Onpage Reviews, SEO & Traffic Uplift
-
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
-
Awesome thanks, I'm on the right track then
-
I think the key point there is not the schema markup per se, but the fact that the reviews can be original content on that and that can help the page rank. That is the angle you want to start with with the Schema being the icing on the top. Improving the thin pages is the key first step. Lots of stuff out there on how Google does not like thin/duplicate content.
-
Great thanks! I'll give these a read
-
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
-
Markup for reviews will not help you rank for SEO directly. That said, if the page already ranks, then Schema markup for reviews that then shows in a rich snippet helps with your CTR on that position (and this helps solidify your position as Google sees the action on your result).
I cant find the reference, but wanted to mention, there was a recent article showing that you actually get a higher CTR in position #2 with some sort of rich snippet vs something in #1 position without a rich snippet. See if you can find it (or maybe someone else here can) for some reason my Google skills are failing me right now and I cannot find it. I must need more coffee. :-).
I cant release the actual data for client privacy reasons, but I can say from my own experience, we had a bunch of our pages on page 1 (usually top 3) for various local searches with review data marked up and the snippets would show for the reviews. There was a change in how the schema validated and we saw a ~6% drop in traffic to those pages when the snippets on the search results went away - this was with no significant ranking changes. We corrected the markup, Google crawled the site like crazy within 24 hours and we had our snippets and traffic back. It was pretty amazing to watch and validated everything I had seen others talk about.
Separately, I just got back from PubCon. Ton of people talking about using markup, most notably Duane Forrester from Bing. He spent half his keynote talking about advances in machine learning and the other half talking about how we all needed to use Schema.org. In other words, computers are getting smarter and smarter, but if you can, please help them out with markup.
Hope this helps you figure things out.
-
Unfortunately, many of these case studies are from agencies trying to sell their service.
Here are some I found that may help:
- https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
- http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
- http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagination & Canonicals
Hi I've been looking at how we paginate our product pages & have a quick question on canonicals. Is this the right way to display.. Or should the canonical point to the main page http://www.key.co.uk/en/key/euro-containers-stacking-containers, so Google doesn't pick up duplicate meta information? Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
Is hidden content bad for SEO?
I am using this plugin to enable Facebook comments on my blog:
Intermediate & Advanced SEO | | soralsokal
https://wordpress.org/plugins/fatpanda-facebook-comments/ This shows the comment in an Facebook iFrame. The plugin author claims it's SEO friendly, because the comments are also integrated in the WordPress database. The are included in the post but hidden. Is that bad for SEO?0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
Recommendations for other good SEO forums?
I learn so much from reading the Moz forum everyday. I would like to expand my learning and start following some other SEO forums as well. What are your recommendations for additional SEO forums?
Intermediate & Advanced SEO | | GregB1230 -
What next with SEO
I've been working on my site for over 2 years and have some very good links and now have a PageRank 4. My site has fallen down from page 1 to page 4 for 'Web Design London' which may be due to not putting much work into link building in the last 6 months. The site is pretty well optimised onsite but there are less that 20 pages of content. With time constraints in place because I have to run the business, would it be better to increase the content, seek out more links or outsource the work. Ideally I would do both but money and time restrict this. If I was to outsource, do you have recommendations and rough prices? Thanks
Intermediate & Advanced SEO | | wpwebdesignlondon0 -
How to increase the traffic ?
Hi Everyone, I am a bit a newbie in SEO and I read different articles and comments regarding the SEO but I am a bit stuck to get traffic through www.organicur.com. It's a really new website build through Prestashop (1-2 month). I used the tool keyword analysis to look after keywords not to competitive. I used the on-page optimization of Seomoz until to have A for every pages and I have started to build backlinks. But the traffic doesn't improve at all. Does that mean my keywords are not relevant enough ? Do I need to wait and carry on the links building. Do I need to go through PPC ? Thanks a lot for your reply, K
Intermediate & Advanced SEO | | NeSEO0 -
Reviews and multimedia in subfolders
Hello, I had all the content of my product reviews in the product url ie /computer-brand-y-intel-i5/ and there I wrote my reviews and users did the same thing, attached images, etc Now, I have been proposed to do it this way. /computer-brand-y-intel-i5/ (here, the main specifications) /computer-brand-y-intel-i5/review/ /computer-brand-y-intel-i5/user-reviews/ /computer-brand-y-intel-i5/multimedia/ Many other websites have the same specifications so with my reviews etc I enriched the main url. What do you think is the best option to go? Thanks a lot and regards
Intermediate & Advanced SEO | | antorome0