undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Content Development
  4. Content Writing - it should be for the main corporate site, blog or for social media?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Content Writing - it should be for the main corporate site, blog or for social media?

Content Development
4
5
1.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Sequelmed
    Sequelmed last edited by Jan 28, 2016, 11:03 AM

    Hi There,

    I have my main site : example.com

    and

    a related blog https://blog.example.com/

    My management does not believe frequent content posting on the example.com

    My Queries

    1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has?

    2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.

    3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?

    Hope somebody will enligten me caught in catch 22.

    Regards

    Tanveer

    1 Reply Last reply Reply Quote 1
    • Nayotanguyen
      Nayotanguyen last edited by Apr 15, 2016, 6:46 AM Apr 15, 2016, 6:46 AM

      I will share about my case and how my business do.

      1. We have two site that is http://litextension.com/ and http://blog.litextension.com/

      In each site, we set up many paths to other site. We create site blog after main site a long time. However, we focus on content on site blog, almost indexes of http://blog.litextension.com/ are higher than http://litextension.com/ . Then, we add a lot of dofollow link on site blog, which leads to the main site. They are support together.

      2. We creates many satellite sites to drive traffic to main site and blog site. Of course, we use social media site maximum.

      1 Reply Last reply Reply Quote -1
      • topic:timeago_earlier,2 months
      • Sequelmed
        Sequelmed last edited by Feb 1, 2016, 10:29 AM Feb 1, 2016, 10:29 AM

        Hi Patrick and Kane thanks for your insights, got some lead to work forward. Thanks again

        1 Reply Last reply Reply Quote 1
        • KaneJamison
          KaneJamison last edited by Feb 1, 2016, 10:28 AM Jan 28, 2016, 10:22 PM

          Posting new content to blog.corporate.com is still better than publishing nothing at all. For SEO it won't help www.corporate.com as much as www.corporate.com/blog/ would help, but SEO is not the #1 goal of every content program.

          You can still get tons of value from driving qualified traffic to blog.corporate.com using tactics like Facebook Ads and other paid social media, and that blog can still rank in search results and eventually drive prospects back to www.corporate.com. As Patrick mentioned, creating links in blog posts that point back to key pages on www.corporate.com will help on the SEO consideration.

          So to answer your questions:

          1 - Will it help boost ranking of example.com if we share frequent content on our blog https://blog.example.com/? How much impact it has?

          Yes, but good internal linking will be help. It has less impact than if you were to get that content onto www.example.com/blog/.

          2- Everybody says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.

          Subdomain is next best option if a subfolder on the main site is not an option. So, post content on blog.corporate.com - and then share that link on social media.

          3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?

          In most 'boring' industries there are still decent ways to get users on to the website reading your content, you just have to be more creative. Here's a few posts with ideas and examples:

          • https://moz.com/blog/how-to-create-content-for-boring-industries
          • https://moz.com/webinars/content-marketing-in-boring-industries
          • https://moz.com/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
          1 Reply Last reply Reply Quote 2
          • PatrickDelehanty
            PatrickDelehanty last edited by Jan 28, 2016, 2:47 PM Jan 28, 2016, 2:47 PM

            Hi there

            To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...

            • Do some research

            • What information is missing in your industry?

            • What are users actively searching for?

            • Where are they currently participating in conversation?

            • What language do they use in search and those discussions?

            • How do they digest their content?

            • Here's a quick resource on content gap analysis from Edge Multimedia

            • Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

            • Build out content on the site based on your research

            • Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

            • Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

            • Repurpose content through video / images / guides / e-books / how-tos / etc

            • Take advantage of internal site search functionality

            • What are users searching for on your site?

            • Distribute that content through social platforms / industry blogs / email marketing

            • You can try social paid advertising (based on target audience)

            • Facebook

            • Twitter

            • Pinterest

            • LinkedIn

            • Also look into posting on Linked with a tagged URL giving credit to the original post on site

            • Reddit

            • Stumbleupon

            • BuzzFeed

            • You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.

            • Participate in the discussions that are happening in your industry

            • Social

            • You could take advantage of features like Twitter's Advanced Search and start fielding questions

            • News sites

            • Industry forums

            • Q&As

            Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!

            I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!

            But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!

            Hope this helps! Good luck!

            1 Reply Last reply Reply Quote 5
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Emily.R.Monrovia

              When to re-write and redirect a blog url?

              urlredirect optimization content marketing seo tactics content development redirect

              What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
              Thanks!

              Content Development | Oct 26, 2023, 11:08 AM | Emily.R.Monrovia
              0
            • Intergaz

              What to do with outdated and irrelevant content on a website?

              Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.

              Content Development | Sep 11, 2020, 5:11 AM | Intergaz
              0
            • MattRoney

              Community Discussion - How do you create and distribute content?

              Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?

              Content Development | Dec 10, 2015, 8:06 PM | MattRoney
              5
            • Futura

              Free Duplicate Content Checker Tools ?

              Hi Moz, I am really looking for free tools which can carry my content duplication issue, as i visited http://moz.com/community/q/are-there-tools-to-discover-duplicate-content-issues-with-the-other-websites suggested copyscape which is paid. I want FREE to handle my duplication issue.' Thanks in Advance. Best,
              Teginder

              Content Development | Aug 31, 2013, 2:11 AM | Futura
              1
            • FOTF_DigitalMarketing

              Duplicate Content behind a Paywall

              We have a website that is publicly visible. This website has content. We'd like to take that same content, put it on another website, behind a paywall. Since Google will not be able to crawl those pages behind the paywall is there any risk to ua doing this? Thanks! Mike

              Content Development | Aug 13, 2013, 4:46 AM | FOTF_DigitalMarketing
              0
            • PeterTroast

              Is there a tool for measuring content freshness?

              i.e. crawling a site to identify last date of new or changed content? Thanks.

              Content Development | Dec 1, 2012, 6:14 AM | PeterTroast
              0
            • tempowebdesign

              Best place for a blog blog.mydomain.com or mydomain.com/blog

              We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog

              Content Development | Feb 21, 2018, 4:45 PM | tempowebdesign
              0
            • BobGW

              Blog for SEO: embedded in the site or separate

              Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.

              Content Development | Aug 17, 2011, 5:17 AM | BobGW
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.