Steps to Improve Page Rank and Domain Authority
-
Hi
If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority?Thanks.
-
Hi Matt
It's ok
Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.
Thanks a lot.
-
Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.
No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.
-
Hi Matt
Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?
Thanks for your contribution to the discussion.
-
Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.
-
It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:
"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."
Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.
Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.
Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.
-
I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.
Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.
I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.
Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.
I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.
Seems less is more.
-
Hi Gaston
I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.
No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.
Thanks for the tips much appreciated.
-
I've never intentes to offend you. Sorry if that case.
I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.
On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.
Sorry again if it misunderstood my intentions.
-
Thanks Gaston
I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.
Thanks for your input respectfully.
-
Hi,
It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value, linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.
https://moz.com/beginners-guide-to-seo
Hope it helps.
GR
-
Hi and thanks for your message.
I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time. Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.
Thanks a lot.
-
Hello mate.Unfortunately the results are long term. It's slow requires patience. I will enumerate most important to least improve the page range and the range domain.
-Very important, increasingly valued, create good content. Relevant content and authority, without copying.
-Create A strategy of link building. There are many ways to get links. Better to have fewer links from pages with high DA many links from pages with low DA.
-Strategy Content marketing for your product arrives to the greatest number of people. social networks, Facebook, google plus.
-Try to create a good internal link structure. No more than 100 internal links per page.
-Loading speed of the web if it is too slow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Free tool, and it ranks well for adult sites and checking if they are down, will that hurt us with ranking for normal sites with google?
Hi all, We rank for searches around "is youporn down" and similar because we provide a free tool to check if a website is up or down: https://downforeveryoneorjustme.com/youporn I am worried that ranking for these adult searches is hurting us with ranking for things like "is reddit down", thoughts? I'd appreciate some input!
White Hat / Black Hat SEO | | bwb0 -
Script must not be placed outside HTML tag? If not, how Google treats the page?
Hi, We have recently received the "deceptive content" warning from Google about some of our website pages. We couldn't able to find the exact reason behind this. However, we placed some script outside the HTML tag in some pages (Not in the same pages with the above warning). We wonder whether this caused an issue to Google to flag our pages. Please help. Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Cross Domain Duplicate Content
Hi, We want create 2 company websites and each to be targeted specific to different countries. The 2 countries are Australia and New Zealand. We have acquired 2 domains, company.com.au and company.co.nz . We want to do it like this and not use different hreflang on the same version for maximum ranking results in each country (correct?). Since both websites will be in English, inevitably some page are going to be the same. Are we facing any danger of duplicate content between the two sites, and if we do is there any solution for that? Thank you for your help!
White Hat / Black Hat SEO | | Tz_Seo0 -
Do I need to undo a 301 redirect to dissavow links from the source domain?
A client came to me after being hit by Penguin and had already performed a 301 redirect from site A to Site B. Site B was subsequently hit by the penalty a number of weeks later and we are planing on performing link removal for Site A. Only the webmaster tools account for Site B exists, none is still available for site A. I assume that I cannot dissavow links to site A from Site B's webmaster tool account (even though website A's links show up in the GWT account). So do I need to undo the 301 and then create a new GWT account for site A in order to disavow the links pointing to site A, or can I submit from Site B's GWT account since they are 301'd to site B? Thanks! Chris [edited for formatting]
White Hat / Black Hat SEO | | SEOdub0 -
Why is the rankings for certain targeted keywords dropping sharply in the past few weeks?
Excuse me here I can't reveal the website url here due to the confidentiality. Background: This website has about 100+pages, and is a wordpress site. Out of 15 targeted keywords, there are few ranked first on Google.co.uk. others are ranked between 3rd and 50+. In the past couple of weeks, we have been submitting to various websites/directories. and 4 main keywords' rankings are improving steadily from 50+ to 20+. We don't buy links, or pay for link exhcanges. We only exchange links on rare occasions. Symptoms: 1. 2 out of 4 main keywords dropped its rankings from 20+ to 80+ 4 weeks ago over night. 2. We kept on acquiring links from directories and websites, and 2 weeks after the drop, the rankings of 2 affected keywords had gradually made its way back to 20-30. Just we thought the glitch was over, these 2 keywords has dropped rankings to 50+ once again. 3. The change of rankings looks too suspicious to us, so we went to use the Moz tool, and discovered the domain authority has also dropped 25% of its value in a month time. We never experienced such violent changes in terms of rankings in such a short period of time. My question is: what factors there are to have caused such violent shifts? Why the value of the domain authority is dropped by 25%-30%? What elements affect the domain authority the most?
White Hat / Black Hat SEO | | robotseo0 -
Pages For Products That Don't Exist Yet?
Hi, I have a client that makes products that are accessories for other company's popular consumer products. Their own products on their website rank for other companies product names like, for made up example "2011 Super Widget" and then my client's product... "Charger." So, "Super Widget 2011 Charger" might be the type of term my client would rank for. Everybody knows the 2012 Super Widget will be out in some months and then my client's company will offer the 2012 Super Widget Charger. What do you think of launching pages now for the 2012 Super Widget Charger. even though it doesn't exist yet in order to give those pages time to rank while the terms are half as competitive. By the time the 2012 is available, these pages have greater authority/age and rank, instead of being a little late to the party? The pages would be like "coming soon" pages, but still optimized to the main product search term. About the only negative I see is that they'lll have a higher bounce rate/lower time on page since the 2012 doesn't even exist yet. That seems like less of a negative than the jump start on ranking. What do you think? Thanks!
White Hat / Black Hat SEO | | 945010 -
How to improve on page Optimization ?
How to Optimize our website in terms of onpage optimisation, how relavent the onpage should be to that of the search engine. will onpage optimisatrion will help us to rank better in organic search results.
White Hat / Black Hat SEO | | AkshayaPatra0