Product descriptions & category pages
-
Hi
I wanted to ask if anyone knew how much, if at all, product page titles/descriptions affected the rankings of the category page they're linked from?
I am looking for ways to improve the ranking of category pages, but we don't want to put too much content which overshadows the product listings.
Thanks!
-
Thanks for everyone's comments, this is helpful!
Does anyone have any advice on how to better boost category pages? We are looking at user guides, and more content - but this won't all be directly on the category page.
Ill have a bit of content on then category page, but this alone isn't going to have a huge impact.
Becky
-
Hi Becky,
I'm not sure that product titles / descriptions would directly affect rankings as such i.e. writing good titles and descriptions is unlikely to make the category pages suddenly jump up in rankings. However I can see how it would help Google better understand the topic of the category as a whole, which may allow the category page to rank for a wider range of keywords.
The one thing to be careful of is that you don't accidentally confuse Google with your keyword targeting. So you should try and make sure that your target keywords map to different pages and don't cross over too much. If you cover the same keywords across a category page and a product page, it may confuse Google and they won't know which one to rank for that set of keywords - which means they may rank the wrong one and not rank as highly as they could.
I hope that helps!
Paddy
-
I've recently looked into category page in Wordpress. If I understand your question correctly, you're asking if the title/description of a product pages affects the linked category page. The answer is not directly, and not much at all if any. If you're using WP you can install the YOAST SEO plugin and use it to force descriptive titles/descriptions of category pages. Let me know how it goes.
-
One other point, try including preview descriptions for products that appear on category pages. These are an additional way of including key words on the category page that does not detract from the product. Bullet points work well, they're are clear and neat.
-
From experience, product page titles provide a ranking boost to the category page. They tell Google what the category is about, and are a good place to include keywords. In a category where there are loads of products, be wary of keyword stuffing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Header Structure In Product Gallery Page
Hi Everyone, Should product names have an H2 header tag on a gallery page? (H1 already optimized) Why or why not?
Algorithm Updates | | JMSCC0 -
Can we ignore "broken links" without redirecting to "new pages"?
Let's say we have reaplced www.website.com/page1 with www.website.com/page2. Do we need to redirect page1 to page2 even page1 doesn't have any back-links? If it's not a replacement, can we ignore a "lost page"? Many websites loose hundreds of pages periodically. What's Google's stand on this. If a website has replaced or lost hundreds of links without reclaiming old links by redirection, will that hurts?
Algorithm Updates | | vtmoz0 -
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
How to implement meta descriptions for accelerated mobile pages with WordPress?
Is there a way in which meta descriptions can be altered on AMP pages? The meta description is not pulling from the original page for each post, and current plugins such as Yoast/Glue for Yoast & AMP by Automattic do not appear to offer customisation of titles/meta descriptions. Any suggestions would be much appreciated!
Algorithm Updates | | SamClicks0 -
Product shows as out of stock?
Hi, A clients product is showing as out of stock on Google search when I type in the brand/product name. When it is in fact in stock. They have fetched and also fetched and rendered but no joy. Yesterday it went back into stock, then today back out of stock again, but hasn't been out of stock at all on the website, so not sure why it is doing it. When I do the fetch it shows up as in stock at £29.99 on the search it shows as out of stock at £39.99 Platform is EKM Powershop. I contacted them first of all and they insisted the problem was nothing to do with them. Any ideas?
Algorithm Updates | | YNWA0 -
How to you get a company details to appear on the right side of google searches? For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you.
For example is you type dr martens in google , the search page shows links and then a snippet of the company on the right. Thank you. https://www.google.com/search?q=dr+martens&oq=dr+martens&aqs=chrome..69i57j0l5.2176j0j7&sourceid=chrome&espv=210&es_sm=122&ie=UTF-8
Algorithm Updates | | vijayvasu0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0