Onpage Reviews, SEO & Traffic Uplift
-
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
-
Awesome thanks, I'm on the right track then
-
I think the key point there is not the schema markup per se, but the fact that the reviews can be original content on that and that can help the page rank. That is the angle you want to start with with the Schema being the icing on the top. Improving the thin pages is the key first step. Lots of stuff out there on how Google does not like thin/duplicate content.
-
Great thanks! I'll give these a read
-
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
-
Markup for reviews will not help you rank for SEO directly. That said, if the page already ranks, then Schema markup for reviews that then shows in a rich snippet helps with your CTR on that position (and this helps solidify your position as Google sees the action on your result).
I cant find the reference, but wanted to mention, there was a recent article showing that you actually get a higher CTR in position #2 with some sort of rich snippet vs something in #1 position without a rich snippet. See if you can find it (or maybe someone else here can) for some reason my Google skills are failing me right now and I cannot find it. I must need more coffee. :-).
I cant release the actual data for client privacy reasons, but I can say from my own experience, we had a bunch of our pages on page 1 (usually top 3) for various local searches with review data marked up and the snippets would show for the reviews. There was a change in how the schema validated and we saw a ~6% drop in traffic to those pages when the snippets on the search results went away - this was with no significant ranking changes. We corrected the markup, Google crawled the site like crazy within 24 hours and we had our snippets and traffic back. It was pretty amazing to watch and validated everything I had seen others talk about.
Separately, I just got back from PubCon. Ton of people talking about using markup, most notably Duane Forrester from Bing. He spent half his keynote talking about advances in machine learning and the other half talking about how we all needed to use Schema.org. In other words, computers are getting smarter and smarter, but if you can, please help them out with markup.
Hope this helps you figure things out.
-
Unfortunately, many of these case studies are from agencies trying to sell their service.
Here are some I found that may help:
- https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
- http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
- http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting traffic to https
Hey! i was wondering, should i force all traffic to https address? i know that overall a better secured website will rank better since it earns more trust from users which means less bounce rate and the list of benefits is endless..
Intermediate & Advanced SEO | | SharonEKG
but should i FORCE ALL traffic to a https? or maybe only force a http to https? or not at all?2 -
Best SEO Strategy
Hi fellow Mozers: I have a question about strategy. I have a client who is a major real estate developer in our region. They build and sell condominiums and also built and manage several major rental apartments. All rental properties have their own websites and there is also a corporate website, which has been around for many years and has decent domain authority (+/- 40). The original intent of the corporate website was to communicate central brand positioning points, attract investors and offer individual profiles of all major properties. My client is interested in developing an organic search strategy which will reach consumers looking to rent apartments. Typical search strings would include the family whose core string would be 'apartments in Baltimore.' (Currently, the client runs PPC for each one of their properties. This is expensive and highly competitive.) In doing research, we've found that there are two local competitors who are able to break on to Page 1 and appear beside the National 'apartment search guides' who dominate the Page 1 SERPS (like apartments.com). The two local competitors have websites of either the same or lower authority than our client's; one has a better link profile, the other is comparable. Here's our problem: our local competitors only build and manage apartments. So, then, the home pages and all the content of their sites ONLY talk about apartment rental related information. Our client's apartment business is actually larger in scope than either local competitor but is only one of their major real estate verticals. So my question is this: if we want to build out a bunch of content which will rank competitively with our local competition, are we better off creating a new area of the corporate site, creating targeted content and resources appropriate for apartment seekers OR would we be better off creating an entirely new site, just devoted to the same? I'm wondering if a new section will ever rank well against competitors whose root domains actually feature content which is only rental related? Likewise, I'm wondering whether we'd be giving up too much, in terms of authority, by creating an entirely new site? I've also only found examples in the industry where an entirely new site was created, so it makes me question the strategy of building out a rental-specific section of a site which also contains information about their condo business. For instance, the Related Companies are a huge builder in the East; they have a corporate site and a site called https//relatedrentals.com . Any feedback would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
PR & DA
What are the best ways to increase a website's page rank and domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. My concern is that Avvo's internal link structure is causing SEO issues. For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Does it matter? Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
Hosting Providers and SEO
I have been wondering for a while which web host provider is the best for SEO purposes? Things to consider. Shared Hosting vs Dedicated Server Location of the Host Provider Site Up Time One question that I have been thinking about is what impact would changing a host provider have on a websites serps ranking? Is there a possible negative impact and if so how can it be avoided? Name the top 3 Web Hosts for SEO.
Intermediate & Advanced SEO | | bronxpad0 -
Region specific SEO
I am doing SEO for a client in Canada. A few of his keywords are: palliative care
Intermediate & Advanced SEO | | KS__
home health care
home care
respite care
senior care He wants to attract vistors only from Calgary specifically, not Canada wide. What should I do to optimize his website only for Calgary region? Should I add the word 'Calgary' to all his keywords?0 -
List of Best SEO forums
Could I please get some input on a list of the best SEO forums out there besides SEOmoz? (Both mainstream and non mainstream)
Intermediate & Advanced SEO | | Luia0 -
A very basic seo question
Sorry, been a long day and wanted a second opinion on this please.... I am developing an affiliate store which will have dozens of products in each category. We will not be indexing the product pages themselves as they are all duplicate content. The plan is to have just the first page of the category results indexed as this will have unique content about the products in that section. The later pagnated pages (ie pages 2,3,4,5 etc) will have 12 products on each but no unique content. Would the best advice be to add a canonical tag to all pages in the 'chairs' category pointing to the page with the first 12 results and the descriptions? This would ensure that the visitors are able to browse many pages of product but google won't index products 13 and onwards. Am I right in my thinkings? A supplemental question. What is the best way to block google from indexing/crawling 90,000 product listings which are pulled direct from the merchant so are not unique in the least. I have previous played with banning google from the product folder but it reports health issues in webmaster tools. Would the best route be a no index tag on all the product pages and to no follow all the products in the category listings? Many thanks Carl
Intermediate & Advanced SEO | | Grumpy_Carl0