Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What travel keywords to choose? 'flight' or 'airplane ticket'?
-
I did some keyword research in order to do some onsite optimization on a travel industry-related website.
I found 2 kinds of relevant keywords:
- 'flight'-related keywords (e.g.: flight chicago dallas)
- 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas)
Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords.
However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization.
So each one of this solution do you think is the best:
- creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ?
- creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue.
- creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ?
- creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ?
Thank you in advance for your feedback and sharing your experience in the same kind of issue.
-
Hey Dmitrii,
I definitely go with your recommandation. it's the most logical way to do in order to maximise visibility on both targeted keywords. thanks a lot for your return
-
Hey Tom,
Thanks a lot for your feedback and your examples. This sounds definitely the best way to go. Thank you again.
-
Your 1st solution is what I would do, personally.
An example page title (off the top of my head) could be: "Cheap Airplane Tickets on Chicago Dallas Flights" or something like that. You don't necessarily need the exact query string to rank.
I would create a really great landing page (with your target keywords), and then create helpful and interesting blog posts that link to it. For example:
- "What to Expect on Your Flight from Chicago to Dallas"
- "Do Cheap Airplane Tickets for a Chicago-Dallas Flight Still Exist?"
- etc.
I would be careful when creating multiple pages to target specific keywords on each, especially when the keywords and the intention behind them is so similar (people looking for "airplane tickets" are most likely looking for "flights", and vice versa).
-
Hello, my friend.
I say go with with first solution - target both keywords, because they are very much related and you can very much naturally bond them. It's not the best practice if you're trying to target two non-related keywords on the same page, when they shouldn't even be on the same page. In your case it's not an issue whatsoever.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
Keyword Themes - What's in a theme?
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes. What is considered a theme? Is there a recommended number of keywords in a theme? For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"? Cars Cars for sale in new york Ford Explorer for sale
Keyword Research | | Emily_A0 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Keyword ranking by word order
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
Keyword Research | | Cistrust.com0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0