Do I use H1 tag for logo or page content?
-
Should the h1 tag be used for the main page content or the logo?
I understand the original method was too H1 the logo with the main search term, does this still hold true or should it be content focused?
-
No your brand name will always be your brand name. If they search for that your brand name should come up no 1. So do not waste a H1/SEO opportunity unless the boss demands it. The searcher is looking for you, you should rank no 1 for your brand name so in that instance the H1 brand name has no impact.
The exceptions could be where the brand name is or includes the keyword target etc. So may need to think a little more laterally. So if the company is called "Health Insurance Inc" & and is chasing the word Health Insurance. In that instance making your H1 your brand name... or part thereof is a good idea!.
The H1 should be helpful to both google and the customer - so frame your H1 in that light for each page.
Hope that assists.
,
-
Thanks interesting, makes good sense.
So to clarify an exception might be if you were promoting brand name? -
No the H1 is important for google. It helps match a searchers intent with the page. ie if looking for beds ... then ideally the H1 has the word bed in it. Additionally it assists in comforting the customer they are on a relevant site if the H1 in some manner matches the keyword (searchers intent) that was typed in.
The H1 assists in telling google what you page is about especially if the content on the page is not clear. There impact has been reduced but I believe still significant and simple enough to implement and do properly. Each page should answer a customer query so consider them as content title tags that help tell google understand what the page is about.
Each page should have a unique H1 tag and only one that describes that pages content and contains the target keyword for that page.
Hope that assists. To clearly answer your query. The H1 should not be your logo.. though there maybe rare page exceptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
"noindex, follow" or "robots.txt" for thin content pages
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
Intermediate & Advanced SEO | | khi50 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
Wordpress Tag Pages - NoIndex?
Hi there. I am using Yoast Wordpress Plugin. I just wonder if any test have been done around the effects of Index vs Noindex for Tag Pages? ( like when tagging a word relevant to an article ) Thanks 🙂 Martin
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Using standard title and description tags with rich snippets are there potential conflicts
Recently I've employing rich snippets using the guides from schema.org I find them a great way to let the search engines understand the content of my web pages, also author and publisher tags are all thrown into the migreat great love it. My question however is what to do with the existing title and description tags? Should they be left in? Do they cause conflicts with the search engines? Should I just ignore this gut feeling and leave them in. Any insights into the use of schema and a standard tags appreciated. Best David
Intermediate & Advanced SEO | | David-E-Carey0 -
Using IP to deliver different sidebar content on homepage
We have a site with a generic top level domain and we'd like to use a small portion of the homepage to cater content based on the IP of a visiting user. The content is for product dealerships around different regions/states of the US, not internationally. The idea being that someone from Seattle would see dealerships for this product near their location in Seattle. The section on the homepage is relatively small and would churn out 5 links and images according to location. The rest of the homepage would be the same for everyone, which includes links to news and reviews and fuller content. We have landing pages for regional/state content deeper in the site that don't use an IP to deliver content and also have unique URLs for the different regions/states. An example being a "Washington State Dealerships" landing page with links to all the dealerships there. We're wondering what kind of SEO impact there would be to having a section of the homepage delivering different content based on IP, and if there's anything we should do about it (or if we should be doing it all!). Thank you.
Intermediate & Advanced SEO | | seoninjaz0 -
Ok to use rich snippets for same product on multiple pages?
I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions? Thanks, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
How can we optimize content specific to particular tabs, but is loaded on one page?
Hi, Our website generates stock reports. Within those reports, we organize information into particular tabs. The entire report is loaded on one page and javascript is used to hide and show the different tabs. This makes it difficult for us to optimize the information on each particular tab. We're thinking about creating separate pages for each tab, but we're worried about affecting the user experience. We'd like to create separate pages for each tab, put links to them at the bottom of the reports, and still have the reports operate as they do today. Can we do this without getting in trouble with Google for having duplicate content? If not, is there another solution to this problem that we're not seeing? Here's a sample report: http://www.vuru.co/analysis/aapl In advance, thanks for your help!
Intermediate & Advanced SEO | | yosephwest0