Steps to Improve Page Rank and Domain Authority
-
Hi
If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority?Thanks.
-
Hi Matt
It's ok Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.
Thanks a lot.
-
Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.
No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.
-
Hi Matt
Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?
Thanks for your contribution to the discussion.
-
Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.
-
It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:
"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."
Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.
Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.
Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.
-
I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.
Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.
I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.
Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.
I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.
Seems less is more.
-
Hi Gaston
I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.
No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.
Thanks for the tips much appreciated.
-
I've never intentes to offend you. Sorry if that case.
I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.
On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.
Sorry again if it misunderstood my intentions.
-
Thanks Gaston
I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.
Thanks for your input respectfully.
-
Hi,
It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value, linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.
https://moz.com/beginners-guide-to-seo
Hope it helps.
GR
-
Hi and thanks for your message.
I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time. Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.
Thanks a lot.
-
Hello mate.Unfortunately the results are long term. It's slow requires patience. I will enumerate most important to least improve the page range and the range domain.
-Very important, increasingly valued, create good content. Relevant content and authority, without copying.
-Create A strategy of link building. There are many ways to get links. Better to have fewer links from pages with high DA many links from pages with low DA.
-Strategy Content marketing for your product arrives to the greatest number of people. social networks, Facebook, google plus.
-Try to create a good internal link structure. No more than 100 internal links per page.
-Loading speed of the web if it is too slow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Top Keywords Ranking Going Down (continuously)
hi,
White Hat / Black Hat SEO | | seotoolshero06
I have an affiliate website where most of my articles are about product Reviews. And it was all going good before 15 february. After that Most of my keywords that were in top 3 places in SERP loses their position.
One of the keyword that was hurted badly after is "best coffee beans".
I have checked the search console and their is no warning issues or something suspicious. I have improved the onpage again, fixing every issue i got from audit tools, from speed to optimize images, titles to alt text, in short everything i could or that can be improved. But still coffee beans keyword is going down every passing day.
I am so worried and want you guys to please help me regarding this. Thanks2 -
Domain SEO
Hi, May I know for the keyword "engagement rings" which domain is the best in term of SEO perspective? www.engagement-rings.com www.engagementrings.com 3)www.engagement_rings.com Thank you
White Hat / Black Hat SEO | | KINSHUN1 -
A Sitemap Web page & A Sitemap in htaccess - will a website be penalised for having both?
Hi I have a sitemap url already generated by SEO Yoast in the htaccess file, and I have submitted that to the search engines. I'd already created a sitemap web page on the website, also as a helpful aid for users to see a list of all page urls. Is this a problem and could this scenario create duplicate issues or any problems with search engines? Thanks.
White Hat / Black Hat SEO | | SEOguy10 -
Plugin to duplicate CMS pages, changing the location
Hi all, We have recently noticed a rise in local business websites using a plugin to duplicate hundreds of pages changing only the location in the h1 tag and the page description, we're pretty sure this is a black hat technique allowing them to rank for all locations (although the duplicate page content must not be doing them any favours). An example of this is http://www.essexcarrecovery.co.uk We would like to know what plugin they are using as we think there may be better ways to use this, we may be able to create original location pages faster than we do now? Also why does not seem to be too detrimental to the businesses SEO as surely this method should be damaging?
White Hat / Black Hat SEO | | birdmarketing0 -
Duplicate content for product pages
Say you have two separate pages, each featuring a different product. They have so many common features, that their content is virtually duplicated when you get to the bullets to break it all down. To avoid a penalty, is it advised to paraphrase? It seems to me it would benefit the user to see it all laid out the same, apples to apples. Thanks. I've considered combining the products on one page, but will be examining the data to see if there's a lost benefit to not having separate pages. Ditto for just not indexing the one that I suspect may not have much traction (requesting data to see).
White Hat / Black Hat SEO | | SSFCU0 -
Month old site and alreasdy ranks 3 for competitive keyword
I know this individual does this with several sites and then offers them for sale to his competitors. Obviously spammy thru and thru, but how can google reward a site thats not even two months old, with 1900 + links with a ranking of #3 for a highly competitive keyword? Please dont post the actual name or url of the website as we dont want to give him any more credit but this blows my mind as he has done this several times with other sites and never gets penalized. http://tinyurl.com/b9jysa5 Any ideas as to how he can accomplish this besides almost 2000 links in less than 2 months? How is that even remotely natural? I know his other sites have been reported to google but they never did anything about it. Thanks for any feedback.
White Hat / Black Hat SEO | | anthonytjm0 -
Domain authority
Can someone explain to me how to get authority in a domain. I have to domains implantedental.net that with few content page authority raised from 12 to 19. no more than 20 pages (one content page a week) And another page propdental.es that with lots of content more than 500 unique pages the domain authority dropped from 17 to 13 (ten content pages a day)
White Hat / Black Hat SEO | | maestrosonrisas0 -
Can I just delete pages to get rid of bad back-links to those pages?
I just picked up a client who had built a large set of landing pages (1000+) and built a huge amount of spammy links to them (too many to even consider manually requesting deletion for from the respective webmasters). We now think that google may also be seeing the 'landing pages' as 'doorway pages' as there are so many of them 1000+ and they are all optimized for specific keywords and generally pretty low quality. Also, the client received an unnatural links found email from google. I'm going to download the links discovered by google around the date of that email and check out if there are any that look specifily bad but I'm sure it will be just one of the several thosand bad links they built. Anyway, they are now wanting to clean up their act and are considering deleting the landing/doorway pages in a hope to a. rank better for the other non landing/doorway pages (Ie category and sub cats) but more to the crux of my question.. b. essentially get rid of all the 1000s of bad links that were built to those landing/doorway pages. - will this work? if we just remove those pages and use 404 or 410 codes will google see any inbound (external) links to those pages as basicly no longer being links to the site? or is the TLD still likely to be penilized for all the bad links coming into no longer existing URLs on it? Also, any thoughts on whether a 404 or 410 would be better is appreciated. Some info on that here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=64033 I guess another option is the disavow feature with google, but Matt Cutts video here: http://www.youtube.com/watch?v=393nmCYFRtA&feature=em- kind of makes it sound like this should just be used for a few links, not 1000s... Thanks so much!!!!
White Hat / Black Hat SEO | | zingseo0