Page Speed/Website Optimization Question
-
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great.
We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg.
Thanks!
-
It's best to use dimensions in your img code, since this helps speed up the whole rendering process, and if those images are already scaled both in size and resolution for that image size, then things work even better. This is what image optimization is all about, creating less file waste both in time and size during page loads for the user.
The best way to prevent distortion with images, is to make sure they are scaled for their size and resolution, using a image editing program like photoshop ( paid ) or Gimp ( free opensource ) you can properly scale the images in just a way to keep the pixels at the right variables for the image quality.
Here are a few articles to help explain further.
http://www.sitepoint.com/resize-an-image-in-photoshop/
http://guides.lib.umich.edu/c.php?g=282942&p=1888162
And a website that claims will resize without loosing quality, but be warned, I have not used it, just appeared in results and felt it could be of use.
-
Thanks!
One question I do have - do you typically recommend setting image dimensions/ratios in the code, or no? We have faced an issue in the past with this where if are image or logo is not the correct size (ex: a rectangular logo trying to fit in a square box) everything gets distorted. I am just curious if this is a best practice, or you typically recommend just uploading images at a particular size each time.
-
Deacyde is spot on here! Page load is a HUGE deal in several aspects of your optimization.
Get those images tweaked and clean up those redirects (I need to do the same on a few of my sites). Good luck!!
-
Hello,
Page loading speed is a huge deal, not just in SEO matters, but for user experience that will equal SEO value as well.
From a glance:
1. Images are a big factor - what these means is many images might be saved as too high a filesize or maybe the resolutions are too much for what is needed, normally under 800px by 800px unless you have a image site and even then a image optimization strategy would be helpful there. **Way to fix this: **Go through your images and add file dimensions as well edit their image size to better fit what is needed ( many images are saved as 1000 x 1000 but are rendering as 100 x 100 so you could resave them as 150 x 150 and save a lot of time ) also make sure filesizes are normally under 100kb Read more - https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en Try sites like this - http://optimizilla.com/
2. You have a good sized redirect chain going, I understand you want to keep link juice going, but maybe look further into what is being redirected and if they are being done as you need them, or if you could stand to prune them a bit.
Mainly though, seems you will see a huge improvement if you do some image optimization, since that is the bulk of your loading issue.
Hope this helps! And I'm sure others can add more about the report, such as browser caching, the search queries in urls and a few others I didn't mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my site have so many crawl errors relating to the wordpress login / captcha page
Going through the crawl of my site, there were around 100 medium priority issues, such as title element too short, and duplicate page title, and around 80 high priority issues relating to duplicate page content - However every page listed with these issues was the site's wordpress login / captcha page. Does anyone know how to resolve this?
Technical SEO | | ZenyaS0 -
Mobile website question
Hi Mozzers, A website I manage has a mobile friendly version of their main website and a /m version as well. I was wondering if anyone had any experience in the best way of handling this? Should we just get rid of the /m version and tag the mobile friendly version? Thanks!
Technical SEO | | KarlBantleman0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
Website Redesign / Switching CMS / .aspx and .html extensions question
Hello everyone, We're currently preparing a website redesign for one of our important websites. It is our most important website, having good rankings and a lot of visitors from Search Engines, so we want to be really careful with the redesign. Our strategy is to keep as much in place as possible. At first, we are only changing the styling of the website, we will keep the content, the structure, and as much as URLs the same as possible. However, we are switching from a custom build CMS system which created URLs like www.homepage.com/default-en.aspx
Technical SEO | | NielsB
No we would like to keep this URL the same , but our new CMS system does not support this kind of URLs. The same with for instance the URL: www.homepage.com/products.html
We're not able to recreate this URL in our new CMS. What would be the best strategy for SEO? Keep the URLs like this:
www.homepage.com/default-en
www.homepage.com/products Or doesn't it really matter, since Google we view these as completely different URLs? And, what would the impact of this changes in URLs be? Thanks a lot in advance! Best Regards, Jorg1 -
Should I Parent/Child my Website Pages (need help with terminology too)
Hello I have a website that I am trying to SEO optimise.
Technical SEO | | NikitaG
The current structure of the site is that all pages are linked directly after the domain:
example: www.domain.com**/page01** www.domain.com**/page02** The website is however logically organised in the following form:
www.domain.com**/page01/page02** Sometimes the parenting goes to 3 levels: (please help me with the right term here) Domain
↳ Page001
↳ Page002
↳Page003 My question is: should keep the current structure, or is it worth the effort to re-link the website in a parented way. Are there any benefites to one or the other, and could you point to some video tutorials or documentation to read. BqoDAsx.jpg DMMIC5o.jpg0 -
Duplicate Page Title for a Large Listing Website
My company has a popular website that has over 4,000 crawl errors showing in Moz, most of them coming up as Duplicate Page Title. These duplicate page titles are coming from pages with the title being the keyword, then location, such as: "main keyword" North Carolina
Technical SEO | | StorageUnitAuctionList
"main keyword" Texas ... and so forth. These pages are ranked and get a lot of traffic. I was wondering what the best solution is for resolving these types of crawl errors without it effecting our rankings. Thanks!0 -
Does http://my.dudamobile.com/ Effect SEO
Hi, Hope everyone is enjoying the new year! I was wondering if converting your desk top website to a mobile one, example via http://my.dudamobile.com/, has any negative effects on SEO. Did it effect your site? Do you recommend doing it? Does it effect links? When people link to your desk top URL does that authority carry to the mobile, or would it be better if they link to the mobile (m.website.com) URL? Is http://my.dudamobile.com/ a good choice? Any feedback, as always, is greatly appreciated! Thanks Jimmy
Technical SEO | | jimmy02250 -
301 redirecting some pages directly, and the rest to a single page
I've read through the Redirect guide here already but can't get this down in my .htaccess I want to redirect some pages specifically (/contactinfo.html to the new /contact.php) And I want all other pages (not all have equivalent pages on the new site) to redirect to my new (index.php) homepage. How can I set it up so that some specific pages redirect directly, and all others go to one page? I already have the specific oldpage.html -> newpage.php redirects in place, just need to figure out the broad one for everything else.
Technical SEO | | RyanWhitney150