to the 2 related keywords or can I just only put the 2 related keywords ? Thank you,.
Keyword Research | | seoanalytics0 -
Selecting keywords
hello, i am using google adwords search terms to find keywords, first of all is that a good practice? If it is then i have the below question: What is most important to take into consideration when thinking of a better keyword: a) impressions b) Most conversotions c) Both in a combination i want to import that keywords in moz pro to see search visibility is that the right way? Which keywords are the most important and how can i chase them? i have to mention here that my adwords account is from 2010 so the data are very much!! Please be specific in for answer thanks in advance
Keyword Research | | anavasis0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
Keyword Ranking Issue
For one of my campaigns I have running all the keywords are appearing as having a position > 50, when in fact I know these keywords are appearing on the top 5 pages of Google after a manual search. Can anyone have a solution for this? Thanks
Keyword Research | | dancody20 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0