What do you do for U-NAP distribution for two business within the same building?
-
I have a hotel that has a restaurant within its building. Both the hotel and restaurant are owned and managed by the same group. There was a proposal to create a U-NAP distribution for the restaurant itself. Should there be any concerns regarding a U-NAP issue with the hotel given that they share the same physical address and the same URL? The Restaurant has it own landing page within the domain. It does not have building specific identifier like a suite number. Please advise if a U-NAP distribution for the restaurant will cause a material impact on the Hotel's U-NAP purity.
-
Hi John!
Ahh! I always think of this as NAP+W (name, address, phone + website) so I wanted to be sure U-NAP wasn't some type of product or service I'd never heard of before. U-NAP ... I like it.
Okay, so you should be able to get good guidance on this from Google's guidelines, which state:
- Containment information indicating that your business is located inside another business (whether or not the businesses are part of the same organization).
- Not acceptable: "Chase ATM (in Duane Reade)", "Apple Store at Stanford Shopping Center", "Benefit Brow Bar - Bloomingdales", "Sam’s Club Tire & Battery (part of Sam’s Club)", "Geek Squad (inside Best Buy)"
- Acceptable: "Chase ATM", "Apple Store", "Benefit Brow Bar", "Sam’s Club Tire & Battery", "Geek Squad"
So, it's perfectly fine to have both the hotel and restaurant listed. Just be sure you are following the naming convention and that you have a unique phone number for the restaurant and either a unique page on the hotel site for it, or a unique website for it.
Does this help?
- Containment information indicating that your business is located inside another business (whether or not the businesses are part of the same organization).
-
Greetings Miriam,
I hope you are doing well. U-NAP stands for URL, Name, and Phone number. In the past NAP was the standard acronym used for local search optimization. In my vertical we often use the term U-NAP to include the URL.
-
Hi John! Did loganr answer your question? If so, please mark one of his responses with "Good Answer." Otherwise, mind defining U-NAP (versus NAP) for Miriam so she can help?
-
Hi John!I'd like to weigh in on your question, but I'm not familiar with the term U-NAP. I may have missed something. Please, define and I'll gladly pop back by.
-
This is a common address format when multiple businesses are located in one building - think big office buildings, apartments, etc. It doesn't necessarily have to be in the 123-A/B format either, you could also do a Unit #. The point is to create something unique about each address so Google doesn't get confused when they find 2 businesses with the same address. I don't have a real-world example that I'm able to share - sorry!
-
Greetings Loganr,
Thanks for your willingness to share the information. I do have a few follow up questions. Where did the recommendation to use an "A" and "B" naming convention come from and how do you know that as stated
"you're able to provide Google with enough different information for them to identify."?
Would you be willing to share a world life example?
The U-NAP for the hotel as already been completed. If we were to introduce the restaurant would suggest the same address with a modifier such as "B"? The restaurant is located in the lobby of the hotel.
Again thank you for your help.
-
Hi John,
For simplicity sake, I'll guide you over to a very similar conversation I had yesterday. https://moz.com/community/q/consistant-citations-for-local-seo
Hope that thread helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Gallery page with text below, Or split into two pages
So i'm a professional photographer, so my gallery is pretty important, probably more imprtant than the copy supporting it. Right now I have a gallery with supplementary info pushed below. I'm wondering if it would be better to remove the text from the bottom and put it to the top of it's own page, and leave the gallery page as just images, or keep it mixed with both. You can see my site directly HERE if you would like to see what i'm talking about exactly- the lightbox is broken, its a work in progress.
Image & Video Optimization | | JPRichardson0 -
YouTube Filtering Business Videos as Inappropriate Making them Unavailable When Safety Mode Enabled
My client is a public banking software company and recently many of their videos are unavailable to those browsers with "Safety Mode" turned on. What elements within these innocuous videos could be triggering the safety filter? Is there anything we can do about it? I've already reviewed titles/descriptions and reviewed the transcripts for words like 'sex" but I can't find anything that could be inappropriate. Is there any way around this? Is there a process for having this status changed? Thank you
Image & Video Optimization | | RosemaryB0 -
Can I use PO boxes as an actual business Address?
Hi mozzers, A potential future client(electrician) covers 40+ locations in one region(local SEO) but only has 1 address. He wants to rank for at least 5 to 7 main locations which he has PO boxes for. Can I use these as addresses on his website or will it be seen as violating the google guideline? If it is no good what should I do? Thanks
Image & Video Optimization | | Ideas-Money-Art0 -
City/Town content pages for a local business
Earlier this month I asked a private question on the use of schema for service area pages on a home improvement contractors website. The question led to Miriam Ellis giving me some great ideas about creating content for pages specific to the clients service area. The goal here would be to rank for [roofing contractor + city] using a URL similar to: mycompany.com/service-areas/city-state A great idea Miriam gave me for creating content for these pages: Showcasing a previous project in that city/town with a well-written project description, photos, videos and client testimonials. Her advice is excellent and I wanted to share it with you. I also wanted to open up the discussion and see what others have had success with. If the company is relatively new, and doesn’t have the work history to create pages such as this, what would you do?
Image & Video Optimization | | WilliamCarr0 -
Google+ Local/Places isn't displaying my suite #. Should I leave it out of NAP on other directories, too?
HI All, For some reason Google is not displaying the suite # for a client of mine in Google+ / Places. I've entered the suite # in the back-end of Google+ / Places and it shows there when I log in, but the public version of the listing omits it. So the question is, should the NAP in other directories omit it as well? Google knows it exists, but is choosing not to publish it... Thanks! Zack
Image & Video Optimization | | HammerandHand0 -
Which domain to use for SE business listings?
For a first time, new website. I have a Barber shop in Hartford named "Dixie Cutters" with two domains, dixiecutters.com and barberhartford.com. Obviously the latter domain has two main keywords, barber and location...Hartford. So it would be better to use that and use a 301 redirect for dixiecutters.com to redirect to barberhartford.com. Many online directories including SE listings on Google Places, BIng and Yahoo have already been set up withe domain "dixiecutters.com" and the email address info@dixiecutters.com. If I choose to make barberhartford.com the primary domain with dixiecutters.com 301 redirecting to it....does this mean that I should then change the directory listings and more specifically, the SE business listings so that they have the primary domain listed (barbarhartford.com) with an email address like...info@barberhartford.com? Or can I leave all of this alone and keep as stated above without any SEO local consequences. I know consistency is a big issue with NAP. I also know it's recommended to use an email address with your domain name in the SE business listings. If a 301 is in place, can I use dixiecutters.com in my listings?
Image & Video Optimization | | MozMan20 -
Multiple Businesses in One Location + In One Google Places Account Under Review
HI, My Problem: Multiple businesses in one location, under one Google Places account, one being reviewed. My Question: see very bottom of this post Background: I am trying to help a client get both of his businesses ranking in Google Places. The problem is the office building has multiple doctors/practices in the same building and gave no business suite numbers to doctors that rent office space. Here is the list of the other businesses in the office: http://www.fullcirclefamilycare.com/health_care.htm. The problem escalates because the doctor I am trying to help has a chiropractic business & a spinal decompression business, both legal entities, both different registered company names, different phone numbers, and websites, but both located in this office building. He rents two offices (they should be suites) in the building. The problem escalates even more because the doctor has registered both locations (see below) in his Google Places account: Westchester Spinal Decompression Center
Image & Video Optimization | | WebBizIdeas
1241 Mamaroneck Avenue, White Plains, NY 10605 (914) 421-1502 Joint Effort Chiropractic
1241 Mamaroneck Ave., White Plains, NY 10605 (914) 368-7668
jointeffortchiro.com The first (spinal decompression) was registered a long time ago and ranks #1 for "spinal decompression white plains NY." The second he just confirmed the Google Post card a few weeks ago and has been under review since. More research so you can help me better: The "The Shop for Holistic Health / The Shop at Full Circle", a businesses location in the same office building has verified their account and ranks #1 for "women's health care white plains NY" and "midwife white plains NY." Another business,in the same office building "Keras-Donaghy Melissa S", has not claimed their listing and ranks #1 for "Women’s Health physical Therapist white plains NY" Another business, "Kuhl Josephine MD," has not claimed their listing ranks in the top 10 for "Adolescent Psychiatrist white plains NY." My Question: What do I do, wait it out and see if Google will remove the "under review" under his current Google Places account or do I add a suite number now and see if Google will send another post card? Or do I create a new account, add the business, add a suite number this time, and see if they will confirm it. I don't want to do this because the doctor already has 12 reviews on this Google Places account. If I do do this, what do I do with the Google Places account under review?0 -
Local Search - New Business - 4 different Erroneous, Unverified Google Places Pages
My client is a new business <1 year old. Google has 4 unverified places pages for this business - all have slight errors in the business name and address. Which one should I claim? Will Google let me change the business name once I verify ownership? How will I get rid of the other listings once I claim and correct one of them? In light of these data errors and/or as a general rule do you recommend the paid submission services for UBL and Localeze (http://getlisted.org/resources/why-listing-services.aspx)? Thanks for the help! Jeff
Image & Video Optimization | | jeffgibson0