Two Domains, Same Products/Content
-
We're an e-commerce company with two domains. One is our original company name/domain, one is a newer top-level domain. The older domain doesn't receive as much traffic but is still searched and used by long-time customers who are loyal to that brand, who we don't want to alienate.
The sites are both identical in products and content, which creates a duplicate content issue. I have come across two options so far:
1. a 301 redirect from the old domain to the new one.
2. Optimize the content on the newer domain (the strongest of the two) and leave the older domain content as is.
Does anyone know of a solution better than the two I listed above or have experience resolving a similar problem in the past?
-
The original poster's situation sounds like merging two sites rather than moving a site from one domain name to another. Matt Cutts specifically recommended against using the Change of Address tool for merging sites in this video: https://www.youtube.com/watch?v=s6pyAWJ5BRs
-
Having been in a similar situation before, I definitely vote 301 redirect asap, _provided that the old domain has a clean backlink profile._The last thing you want to do is tank organic traffic by adding the old site's spam links to the main site.
Make sure both sites are in Google Search Console, and neither has any manual action notices. Then go into "links to your site" and download all links. Get links from Moz's Open Site Explorer and Bing's Webmaster Tools as well (and any other tools you have); You want as complete a picture as possible. Once you have as many links as you can find, start auditing manually. After a while it will become easier to spot spam links, as they tend to have an easily recognizable pattern.
If you find spam links, remove and disavow before you redirect. Note that you'll have to disavow bad links to the old site **on the new site's disavow file **when you redirect it, as that's where Google will look for it. If you don't find spam, redirect.
I wouldn't let the site rot. That would be a potential security issue and a customer service nightmare.
-
There are a few options. I do recommend "picking one" domain and 301 redirecting that one to the preferred domain. Then make sure you use the Google Change of Address tool to tell Google that you've moved.
Another option is to keep both sites live and then use the Canonical Tag to tell Google which domain is the preferred one. You'll have to do that at the page level, on each individual page.
I prefer, though, to use the 301 redirect option and the Change of Address tool.
-
Your welcome I'm glad I could help.
-
Thanks for the comment Jordan, very helpful.
-
Is there a particular reason that you don't want to 301-redirect the old domain to the new domain? If customers go to the old domain or even search the domain name, they'll be redirected to the new one automatically. Can you help us understand why this is not ideal?
-
I'd recommend doing a 301 redirect to the new domain. You want to rectify that duplicate content issue as soon as possible. If the new site is intuitive and has the same content and products you would not be alienating your long time customer base. I would recommend doing a page to page redirect though as opposed to a blanket redirect to the new domain entirely both Moz and Google have some good resources on this.
You can easily crawl both sites with Moz or Screaming frog and put in your 301's that way. Hope this helps let me know if you have any other questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Of the two examples of markup (microdata, schema) code below, which of the two is better designed for its purpose of Q&A, and what might be suggested to improve upon these lines of code (context: questions and answers within article content.
ANSWER SEEN 'WITHIN THE QUESTION' BRACKET So you ask, why is the sky blue?
Intermediate & Advanced SEO | | RedFrog
Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results 'QUESTION' AND 'ANSWER' IN 2 SEPARATE BRACKETS Why Is The Sky Blue? Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results Thanks, Mark0 -
With the New Panda update supposedly only weeks away, is it wise to No Index my products I have not had time to rewrite the product descriptions for ?
Hi Mozzers, I read on SEJ yesterday than apparently the Panda update was due in the 2 - 4 weeks. I still have a large of my products which I have not got around to rewriting unique product descriptions for. I know these product descriptions are duplicated on other affiliate sites so do it think it in light of the panda update coming , would it wise to put a NO INDEX Meta tag on these product pages until I get around to rewriting the descriptions. That way, I may not hit my Panda and it will buy me a bit more time. Just an idea , but thought I'd run it by. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Revert to old domain w/ better DA/PA or stick with new one?
I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page. The new domain is http://www.bohmkalish.com and the old domain was http://www.ssdlawcalifornia.com. However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain? The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
Intermediate & Advanced SEO | | BohmKalish1230 -
Duplicate Content / Canonical Conundrum on E-Commerce Website
Hi all, I’m looking for some expert advice on use of canonicals to resolve duplicate content for an e-Commerce site. I’ve used a generic example to explain the problem (I do not really run a candy shop). SCENARIO I run a candy shop website that sells candy dispensers and the candy that goes in them. I sell about 5,000 different models of candy dispensers and 10,000 different types of candy. Much of the candy fits in more than one candy dispenser, and some candy dispensers fit exactly the same types of candy as others. To make things easy for customers who need to fill up their candy dispensers, I provide a “candy finder” tool on my website which takes them through three steps: 1. Pick your candy dispenser brand (e.g. Haribo) 2. Pick your candy dispenser type (e.g. soft candy or hard candy) 3. Pick your candy dispenser model (e.g. S4000-A) RESULT: The customer is then presented with a list of candy products that they can buy. on a URL like this: Candy-shop.com/haribo/soft-candy/S4000-A All of these steps are presented as HTML pages with followable/indexable links. PROBLEM: There is a duplicate content issue with the results pages. This is because a lot of the candy dispensers fit exactly the same candy (e.g. S4000-A, S4000-B and S4000-C). This means that the content on these pages are the basically same because the same candy products are listed. I’ll call these the “duplicate dispensers” E.g. Candy-shop.com/haribo/soft-candy/S4000-A Candy-shop.com/haribo/soft-candy/S4000-B Candy-shop.com/haribo/soft-candy/S4000-C The page titles/headings change based on the dispenser model, but that’s not enough for the pages to be deemed unique by Moz. I want to drive organic traffic searches for the dispenser model candy keywords, but with duplicate content like this I’m guessing this is holding me back from any of these dispenser pages ranking. SOLUTIONS 1. Write unique content for each of the duplicate dispenser pages: Manufacturers add or discontinue about 500 dispenser models each quarter and I don’t have the resources to keep on top of this content. I would also question the real value of this content to a user when it’s pretty obvious what the products on the page are. 2. Pick one duplicate dispenser to act as a rel=canonical and point all its duplicates at it. This doesn’t work as dispensers get discontinued so I run the risk of randomly losing my canonicals or them changing as models become unavailable. 3. Create a single page with all of the duplicate dispensers on, and canonical all of the individual duplicate pages to that page. e.g. Canonical: candy-shop.com/haribo/soft-candy/S4000-Series Duplicates (which all point to canonical): candy-shop.com/haribo/soft-candy/S4000-Series?model=A candy-shop.com/haribo/soft-candy/S4000-Series?model=B candy-shop.com/haribo/soft-candy/S4000-Series?model=C PROPOSED SOLUTION Option 3. Anyone agree/disagree or have any other thoughts on how to solve this problem? Thanks for reading.
Intermediate & Advanced SEO | | webmethod0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
Content not indexed
How come i google content that resides on my website and on my homepage and my site doesn't come up? I know the content is unique i wrote that. I have a feeling i have some kind of a crawling issue but cannot determine what it is. I ran the crawling test and other tools and didn't find anything. Google shows me that pages are indexed but yet its weird try googling snippets of content and you'll see my site isnt anywhere. Have you experienced that before? First i thought it was penalized but i submitted the reconsideration request and it came back clear, No manual spam action found. And i did not get any message in my GWMT either. Any thoughts?
Intermediate & Advanced SEO | | CMTM0 -
Redirect gateway domain to main domain?
We have following scenario: Our main website - www.esedirect.co.uk which gets a 1800 visits a day with around half of those from organic search. It's been around since 2004. Our original website - www.ese.co.uk which gets around 30 visits a day and really is nothing more than a doorway page with links to the above site and couple of other sites that belong to the same company. This is an old domain that's had content since 1997 and has good domain authority with some good links. We are considering doing a 301 redirect from www.ese.co.co.uk to www.esedirect.co.uk to redirect the link juice. I welcome opinions to any possible negative effects this could give and how beneficial doing this will be. Thanks, Lee
Intermediate & Advanced SEO | | ese0