Structured Data on mobile and desktop version of a page
-
Hey there,
certain pages of our website have mobile versions like m.mysite.com/content-xyz. On the desktop pages (i.e. mysite.com/content-xyz) we have "rich snippets for ratings" marked up and displayed in SERPs. However the ratings also appear in mobile search results when SERPS reference the mobile version of the page (m.mysite.com/content-xyz) which doesn't have any ratings or markup?I am trying to figure out how Google treats mobile versions of a page in relation to the desktop version in relation to structured data (breadcrumbs etc.)? Would you always mark up both versions to be the same?
Any ideas and thoughts on this are greatly appreciated.
Cheers,
Jochen
rich Snippets for Ratings
-
Hi Jochen,
SUPER interesting find, thanks for pointing this out, Jochen.
To me, this looks like Google understands that these two pages are the same page, except for different devices, and is using information on the desktop page to make their search results more robust for mobile.
You can see the connection by looking for Google's cache of your mobile page. The best way to do this is to search in Google for "cache:[URL]". If you search for "cache:http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php", Google will send you to the desktop version of the page.
Here's my theory: Google has one index for both desktop and smartphone users, so it combines data and gives the user the best result possible. Google's doing more and more to try to improve its search results even without SEO intervention, so I'm not too surprised about this, but can't seem to find this in any SEO articles out there.
In answer to your question: I recommend that you continue to keep you mobile and desktop sites similar enough that Google is pulling from both. In the past, some SEOs would build sites differently for mobile users, but I've never seen any UX studies that shows that that's a better approach. Given that Google strongly recommends that you use responsive web design, it's certainly not Google's recommended approach.
I hope this helps? I'm not sure if this was a post because you were worried about something - this seems like good news to me!
Kristina
-
Thanks again!
If I am doing "mobile friendly test" for the page Google doesn't seem to have any problems accessing the mobile version. If also crawled the page with googles mobile crawler in screamingfrog and again there were not issues.
So I don't think the rather unusual behavior of not beeing able to access the mobile site with a desktop browser has an impact on my question regarding the desktop "rich snippets for ratings" showing up in mobile search results.
-
Is this how you intended the site to work/ (ie as described above)
For example if you go to any of these 3 sites:
http://www.ticketmaster.com.au/
www.ticketek.com.au
www.bankwest.com.auThen after that load their mobile site without deleting any cookies or changing any user agents, all the mobile sites load up straight away:
m.ticketmaster.com.au
m.ticketek.com.au and
m.bankwest.com.auHave a look through this Google Artilcle which might help:
https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes?hl=en-US&utm_source=MFT&utm_campaign=MFT&utm_medium=incoming-link#blocked-resources -
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
-
http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php - Mobile Page... are you 100% sure that is set up correctly? I've tried to load the mobile version in my browser and keeps redirecting me to full site. Even using the mobile emulator on Chrome I cant log up the mobile site keeps redirrecting to full site.
All other websites that I know that have a m. subdomain for mobile site load up with no issues at all in computer Browser.
Is the mobile site made using one of the Mobile Apps or something similar?
I would suggest try use Google Webmaster tools and use the 'Fetch & Render' option so you can see how Google is rendering the mobile page
-
Hi Sandi,
not at all:
Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Mobile Page: http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Serps on google.chCheers,
JochenHi Sand,not at all: Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpMobile Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpSerps on google.chCheers
-
Hi Jochen
DO you mind sharing the URLs in question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
Duplicated Content on Wordpress Mobile&Desktop versions- Is it bad for SEO?
Hello, I use a Wordpress theme for displaying mobile and desktop versions separately. The problem is that if you use tools like screaming frog or if you look at the code (view source), you can detect duplicated content. But if you're browsing on your mobile you will see only the content I have created for the mobile version and the same if you're looking at the desktop version, you will only see the desktop content.
On-Page Optimization | | AlphaRoadside
Is this creating an SEO problem? If it is, please let me know why and if it has a solution. Thanks in advance.0 -
Url structure
Hi Guys, Wondering what is better for url structure say for example a key word "slow cooker" example.com/slowcooker or example.com/slow-cooker ? Thank you 🙂
On-Page Optimization | | GetApp0 -
Page Titles For Local - Help on URL Structure
Trying to figure out the best way to construct localized urls for the dental website. For example, If I have the URL:
On-Page Optimization | | Czubmeister
http://www.kooskidental.com/services/cosmetic-dentistry/
and If I want to make it local to the city I would use: http://www.kooskidental.com/services/richardson-tx-cosmetic-dentistry/ But what happens is that I have other options off the menu like: http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/teeth-whitening/ But if I am trying to rank for richardson tx teeth whitening, I would have to do http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/richardson-tx-teeth-whitening/ But that's pretty long and ugly and I don't think I need richardson-tx in their twice. If I am trying to rank for richardson tx cosmetic dentistry and richardson tx teeth whitening, what would be the best structure for the url's?0 -
Why would I have a http status of no data?
2 pages on my website have disappeared and have a status http of no data what did i do wrong and how can i put it right? jo
On-Page Optimization | | linksjo0 -
Jquery in top of page vs text on bottom page
Is it the best way to use jquery sliders on the top of your page to still get all your text above the fold and score in search engines? for example: http://www.wolf-howl.com/wp-conte... is much better to score high ranks in search engines than http://www.wolf-howl.com/wp-conte... ?? Thanks!
On-Page Optimization | | HMK-NL0 -
Which is better to use: apostrophe version or non-apostrophe version?
When targeting a keyword phrase that contains an apostrophe (in the correct spelling), is it better to use the non-apostrophe version if it has higher search volume.
On-Page Optimization | | ProjectLabs0 -
Too many on page links
I'm having trouble interpreting this data. It says several of my blog pages have too many on page links, some as high as 140 and there is no example of a blog post that they are referring to. What am I missing? I never post more than a handful (5-7) in our 600-1000wd blogs. When I drill down, it doesn't give me very much information except "Found over 41 years ago" off to the right. When I click on the "too many on page links" URL, it provides a long list of website pages that are renamed with the blog name. huh? A lot of this stuff isn't very intuitive, SEOMoz.
On-Page Optimization | | amandahx20