Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are Amazon meta tags efficient?
-
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this:
|
Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden
Is this a well developed description tag?
|
| -
Don't forget that the description has no effect on the SEO. Tis is just for those reading the search results. I would suspect that with a site the size of amazon, descriptions will be made up from algorithms, or a description pulled from a database. Might even be something stock that the manufacturer supplies them with. Regards, Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Tags vs. Categories? What should I use?
I'm starting with a blog (self-hosted wordpress) and I'm thinking of the following content structure so that the readers are easily able to locate relevant content: Background: It's a blog which gives people relevant info about government jobs. To start with we will just be publishing information about these jobs but over a period of time also intend to post content that helps readers prepare for these jobs. In other words, right now it's just about detailed job notifications but in the coming months, we shall also post about preparation-related information. Typically, each of the job notifications can be bifurcated like: Jobs basis industry Banking Railways Clinical, etc. Jobs basis company ABC co. DEF co. XYZ co. etc. Jobs basis State / City City 1 City 2, etc. Jobs basis educational qualification Graduation Post-Graduation, etc. Now, I'm seriously confused how should I structure this data from the perspective of Categories & Tags such that it's reader as well as SEO-friendly. Do note that each of the government jobs post ideally falls in a couple of above mentioned categories. Thanks..
On-Page Optimization | | Shalin.TJ0 -
Adding Tags in the blog is good or bad?
Hi Friends, In my blog I used to write unique content in between 300 to 450 words and add the related tags up to 15. When I research about adding tags in the blog I come across this video from “Matt Cutts” says Is it worth spending time on creating tags and categories? http://www.youtube.com/watch?v=A96yDPqa2rs Key Points from Matt Cutts Video are given below: No Need Tags - In general, Google figure out what your post is about, so don't worry too much about it. So my question is do I need to remove all tags from my blog or can I reduce the tag count to 5 alone? Currently I am using 15 tags to each post, is there any dis-advantage by adding tags like this? Let me know your suggestions? Thanks
On-Page Optimization | | zco_seo0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Changing Link Title Tags & Backlinks
On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.
On-Page Optimization | | BeautyStop0