How to make this informational site successful
-
Hello,
We've got a problem with one of our sites. Our main writer is too advanced for the mainstream SERPs. She is a genius at what she does and really writes beyond where the mainstream looks. Way beyond. I can't even ask her to dumb down, it doesn't make sense. I don't think we're going to hit any of the main (mainstream) keywords with this site because of it, which is fine, but what advice do you have to making money off ads with content like that? There doesn't even really exist keywords for her articles. It's hard to explain. The traffic will be small because the audience is large enough if we got the whole thing but small compared with mainstream. I think mainly experts will understand her.
The area of writing is conspiracy, fringe, ancient knowledge, progressive science, healing, consciousness, spirituality.
I guess I'm wondering what you guys would do. It would be great if this site could make a good income. She's been studying the topic nonstop for fifteen years.
Thanks.
-
Option 1 - If you want to reach out to the mainstream - Tier your information out. I have a site that is meant for the general public on a given health issue. If you have the health professionals write the articles, they are way too technical for the general public, but it is information that the public needs (and ultimately wants). We hired a journalist/editor to work with editors on writing things that go on the everyday blog type items and social media. The health professionals give input into the topics etc, but we let the journalist/editor do the writing. The articles are fact checked to make sure that they are accurate, but we try not to edit too much. We then have a second level of content that is more advanced and is really the reference section of the site. When topics get too complex for the blog, we link to the reference articles if they need to read more. It is a classic hub and spoke type setup, but we find it works for blog vs reference type of articles. On the reference articles, we do get a little more technical, some more than others. We do not feel that this is "dumbing it down" per se, but making it more accessible.
Option 2 - If you only care about the experts, play to that niche and see if you can find topics that may have low search volume, convert really well. Give the site more of an exclusive feel to it. You actually may be surprised at how "non-experts" want to find and read that information. If you layered this in with Option 1, you could hit both audiences potentially.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When with Google+ bio area backlinks get devalued if we have everybody link to our site
Hello, As you know, Google+ bios, if they have a link in them are dofollow. I'm doing a link building campaign, and we already linked one of our Google+ pages to our home page and top 2 articles. My question is, to get links, can we have family and friends add links in their bios too for a total of 6 links to the home page (6 people) and some links to our articles? Or will Google devalue them because we are family and friends? How many is too many? Thanks.
Social Media | | BobGW0 -
Do having social sharing icons such as Twitter and Pinterest slow down site speed?
We are debating a redesign of a travel site and wondering whether having social sharing buttons including Pinterest and Facebook above each image would slow down site speed and therefore have a negative impact on our rankings. We are deciding between having the icons above each image or just in the side bar of all pages. Many thanks, Penny
Social Media | | Pday0 -
How to implement products in facebook to generate maximum traffic to site and facebook profile page?
Lets take the example of a hotel reservation site offering 500 hotels. Any suggestions on how to present the 500 hotels within their facebook page so that they generate maximum traffic and interaction? No intention to offer checkout on facebook. E.g. adding image of each hotel in the photo album with link to website and some information about hotel. Any ideas? Any good posts or articles on the topic?
Social Media | | lcourse0 -
Adult dating site. How can I get people to share content on facebook or google plus..
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
Social Media | | SamCUK0 -
Is it ok to have 'Authors' that write content for multiple sites even if in the same industry?
Hi all, I have a client that has 2 websites (different brands) in the same industry. I have encouraged them to become authors when writing content for each respective website and hook up their Google+ profile to the posts. Is this detrimental for SEO if they are writing for both sites? Or is it in fact a positive thing? Looking forward to your thoughts on this!! Thanks, Elias
Social Media | | A_Q0 -
Best social bookmarking sites
What are the best 5 ( or 10 ) social bookmarking sites to promote a new site ? If we were to launch a new site, what bookmarking sites would be beneficial to spread the word about it. Thanks
Social Media | | seoug_20050 -
Does the open site explorer crawler crawl FB?
That is to say, where there are links on public FB pages, such as those on my own company's public profile to my company's website---can the crawler detect these, or is it simply not bothering to crawl FB because so much is private? I don't see any links from FB in the crawl results, and don't believe I ever have, even for very large brands' domains.
Social Media | | jimseo0